Pat Benatar Audience in United States

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Pat Benatar has an estimated audience of 1,972,046 people in United States. 48.7% are female, 51.3% are male, average age 51.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Home Delivery, Lenny Henry, JibJab, Alaska.

The average Pat Benatar fan in United States is 51.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Home Delivery, Lenny Henry, with strongest over-indexing on Israel (7.33× the country average). Demographically, the Pat Benatar audience skews balanced with an average age of 51.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Pat Benatar fans

Demographic split for Pat Benatar audience in United States
MetricValue
Female48.7%
Male51.3%
Average age51.9
Estimated audience size1,972,046

Audience persona

The typical Pat Benatar fan in United States is balanced, around 51.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Pat Benatar in United States
RegionReachAffinity
California210,8000.97×
Texas142,0550.84×
Florida116,2230.87×
New York111,3781.01×
Ohio81,0181.33×
Pennsylvania80,3121.21×
Illinois68,7261.05×
Michigan64,3111.25×
North Carolina54,0990.91×
New Jersey53,6671.07×
Georgia45,4860.75×
Washington45,3751.15×
Virginia44,6540.93×
Arizona44,4361.1×
Tennessee40,3421.02×
Indiana39,5971.1×
Massachusetts37,6730.97×
Minnesota34,3161.21×
Missouri33,2261.05×
Colorado32,1591.03×
Wisconsin30,6741.03×
Maryland27,9790.83×
South Carolina27,8760.94×
Oregon27,7401.23×
Kentucky24,9991.01×
Alabama24,5080.89×
Oklahoma22,0801.01×
Connecticut21,8131.1×
Louisiana19,7300.78×
Nevada18,5180.97×
Utah17,2980.98×
Iowa15,6570.96×
Kansas14,9490.96×
Arkansas14,0530.86×
Mississippi11,6950.72×
Idaho11,2161.13×
New Mexico10,5931.07×
West Virginia9,9951.09×
New Hampshire9,2431.19×
Nebraska9,2130.93×
Maine7,9231.12×
Montana6,5821.2×
Hawaii6,5650.77×
Rhode Island6,5491.04×
Delaware5,0710.93×
South Dakota4,2780.94×
Alaska4,2311×
Washington, District of Columbia4,1630.7×
North Dakota3,6220.89×
Vermont3,1960.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pat Benatar audience
BrandAffinityCategory
Israel7.33×Travel & Leisure
Home Delivery7.3×Food & Beverages
Lenny Henry33.71×Movies & TV
JibJab6.86×Internet & Social Media
Alaska1.91×Travel & Leisure
Combat sport1.53×Sports
Hideo Nomo17.83×Sports
Elsword15.42×Games
KiwiCo6.38×Kids & Family
Whataburger1.57×Food & Beverages
Scratching post8.07×Pets & Animals
Winemaking3.53×Food & Beverages
Sailor3.72×Travel & Leisure
Sensationalism20×News
Unique Gifts1.68×Shopping
Guy Fieri2.74×Movies & TV
Home staging3.54×Home & Garden
Nipsey Hussle3.9×Music & Radio
Nebraska1.65×Travel & Leisure
Glue logic5.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pat Benatar audience
TraitClusterScore
PatriotismCONSERVATISM1.73
Community OrientationOPEN1.44
TraditionCONSERVATISM1.38
MindfulnessBALANCE1.19
ExtroversionTHRILL1.17
SpiritualityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Pat Benatar
CountryShare
United States62.4%
United Kingdom6.5%
Canada5.8%

See Pat Benatar audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Pat Benatar have in United States?

Pat Benatar has an estimated audience of 1,972,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Pat Benatar fans?

48.7% of Pat Benatar fans are female, 51.3% are male, with an average age of 51.9 years.

Which brands do Pat Benatar fans like most?

Pat Benatar fans show strongest brand affinity for Israel (7.33×), Home Delivery (7.3×), and Lenny Henry (33.71×) over the country average.

Where do Pat Benatar fans live in United States?

Pat Benatar fans in United States are most concentrated in California (reach 210,800), Texas (reach 142,055), and Florida (reach 116,223). These three regions account for the largest share of the active audience.

What other brands do Pat Benatar fans also like?

Beyond Pat Benatar itself, the audience over-indexes on Home Delivery (7.3×), Lenny Henry (33.71×), JibJab (6.86×), and Alaska (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pat Benatar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.