Rascasse Audience Intelligence

REO Speedwagon Audience in United States

A data profile of the people who buy, follow and care about REO Speedwagon in United States — modelled from more than twelve digital signal sources. REO Speedwagon has an estimated audience of 956,316 people in United States.

#314among Band in United States#5477among Person in United States#3168in Music & Radio

The average REO Speedwagon fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, Florida.

Top brand affinities include Survivor (band), Haywire, Eagles (band), with strongest over-indexing on Survivor (band) (43.96× the country average).

Demographically, the REO Speedwagon audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical REO Speedwagon fan in United States is more male, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Survivor (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the REO Speedwagon profile in United States.

Audience size
956K
in United States
Gender
44.4%♀
55.6% male
Age
46.5
average years
Country rank
#24397
Person in United States
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of REO Speedwagon fans

44.4% are female, 55.6% are male, average age 46.5.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for REO Speedwagon audience in United States
MetricValue
Female44.4%
Male55.6%
Average age46.5
Estimated audience size956,316
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the REO Speedwagon audience in United States
Age bracketShare%
16-1914%
20-298%
30-399%
40-4925%
50+43%
Fig. 04

Worldwide distribution

60.1%

of the worldwide REO Speedwagon audience comes from United States.

Worldwide audience distribution share by country for REO Speedwagon
CountryShare
United States60.1%
United Kingdom7.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the REO Speedwagon audience in United States is strongest.

Fig. 05

Top regions by affinity

REO Speedwagon fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K2.06×
02Illinois~70K1.63×
03Montana~6K1.62×
04Wisconsin~30K1.56×
05Missouri~30K1.54×
06Kentucky~20K1.50×
07Nebraska~9K1.44×
08Indiana~30K1.40×
09North Dakota~4K1.37×
10Minnesota~20K1.28×
11Michigan~40K1.24×
12Arkansas~10K1.24×
13South Dakota~4K1.20×
14Oklahoma~20K1.18×
15Kansas~10K1.15×
16Ohio~40K1.11×
17Oregon~20K1.11×
18Idaho~7K1.09×
19Tennessee~30K1.04×
20West Virginia~6K1.04×
21New Hampshire~5K1.04×
22New Mexico~7K1.03×
23Maine~5K1.01×
24Vermont~2K0.96×
25Arizona~20K0.93×
26Alabama~20K0.93×
27Nevada~10K0.93×
28Mississippi~10K0.93×
29Pennsylvania~40K0.90×
30Colorado~20K0.87×
31Connecticut~10K0.87×
32North Carolina~30K0.83×
33Massachusetts~20K0.83×
34Rhode Island~3K0.83×
35Delaware~3K0.83×
36Utah~9K0.80×
37Florida~70K0.79×
38Alaska~2K0.79×
39Louisiana~10K0.76×
40Washington~20K0.75×
41Virginia~20K0.73×
42South Carolina~10K0.73×
43New York~50K0.67×
44Georgia~30K0.67×
45New Jersey~20K0.64×
46Hawaii~4K0.63×
47Texas~70K0.60×
48California~80K0.58×
49Maryland~10K0.57×
50Washington, District of Columbia~2K0.56×
Fig. 06

Affinity by region

Affinity by region — REO Speedwagon, United States
0.56×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the REO Speedwagon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for REO Speedwagon audience
#·InterestCategoryAffinity×
01G. Love & Special SauceMusic & Radio142.67×
02Survivor (band)Music & Radio43.96×
03Toto (band)Music & Radio35.39×
04Kansas (band)Music & Radio34.50×
05Eddie MoneyMusic & Radio32.42×
06Boston (band)Music & Radio32.07×
07LoverboyMusic & Radio31.64×
08HaywireMusic & Radio31.54×
09Styx (band)Music & Radio31.50×
10AcrimonyMovies & TV29.18×
11Rick SpringfieldMovies & TV22.64×
1238 Special (band)Music & Radio20.52×
13Steely DanMusic & Radio20.01×
14Eagles (band)Music & Radio18.79×
15Bob SegerMusic & Radio18.50×
16Joe WalshMusic & Radio17.77×
17Pat BenatarMusic & Radio16.77×
18Genesis (band)Music & Radio10.59×
19Phil CollinsMusic & Radio9.79×
20Billy JoelMusic & Radio9.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the REO Speedwagon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by REO Speedwagon audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.34×
ExtroversionTHRILL1.30×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by REO Speedwagon audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Social Media UsageJOY0.90×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does REO Speedwagon have in United States?

REO Speedwagon has an estimated audience of 956,316 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of REO Speedwagon fans?

44.4% of REO Speedwagon fans are female, 55.6% are male, with an average age of 46.5 years.

03

Which brands do REO Speedwagon fans like most?

REO Speedwagon fans show strongest brand affinity for Survivor (band) (43.96×), Haywire (31.54×), and Eagles (band) (18.79×) over the country average.

04

Where do REO Speedwagon fans live in United States?

REO Speedwagon fans in United States are most concentrated in California (reach ~80K), Illinois (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do REO Speedwagon fans also like?

Beyond REO Speedwagon itself, the audience over-indexes on Haywire (31.54×), Eagles (band) (18.79×), Toto (band) (35.39×), and G. Love & Special Sauce (142.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for REO Speedwagon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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