REO Speedwagon Audience in United States

REO Speedwagon logo

REO Speedwagon has an estimated audience of 1,311,239 people in United States. 44.4% are female, 55.6% are male, average age 46.5. Top regions: California, Illinois, Florida. Top brand affinities: Survivor (band), Eagles (band), G. Love & Special Sauce, Haywire, Toto (band).

The average REO Speedwagon fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, Florida. Top brand affinities include Survivor (band), Eagles (band), G. Love & Special Sauce, with strongest over-indexing on Survivor (band) (43.96× the country average). Demographically, the REO Speedwagon audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of REO Speedwagon fans

Demographic split for REO Speedwagon audience in United States
MetricValue
Female44.4%
Male55.6%
Average age46.5
Estimated audience size1,311,239

Audience persona

The typical REO Speedwagon fan in United States is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Survivor (band).

Top regions in United States

Top regions ranked by reach for REO Speedwagon in United States
RegionReachAffinity
California80,7690.56×
Illinois74,3371.7×
Florida69,6240.78×
Texas63,3390.56×
New York49,0610.67×
Ohio45,9951.14×
Michigan44,4361.3×
Pennsylvania37,7370.85×
Indiana34,1221.42×
Missouri33,4251.58×
North Carolina32,6370.83×
Wisconsin31,7371.61×
Kentucky27,0721.65×
Tennessee26,7831.02×
Minnesota26,2741.4×
Georgia26,1500.65×
Arizona25,8150.96×
Iowa24,6832.28×
Virginia22,5340.71×
New Jersey20,8920.63×
Massachusetts20,2960.79×
Washington19,6570.75×
Oregon17,8191.19×
Oklahoma17,8081.22×
Alabama17,4840.95×
Colorado17,4420.84×
Arkansas13,8931.29×
South Carolina12,6240.64×
Nevada12,4280.98×
Kansas11,7191.13×
Louisiana11,2490.67×
Maryland11,0550.49×
Connecticut10,7330.82×
Nebraska10,2881.56×
Mississippi9,9730.92×
Utah9,7120.83×
Idaho7,5341.15×
New Mexico7,0671.07×
Montana6,5181.79×
West Virginia5,4180.89×
New Hampshire4,5170.87×
North Dakota3,8931.45×
Maine3,8370.82×
South Dakota3,6711.21×
Rhode Island3,0390.73×
Delaware2,7450.76×
Hawaii2,4740.44×
Vermont1,6980.74×
Washington, District of Columbia1,6930.43×
Alaska1,6260.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for REO Speedwagon audience
BrandAffinityCategory
Survivor (band)43.96×Music & Radio
Eagles (band)18.79×Music & Radio
G. Love & Special Sauce142.67×Music & Radio
Haywire31.54×Music & Radio
Toto (band)35.39×Music & Radio
Styx (band)31.5×Music & Radio
Genesis (band)10.59×Music & Radio
Bob Seger18.5×Music & Radio
Joe Walsh17.77×Music & Radio
Rick Springfield22.64×Movies & TV
Eddie Money32.42×Music & Radio
Acrimony29.18×Movies & TV
Kansas (band)34.5×Music & Radio
Billy Joel9.66×Music & Radio
Phil Collins9.79×Music & Radio
Boston (band)32.07×Music & Radio
Pat Benatar16.77×Music & Radio
Steely Dan20.01×Music & Radio
Loverboy31.64×Music & Radio
38 Special (band)20.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by REO Speedwagon audience
TraitClusterScore
PatriotismCONSERVATISM1.63
TraditionCONSERVATISM1.1
Community OrientationOPEN1.08
SpiritualityBALANCE1.07
IndividualismJOY1.06
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for REO Speedwagon
CountryShare
United States67.1%
United Kingdom6.3%
Canada3.9%

See REO Speedwagon audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does REO Speedwagon have in United States?

REO Speedwagon has an estimated audience of 1,311,239 people in United States, concentrated in California and Illinois.

What is the gender split and age of REO Speedwagon fans?

44.4% of REO Speedwagon fans are female, 55.6% are male, with an average age of 46.5 years.

Which brands do REO Speedwagon fans like most?

REO Speedwagon fans show strongest brand affinity for Survivor (band) (43.96×), Eagles (band) (18.79×), and G. Love & Special Sauce (142.67×) over the country average.

Where do REO Speedwagon fans live in United States?

REO Speedwagon fans in United States are most concentrated in California (reach 80,769), Illinois (reach 74,337), and Florida (reach 69,624). These three regions account for the largest share of the active audience.

What other brands do REO Speedwagon fans also like?

Beyond REO Speedwagon itself, the audience over-indexes on Eagles (band) (18.79×), G. Love & Special Sauce (142.67×), Haywire (31.54×), and Toto (band) (35.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for REO Speedwagon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.