Haywire Audience in United States

Haywire logo

Haywire has an estimated audience of 1,899,856 people in United States. 56.4% are female, 43.6% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: REC TEC Grills, Buying and Selling Real Estate, Monogram, Mount Kilimanjaro, Home Delivery.

The average Haywire fan in United States is 40.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include REC TEC Grills, Buying and Selling Real Estate, Monogram, with strongest over-indexing on REC TEC Grills (59.4× the country average). Demographically, the Haywire audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Haywire fans

Demographic split for Haywire audience in United States
MetricValue
Female56.4%
Male43.6%
Average age40.2
Estimated audience size1,899,856

Audience persona

The typical Haywire fan in United States is more female, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for REC TEC Grills.

Top regions in United States

Top regions ranked by reach for Haywire in United States
RegionReachAffinity
Texas1,424,89214.58×
California165,2810.79×
Florida88,5740.69×
New York82,3930.78×
Illinois47,1340.74×
North Carolina39,5200.69×
Pennsylvania38,7770.61×
Ohio38,4870.66×
Georgia37,6350.64×
Washington36,2910.95×
Virginia35,6040.77×
Indiana35,5751.02×
Connecticut33,4441.76×
Michigan33,2310.67×
New Jersey31,9050.66×
Massachusetts28,6570.77×
Tennessee26,3520.69×
Arizona24,5090.63×
Colorado23,4320.78×
Missouri22,7710.74×
Oklahoma21,6301.03×
Maryland21,3350.65×
Wisconsin19,9620.7×
Louisiana19,5540.8×
Minnesota19,4180.71×
Oregon18,7710.86×
South Carolina18,6190.65×
Kentucky15,8990.67×
Alabama13,6000.51×
Arkansas12,8420.82×
Kansas12,3890.83×
Nevada12,3630.67×
Iowa11,0460.71×
Utah10,1700.6×
Mississippi9,8840.63×
Idaho7,3000.77×
New Mexico6,9590.73×
Nebraska5,8020.61×
Hawaii5,5790.68×
New Hampshire5,3370.71×
Maine4,6640.69×
West Virginia4,5900.52×
Washington, District of Columbia4,3030.75×
Rhode Island3,8550.64×
Montana3,5940.68×
Delaware2,8710.55×
South Dakota2,6710.61×
Alaska2,5450.63×
Vermont2,3950.72×
North Dakota2,3450.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haywire audience
BrandAffinityCategory
REC TEC Grills59.4×Sports
Buying and Selling Real Estate14.6×Home & Garden
Monogram5.48×Home & Garden
Mount Kilimanjaro23.88×Travel & Leisure
Home Delivery4.09×Food & Beverages
Alaska2.13×Travel & Leisure
Israel2.26×Travel & Leisure
Nebraska Cornhuskers football3.49×Sports
Winemaking4.16×Food & Beverages
John Havlicek14.11×Sports
Jaws4.82×Movies & TV
Minnesota1.52×Travel & Leisure
Days Out With Kids12.58×Travel & Leisure
Certified diabetes educator10.78×Business & Career
Electrolyte3.77×Health
Guy Fieri3.06×Movies & TV
Nebraska2.1×Travel & Leisure
Unique Gifts1.77×Shopping
Jesse Plemons2.42×Movies & TV
Staycation2.01×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haywire audience
TraitClusterScore
Risk AppetiteTHRILL1.4
PatriotismCONSERVATISM1.34
Need for SecurityCONSERVATISM1.29
IndulgenceJOY1.15
Community OrientationOPEN1.09
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Haywire
CountryShare
United States74.4%
United Kingdom3.9%
Australia3.4%

See Haywire audiences in other countries

More Punk audiences in United States

Frequently asked questions

How many fans does Haywire have in United States?

Haywire has an estimated audience of 1,899,856 people in United States, concentrated in Texas and California.

What is the gender split and age of Haywire fans?

56.4% of Haywire fans are female, 43.6% are male, with an average age of 40.2 years.

Which brands do Haywire fans like most?

Haywire fans show strongest brand affinity for REC TEC Grills (59.4×), Buying and Selling Real Estate (14.6×), and Monogram (5.48×) over the country average.

Where do Haywire fans live in United States?

Haywire fans in United States are most concentrated in Texas (reach 1,424,892), California (reach 165,281), and Florida (reach 88,574). These three regions account for the largest share of the active audience.

What other brands do Haywire fans also like?

Beyond Haywire itself, the audience over-indexes on Buying and Selling Real Estate (14.6×), Monogram (5.48×), Mount Kilimanjaro (23.88×), and Home Delivery (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haywire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.