Abbott Laboratories Audience in United States

Abbott Laboratories logo

Abbott Laboratories has an estimated audience of 985,992 people in United States. 55.6% are female, 44.4% are male, average age 43.3. Top regions: California, Texas, Illinois. Top brand affinities: Acrimony, Sam Snead, Joe (singer), Word Connect, Chase (bank).

The average Abbott Laboratories fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Acrimony, Sam Snead, Joe (singer), with strongest over-indexing on Acrimony (31.45× the country average). Demographically, the Abbott Laboratories audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Abbott Laboratories fans

Demographic split for Abbott Laboratories audience in United States
MetricValue
Female55.6%
Male44.4%
Average age43.3
Estimated audience size985,992

Audience persona

The typical Abbott Laboratories fan in United States is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Acrimony.

Top regions in United States

Top regions ranked by reach for Abbott Laboratories in United States
RegionReachAffinity
California155,0031.43×
Texas128,0421.51×
Illinois107,9143.29×
Ohio53,9781.78×
Florida51,8970.78×
New York48,5660.88×
Minnesota40,7322.88×
Virginia35,4601.48×
Massachusetts26,7371.38×
Georgia26,1410.86×
Indiana25,6581.42×
Michigan24,8650.96×
Pennsylvania24,5930.74×
North Carolina23,5390.79×
Arizona23,1631.15×
New Jersey23,0330.92×
Wisconsin22,7941.54×
South Carolina16,6861.12×
Tennessee13,7930.7×
Washington13,6150.69×
Missouri13,4480.85×
Maine12,5413.55×
Maryland12,5290.74×
Colorado11,6600.75×
Iowa11,4711.41×
Louisiana9,2930.73×
Oregon9,0620.8×
Connecticut8,2960.84×
Kentucky7,7510.63×
Alabama7,7200.56×
Washington, District of Columbia6,5232.2×
Oklahoma5,8580.54×
Utah5,8510.66×
Kansas5,7700.74×
Nevada5,6900.6×
Arkansas5,1250.63×
Mississippi4,6830.58×
New Hampshire4,6121.19×
Nebraska2,8200.57×
Rhode Island2,3620.75×
Idaho2,2850.46×
West Virginia2,2270.48×
New Mexico2,1350.43×
Hawaii2,0190.48×
Delaware1,6530.61×
Montana1,4260.52×
South Dakota1,1680.51×
North Dakota1,0080.5×
Vermont9200.53×
Wyoming7500.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abbott Laboratories audience
BrandAffinityCategory
Acrimony31.45×Movies & TV
Sam Snead63.73×Sports
Joe (singer)13.36×Music & Radio
Word Connect18.67×Games
Chase (bank)2.77×Business & Career
Waiting to Exhale19.52×Movies & TV
PENTAGON9.64×Music & Radio
T-Mobile2.11×Technology & Electronics
Similac15.99×Kids & Family
Google Flights2.96×Travel & Leisure
Walgreens1.91×Shopping
romantic comedies4.56×Movies & TV
Eli Lilly12.34×Health
Costco1.55×Shopping
Dollar General1.63×Shopping
Kohl's1.57×Shopping
Mind–body problem10.73×Health
Macy's1.61×Shopping
United States Postal Service1.66×Business & Career
Pharmaceutical industry3.24×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abbott Laboratories audience
TraitClusterScore
Price SensitivityPREMIUM1.49
Quality AwarenessPREMIUM1.29
Family OrientationCONSERVATISM1.2
Career OrientationPOWER1.14
Social Media UsageJOY1.12
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Abbott Laboratories
CountryShare
United States20.6%
Philippines14.7%
India7.1%

See Abbott Laboratories audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Abbott Laboratories have in United States?

Abbott Laboratories has an estimated audience of 985,992 people in United States, concentrated in California and Texas.

What is the gender split and age of Abbott Laboratories fans?

55.6% of Abbott Laboratories fans are female, 44.4% are male, with an average age of 43.3 years.

Which brands do Abbott Laboratories fans like most?

Abbott Laboratories fans show strongest brand affinity for Acrimony (31.45×), Sam Snead (63.73×), and Joe (singer) (13.36×) over the country average.

Where do Abbott Laboratories fans live in United States?

Abbott Laboratories fans in United States are most concentrated in California (reach 155,003), Texas (reach 128,042), and Illinois (reach 107,914). These three regions account for the largest share of the active audience.

What other brands do Abbott Laboratories fans also like?

Beyond Abbott Laboratories itself, the audience over-indexes on Sam Snead (63.73×), Joe (singer) (13.36×), Word Connect (18.67×), and Chase (bank) (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abbott Laboratories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.