A data profile of the people who buy, follow and care about Acrimony in United States — modelled from more than twelve digital signal sources. Acrimony has an estimated audience of 767,662 people in United States.
The average Acrimony fan in United States is 29.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Werner Herzog, The Strangers (2008 film), David Lynch, with strongest over-indexing on Werner Herzog (361.13× the country average).
Demographically, the Acrimony audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Acrimony fan in United States is more female, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Werner Herzog.
The key figures that characterise the Acrimony profile in United States.
58.0% are female, 42.0% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 29.5 |
| Estimated audience size | 767,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 20% | |
| 30-39 | 12% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Acrimony audience comes from United States.
| Country | Share |
|---|---|
| United States | 75.4% |
| South Africa | 8.8% |
| Germany | 2.6% |
Where the Acrimony audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 1.65× | |
| 02 | Louisiana | ~20K | 1.62× | |
| 03 | Georgia | ~40K | 1.53× | |
| 04 | Alabama | ~20K | 1.42× | |
| 05 | Washington, District of Columbia | ~3K | 1.38× | |
| 06 | Maryland | ~20K | 1.37× | |
| 07 | South Carolina | ~20K | 1.31× | |
| 08 | North Carolina | ~30K | 1.28× | |
| 09 | Texas | ~80K | 1.22× | |
| 10 | Virginia | ~20K | 1.15× | |
| 11 | Tennessee | ~20K | 1.15× | |
| 12 | Delaware | ~3K | 1.15× | |
| 13 | Arkansas | ~8K | 1.14× | |
| 14 | Illinois | ~30K | 1.10× | |
| 15 | New Mexico | ~4K | 1.09× | |
| 16 | New York | ~50K | 1.08× | |
| 17 | Florida | ~60K | 1.05× | |
| 18 | Pennsylvania | ~30K | 1.03× | |
| 19 | California | ~90K | 1.02× | |
| 20 | Michigan | ~20K | 1.02× | |
| 21 | New Jersey | ~20K | 1.02× | |
| 22 | Connecticut | ~8K | 0.99× | |
| 23 | Missouri | ~10K | 0.98× | |
| 24 | Oklahoma | ~9K | 0.98× | |
| 25 | Ohio | ~20K | 0.97× | |
| 26 | Arizona | ~20K | 0.97× | |
| 27 | Nevada | ~8K | 0.97× | |
| 28 | Indiana | ~10K | 0.94× | |
| 29 | Hawaii | ~3K | 0.94× | |
| 30 | Massachusetts | ~10K | 0.93× | |
| 31 | Alaska | ~2K | 0.91× | |
| 32 | Kentucky | ~9K | 0.90× | |
| 33 | Kansas | ~6K | 0.90× | |
| 34 | Rhode Island | ~2K | 0.88× | |
| 35 | Vermont | ~1K | 0.88× | |
| 36 | Washington | ~10K | 0.87× | |
| 37 | Colorado | ~10K | 0.87× | |
| 38 | Wisconsin | ~10K | 0.82× | |
| 39 | Nebraska | ~3K | 0.82× | |
| 40 | Oregon | ~8K | 0.81× | |
| 41 | Minnesota | ~9K | 0.79× | |
| 42 | West Virginia | ~3K | 0.79× | |
| 43 | New Hampshire | ~3K | 0.79× | |
| 44 | Idaho | ~3K | 0.78× | |
| 45 | South Dakota | ~1K | 0.78× | |
| 46 | Maine | ~2K | 0.77× | |
| 47 | Montana | ~2K | 0.77× | |
| 48 | Utah | ~5K | 0.75× | |
| 49 | North Dakota | ~1K | 0.75× | |
| 50 | Iowa | ~5K | 0.72× |
The strongest cross-interests of the Acrimony audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Werner Herzog | Movies & TV | 361.13× | ||
| 02 | Panic Room | Movies & TV | 143.28× | ||
| 03 | The Strangers (2008 film) | Movies & TV | 127.29× | ||
| 04 | Bates Motel (TV series) | Movies & TV | 117.13× | ||
| 05 | Suspiria | Movies & TV | 113.91× | ||
| 06 | David Lynch | Movies & TV | 98.97× | ||
| 07 | Sanofi | Health | 77.88× | ||
| 08 | Diorama | Kids & Family | 56.84× | ||
| 09 | The Sixth Sense | Movies & TV | 51.39× | ||
| 10 | Sam Raimi | Movies & TV | 49.21× | ||
| 11 | The Blair Witch Project | Movies & TV | 38.95× | ||
| 12 | Creepypasta | Literature | 35.80× | ||
| 13 | The Purge | Movies & TV | 33.20× | ||
| 14 | Smokey Robinson | Music & Radio | 27.44× | ||
| 15 | The X-Files | Movies & TV | 26.79× | ||
| 16 | Black Mirror (TV series) | Movies & TV | 25.24× | ||
| 17 | Blue Bloods (TV series) | Movies & TV | 24.87× | ||
| 18 | Laser printing | Technology & Electronics | 23.82× | ||
| 19 | Zombieland | Movies & TV | 21.06× | ||
| 20 | Obsessed (2009 film) | Movies & TV | 16.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.32× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Need for Security | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| DIY Mentality | THRILL | 0.85× |
Acrimony has an estimated audience of 767,662 people in United States, concentrated in California and Texas.
58.0% of Acrimony fans are female, 42.0% are male, with an average age of 29.5 years.
Acrimony fans show strongest brand affinity for Werner Herzog (361.13×), The Strangers (2008 film) (127.29×), and David Lynch (98.97×) over the country average.
Acrimony fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Acrimony itself, the audience over-indexes on The Strangers (2008 film) (127.29×), David Lynch (98.97×), Bates Motel (TV series) (117.13×), and Panic Room (143.28×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Acrimony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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