Word Connect Audience in United States

Word Connect has an estimated audience of 941,121 people in United States. 50.7% are female, 49.3% are male, average age 30.7. Top regions: Florida, California, New York. Top brand affinities: Sanofi, Word search, Autism Awareness, B2B, Diabetes mellitus awareness.

The average Word Connect fan in United States is 30.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Sanofi, Word search, Autism Awareness, with strongest over-indexing on Sanofi (130.62× the country average). Demographically, the Word Connect audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Word Connect fans

Demographic split for Word Connect audience in United States
MetricValue
Female50.7%
Male49.3%
Average age30.7
Estimated audience size941,121

Audience persona

The typical Word Connect fan in United States is balanced, around 30.7 years old, with strong Pet Ownership tendencies and a notable affinity for Sanofi.

Top regions in United States

Top regions ranked by reach for Word Connect in United States
RegionReachAffinity
Florida70,4511.11×
California66,0060.64×
New York55,8841.06×
Pennsylvania51,6331.63×
Texas44,4710.55×
Massachusetts34,8241.88×
Ohio34,2221.18×
North Carolina33,9901.2×
New Jersey29,7621.24×
Michigan28,2851.15×
Illinois26,8170.86×
Wisconsin25,2041.78×
Minnesota21,9951.63×
Georgia20,0260.69×
Missouri19,3261.27×
Maryland18,9271.17×
Virginia18,8200.82×
South Carolina18,7791.33×
Kentucky17,3091.47×
Indiana17,1981×
Washington15,5580.82×
Alabama15,0861.15×
Oregon14,2411.32×
Arizona13,9530.73×
Tennessee13,9170.74×
Connecticut13,6201.44×
Louisiana11,1300.92×
Colorado9,4760.64×
Iowa8,0761.04×
Arkansas7,5380.97×
Kansas7,1490.96×
Oklahoma6,3250.61×
West Virginia5,9671.36×
New Mexico5,1711.1×
New Hampshire5,0951.37×
Maine4,8651.44×
Nevada4,1510.46×
Mississippi4,0590.52×
Utah4,0570.48×
Nebraska3,4190.72×
Hawaii3,1850.79×
Idaho3,1540.67×
Delaware2,9271.13×
South Dakota2,6181.2×
Rhode Island2,3910.8×
Montana2,0880.8×
North Dakota1,5000.78×
Vermont1,2690.77×
Wyoming1,2070.87×
Washington, District of Columbia1,1460.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Word Connect audience
BrandAffinityCategory
Sanofi130.62×Health
Word search46.71×Games
Autism Awareness19.03×Health
B2B154.55×Business & Career
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Novartis25.29×Health
Moto Guzzi22.5×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.61×Sports
Business software10.14×Business & Career
Diaper bag3.41×Kids & Family
Non-fiction books3.9×Literature
Solitaire4.12×Games
Bachelor of Business Administration18.92×Business & Career
Scooby-Doo2.58×Movies & TV
Payment card8.17×Fashion & Accessoires
Largemouth bass4.22×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Word Connect audience
TraitClusterScore
Pet OwnershipJOY1.03
Quality AwarenessPREMIUM0.99
Career OrientationPOWER0.94
Price SensitivityPREMIUM0.93
Design AffinityPREMIUM0.91
Healthy LifestyleBALANCE0.87

Worldwide distribution

Worldwide audience distribution share by country for Word Connect
CountryShare
United States49.5%
India10.2%
United Kingdom9.5%

See Word Connect audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Word Connect have in United States?

Word Connect has an estimated audience of 941,121 people in United States, concentrated in Florida and California.

What is the gender split and age of Word Connect fans?

50.7% of Word Connect fans are female, 49.3% are male, with an average age of 30.7 years.

Which brands do Word Connect fans like most?

Word Connect fans show strongest brand affinity for Sanofi (130.62×), Word search (46.71×), and Autism Awareness (19.03×) over the country average.

Where do Word Connect fans live in United States?

Word Connect fans in United States are most concentrated in Florida (reach 70,451), California (reach 66,006), and New York (reach 55,884). These three regions account for the largest share of the active audience.

What other brands do Word Connect fans also like?

Beyond Word Connect itself, the audience over-indexes on Word search (46.71×), Autism Awareness (19.03×), B2B (154.55×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Word Connect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.