Kansas (band) Audience in United States
Kansas (band) has an estimated audience of 545,016 people in United States. 41.5% are female, 58.5% are male, average age 46.0. Top brand affinities: Genesis (band), REO Speedwagon, Sheryl Crow, George Harrison, PSV Eindhoven.
Top brand affinities include Genesis (band), REO Speedwagon, Sheryl Crow, with strongest over-indexing on Genesis (band) (20.64× the country average). Demographically, the Kansas (band) audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Kansas (band) fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 46.0 |
| Estimated audience size | 545,016 |
Audience persona
The typical Kansas (band) fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Genesis (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Genesis (band) | 20.64× | Music & Radio |
| REO Speedwagon | 34.08× | Music & Radio |
| Sheryl Crow | 29.68× | Music & Radio |
| George Harrison | 19.64× | Music & Radio |
| PSV Eindhoven | 40.6× | Sports |
| Alice Cooper (band) | 18.01× | Music & Radio |
| The Beach Boys | 9.44× | Music & Radio |
| Shailene Woodley | 13.98× | Movies & TV |
| Joe Walsh | 16.5× | Music & Radio |
| Lynyrd Skynyrd | 15.12× | Music & Radio |
| Sam Neill | 15.12× | Movies & TV |
| Supertramp | 31.1× | Music & Radio |
| Van Halen | 17.67× | Music & Radio |
| Bad Company | 25.55× | Music & Radio |
| Philz Coffee | 13.33× | Food & Beverages |
| Planet Fitness | 2.82× | Sports |
| Billy Idol | 13.5× | Music & Radio |
| Peter Gabriel | 25.23× | Music & Radio |
| Huey Lewis | 21.26× | Movies & TV |
| Axl Rose | 12.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Tradition | CONSERVATISM | 1.13 |
| Spirituality | BALANCE | 1.05 |
| Individualism | JOY | 1.05 |
| Career Orientation | POWER | 1.05 |
| Community Orientation | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| China | 8.5% |
| Nigeria | 7.8% |
See Kansas (band) audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kansas (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.