Rascasse Audience Intelligence

Abbott Laboratories Target Market in United States

A data profile of the people who buy, follow and care about Abbott Laboratories in United States — modelled from more than twelve digital signal sources. Abbott Laboratories has an estimated audience of 991,267 people in United States.

#10among Medicine in United States#2432among Brand in United States#711in Health

The average Abbott Laboratories fan in United States is 43.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include Acrimony, Sam Snead, Joe (singer), with strongest over-indexing on Acrimony (31.45× the country average).

Demographically, the Abbott Laboratories audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Abbott Laboratories fan in United States is more female, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Acrimony.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abbott Laboratories profile in United States.

Audience size
991K
in United States
Gender
55.6%♀
44.4% male
Age
43.3
average years
Country rank
#23810
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Abbott Laboratories

55.6% are female, 44.4% are male, average age 43.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Abbott Laboratories audience in United States
MetricValue
Female55.6%
Male44.4%
Average age43.3
Estimated audience size991,267
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Abbott Laboratories audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4920%
50+33%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Abbott Laboratories audience comes from United States.

Worldwide audience distribution share by country for Abbott Laboratories
CountryShare
United States20.1%
Philippines14.3%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abbott Laboratories audience in United States is strongest.

Fig. 05

Top regions by affinity

Abbott Laboratories customers by region in United States
#RegionReachAffinity×
01Maine~10K3.16×
02Illinois~100K3.13×
03Minnesota~40K2.77×
04Wisconsin~30K2.19×
05Washington, District of Columbia~6K1.95×
06Texas~200K1.85×
07Ohio~50K1.69×
08Virginia~40K1.65×
09Indiana~20K1.36×
10California~100K1.32×
11Massachusetts~20K1.29×
12Iowa~10K1.19×
13Arizona~20K1.18×
14New Hampshire~4K1.09×
15South Carolina~10K1.01×
16Michigan~20K0.93×
17Georgia~30K0.90×
18Connecticut~9K0.90×
19New Jersey~20K0.89×
20New York~50K0.86×
21Kansas~7K0.85×
22Rhode Island~3K0.85×
23Missouri~10K0.83×
24Louisiana~10K0.82×
25Vermont~1K0.82×
26Maryland~10K0.81×
27Alaska~2K0.81×
28Oregon~9K0.80×
29North Dakota~2K0.80×
30North Carolina~20K0.79×
31South Dakota~2K0.79×
32Delaware~2K0.77×
33Florida~50K0.76×
34Montana~2K0.76×
35Pennsylvania~20K0.75×
36Arkansas~6K0.75×
37Nebraska~4K0.75×
38Colorado~10K0.74×
39Tennessee~10K0.73×
40West Virginia~3K0.73×
41Utah~6K0.72×
42Mississippi~6K0.71×
43Washington~10K0.70×
44Idaho~3K0.70×
45Hawaii~3K0.70×
46Kentucky~9K0.69×
47Oklahoma~7K0.66×
48Nevada~6K0.66×
49New Mexico~3K0.66×
50Alabama~9K0.64×
Fig. 06

Affinity by region

Affinity by region — Abbott Laboratories, United States
0.64×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abbott Laboratories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abbott Laboratories audience
#·InterestCategoryAffinity×
01Sam SneadSports63.73×
02AcrimonyMovies & TV31.45×
03Waiting to ExhaleMovies & TV19.52×
04Word ConnectGames18.67×
05SimilacKids & Family15.99×
06Joe (singer)Music & Radio13.36×
07Eli LillyHealth12.34×
08Mind–body problemHealth10.73×
09PENTAGONMusic & Radio9.64×
10HaywireMusic & Radio6.76×
11romantic comediesMovies & TV4.56×
12Pharmaceutical industryBusiness & Career3.24×
13Google FlightsTravel & Leisure2.96×
14T-MobileTechnology & Electronics2.11×
15WalgreensShopping1.91×
16United States Postal ServiceBusiness & Career1.66×
17Dollar GeneralShopping1.63×
18Macy'sShopping1.61×
19Kohl'sShopping1.57×
20CostcoShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abbott Laboratories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abbott Laboratories audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
Convenience OrientationPREMIUM1.41×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abbott Laboratories audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Risk AppetiteTHRILL0.98×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Abbott Laboratories's target market in United States?

Abbott Laboratories's target market in United States covers an estimated 991,267 people, concentrated in Texas and California.

02

What is the gender split and age of Abbott Laboratories customers?

55.6% of the Abbott Laboratories audience are female, 44.4% are male, with an average age of 43.3 years.

03

Which brands do Abbott Laboratories fans like most?

Abbott Laboratories fans show strongest brand affinity for Acrimony (31.45×), Sam Snead (63.73×), and Joe (singer) (13.36×) over the country average.

04

Where do Abbott Laboratories fans live in United States?

Abbott Laboratories fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Illinois (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Abbott Laboratories fans also like?

Beyond Abbott Laboratories itself, the audience over-indexes on Sam Snead (63.73×), Joe (singer) (13.36×), Word Connect (18.67×), and Waiting to Exhale (19.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in United States

See Abbott Laboratories audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Abbott Laboratories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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