Rascasse Audience Intelligence

Pat Benatar Audience in United States

A data profile of the people who buy, follow and care about Pat Benatar in United States — modelled from more than twelve digital signal sources. Pat Benatar has an estimated audience of 2,395,158 people in United States.

#165among Singer-songwriter in United States#2120among Person in United States#1320in Music & Radio

The average Pat Benatar fan in United States is 51.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Debbie Harry, Billy Idol, Joan Jett, with strongest over-indexing on Debbie Harry (38.39× the country average).

Demographically, the Pat Benatar audience skews balanced with an average age of 51.9, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pat Benatar fan in United States is balanced, around 51.9 years old, with strong Patriotism tendencies and a notable affinity for Debbie Harry.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pat Benatar profile in United States.

Audience size
2.4M
in United States
Gender
48.7%♀
51.3% male
Age
51.9
average years
Country rank
#12314
Person in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pat Benatar fans

48.7% are female, 51.3% are male, average age 51.9.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Pat Benatar audience in United States
MetricValue
Female48.7%
Male51.3%
Average age51.9
Estimated audience size2,395,158
Fig. 03

Age distribution

Ø 51.9
average years
Age distribution of the Pat Benatar audience in United States
Age bracketShare%
16-192%
20-293%
30-399%
40-4935%
50+50%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Pat Benatar audience comes from United States.

Worldwide audience distribution share by country for Pat Benatar
CountryShare
United States66.2%
Canada5.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pat Benatar audience in United States is strongest.

Fig. 05

Top regions by affinity

Pat Benatar fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~80K1.26×
02New Hampshire~10K1.24×
03Oregon~30K1.22×
04Montana~6K1.18×
05Maine~8K1.17×
06Minnesota~30K1.16×
07West Virginia~10K1.16×
08Pennsylvania~80K1.15×
09Wisconsin~30K1.15×
10Idaho~10K1.13×
11Michigan~60K1.10×
12Arizona~40K1.10×
13Tennessee~40K1.09×
14Kentucky~30K1.09×
15New Mexico~10K1.07×
16Connecticut~20K1.05×
17Missouri~30K1.04×
18Alabama~30K1.04×
19Oklahoma~20K1.04×
20Washington~40K1.03×
21Indiana~40K1.03×
22Arkansas~20K1.02×
23South Dakota~5K1.02×
24North Dakota~4K1.02×
25New Jersey~50K1.01×
26South Carolina~30K1.01×
27Iowa~20K1.01×
28Nebraska~10K1.00×
29Vermont~3K1.00×
30North Carolina~60K0.99×
31Massachusetts~40K0.99×
32Colorado~30K0.99×
33Rhode Island~6K0.99×
34Delaware~5K0.99×
35Illinois~60K0.97×
36Kansas~10K0.96×
37Alaska~4K0.96×
38Florida~100K0.92×
39New York~100K0.90×
40Utah~20K0.89×
41Nevada~20K0.88×
42Mississippi~10K0.87×
43Virginia~40K0.86×
44California~200K0.85×
45Louisiana~20K0.84×
46Georgia~50K0.81×
47Texas~100K0.79×
48Maryland~30K0.78×
49Hawaii~7K0.78×
50Washington, District of Columbia~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Pat Benatar, United States
0.65×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pat Benatar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pat Benatar audience
#·InterestCategoryAffinity×
01EurythmicsMusic & Radio43.05×
02RoxetteMusic & Radio39.60×
03Debbie HarryMusic & Radio38.39×
04Huey LewisMovies & TV30.62×
05Joan JettMusic & Radio30.40×
06Bonnie TylerMusic & Radio29.58×
07Billy IdolMusic & Radio27.74×
08Wham!Music & Radio27.50×
09Richard MarxMusic & Radio26.38×
10Bryan AdamsMusic & Radio21.16×
11Axl RoseMusic & Radio20.97×
12Joe WalshMusic & Radio19.67×
13Scorpions (band)Music & Radio19.22×
14Alice Cooper (band)Music & Radio16.29×
15Genesis (band)Music & Radio13.00×
16Neil DiamondMusic & Radio12.28×
17QVCMovies & TV5.66×
18TicketmasterTravel & Leisure4.78×
19FedExBusiness & Career4.73×
20Mortgage loansBusiness & Career3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pat Benatar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pat Benatar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Family OrientationCONSERVATISM1.79×
Convenience OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pat Benatar audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pat Benatar have in United States?

Pat Benatar has an estimated audience of 2,395,158 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pat Benatar fans?

48.7% of Pat Benatar fans are female, 51.3% are male, with an average age of 51.9 years.

03

Which brands do Pat Benatar fans like most?

Pat Benatar fans show strongest brand affinity for Debbie Harry (38.39×), Billy Idol (27.74×), and Joan Jett (30.4×) over the country average.

04

Where do Pat Benatar fans live in United States?

Pat Benatar fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pat Benatar fans also like?

Beyond Pat Benatar itself, the audience over-indexes on Billy Idol (27.74×), Joan Jett (30.4×), Genesis (band) (13×), and Scorpions (band) (19.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Pat Benatar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pat Benatar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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