Rascasse Audience Intelligence

Word Connect Audience in United States

A data profile of the people who buy, follow and care about Word Connect in United States — modelled from more than twelve digital signal sources. Word Connect has an estimated audience of 940,522 people in United States.

#169among Video game in United States#285among Video / Board Game in United States#514in Games

The average Word Connect fan in United States is 30.7 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Sanofi, Word search, B2B, with strongest over-indexing on Sanofi (150.67× the country average).

Demographically, the Word Connect audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Word Connect fan in United States is balanced, around 30.7 years old, with strong Career Orientation tendencies and a notable affinity for Sanofi.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Word Connect profile in United States.

Audience size
941K
in United States
Gender
50.7%♀
49.3% male
Age
30.7
average years
Country rank
#24661
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Word Connect fans

50.7% are female, 49.3% are male, average age 30.7.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Word Connect audience in United States
MetricValue
Female50.7%
Male49.3%
Average age30.7
Estimated audience size940,522
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Word Connect audience in United States
Age bracketShare%
16-1950%
20-2915%
30-3911%
40-4912%
50+11%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Word Connect audience comes from United States.

Worldwide audience distribution share by country for Word Connect
CountryShare
United States49.5%
India10.2%
United Kingdom9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Word Connect audience in United States is strongest.

Fig. 05

Top regions by affinity

Word Connect fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K2.17×
02Wisconsin~30K1.81×
03Minnesota~20K1.54×
04New Hampshire~6K1.52×
05Pennsylvania~50K1.50×
06Kentucky~20K1.48×
07Connecticut~10K1.41×
08Alabama~20K1.34×
09West Virginia~6K1.27×
10Maine~4K1.27×
11Vermont~2K1.25×
12Arkansas~9K1.19×
13North Dakota~2K1.19×
14Missouri~20K1.18×
15Michigan~30K1.17×
16South Carolina~20K1.17×
17Oregon~10K1.16×
18North Carolina~30K1.15×
19New Jersey~30K1.15×
20Kansas~8K1.14×
21Ohio~30K1.12×
22South Dakota~2K1.09×
23Maryland~20K1.08×
24Iowa~8K1.04×
25Florida~70K1.03×
26Nebraska~5K1.01×
27Delaware~3K1.01×
28New Mexico~5K0.99×
29New York~50K0.98×
30Louisiana~10K0.97×
31Illinois~30K0.92×
32Indiana~20K0.90×
33Montana~2K0.85×
34Hawaii~3K0.83×
35Rhode Island~2K0.83×
36Tennessee~20K0.82×
37Virginia~20K0.81×
38Alaska~2K0.78×
39Washington~10K0.76×
40Georgia~20K0.75×
41Idaho~3K0.73×
42Oklahoma~7K0.71×
43Mississippi~5K0.70×
44Arizona~10K0.68×
45Colorado~10K0.67×
46Utah~5K0.63×
47Washington, District of Columbia~2K0.62×
48Nevada~5K0.58×
49California~60K0.57×
50Texas~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Word Connect, United States
0.55×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Word Connect audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Word Connect audience
#·InterestCategoryAffinity×
01B2BBusiness & Career210.62×
02SanofiHealth150.67×
03Word searchGames64.78×
04NovartisHealth39.30×
05Boehringer IngelheimHealth20.00×
06FreeCellGames18.75×
07Abbott LaboratoriesHealth18.67×
08Business softwareBusiness & Career16.64×
09TekkenGames11.17×
10Tori SpellingMovies & TV10.46×
11SolitaireGames5.68×
12Yard HouseFood & Beverages5.23×
13Law firmBusiness & Career3.86×
14NintendoGames3.45×
15AccountingBusiness & Career3.40×
16Diaper bagKids & Family3.00×
17Planet FitnessSports2.66×
18Scooby-DooMovies & TV2.18×
19Indeed.comBusiness & Career1.84×
20Macy'sShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Word Connect audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Word Connect audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.36×
PatriotismCONSERVATISM1.26×
Price SensitivityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Word Connect audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Word Connect have in United States?

Word Connect has an estimated audience of 940,522 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Word Connect fans?

50.7% of Word Connect fans are female, 49.3% are male, with an average age of 30.7 years.

03

Which brands do Word Connect fans like most?

Word Connect fans show strongest brand affinity for Sanofi (150.67×), Word search (64.78×), and B2B (210.62×) over the country average.

04

Where do Word Connect fans live in United States?

Word Connect fans in United States are most concentrated in Florida (reach ~70K), California (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Word Connect fans also like?

Beyond Word Connect itself, the audience over-indexes on Word search (64.78×), B2B (210.62×), Novartis (39.3×), and Business software (16.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Word Connect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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