Bon Jovi Audience in United States

Bon Jovi logo

Bon Jovi has an estimated audience of 3,904,018 people in United States. 51.7% are female, 48.3% are male, average age 47.5. Top regions: California, Texas, Florida. Top brand affinities: Jon Bon Jovi, Diana Ross, Metropolitan Opera, Duke Ellington, Toni Morrison.

The average Bon Jovi fan in United States is 47.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jon Bon Jovi, Diana Ross, Metropolitan Opera, with strongest over-indexing on Jon Bon Jovi (43.44× the country average). Demographically, the Bon Jovi audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Bon Jovi fans

Demographic split for Bon Jovi audience in United States
MetricValue
Female51.7%
Male48.3%
Average age47.5
Estimated audience size3,904,018

Audience persona

The typical Bon Jovi fan in United States is balanced, around 47.5 years old, with strong Extroversion tendencies and a notable affinity for Jon Bon Jovi.

Top regions in United States

Top regions ranked by reach for Bon Jovi in United States
RegionReachAffinity
California382,5590.89×
Texas309,0060.92×
Florida291,5631.1×
New York235,4491.08×
Pennsylvania158,3111.2×
New Jersey157,2711.58×
Illinois141,4681.09×
Ohio132,7361.1×
North Carolina117,5891×
Georgia109,1990.91×
Michigan104,6091.02×
Tennessee96,9271.24×
Virginia85,9680.9×
Massachusetts83,7801.09×
Indiana83,4611.17×
Arizona76,6040.96×
Washington74,4560.95×
Wisconsin68,3181.16×
Missouri64,6341.03×
Colorado58,4560.95×
Minnesota56,2691.01×
Maryland55,6860.83×
South Carolina55,3190.94×
Alabama53,6250.98×
Kentucky53,2241.09×
Connecticut45,5651.16×
Oklahoma44,2181.02×
Oregon43,2680.97×
Louisiana42,1190.84×
Iowa34,4341.07×
Utah33,1140.95×
Arkansas32,4501.01×
Kansas32,2411.05×
Nevada31,6750.84×
Mississippi25,8390.8×
West Virginia19,7151.08×
Nebraska19,1670.98×
Idaho18,9670.97×
New Mexico17,4060.89×
New Hampshire16,3911.07×
Maine15,2781.09×
Rhode Island13,7061.1×
Hawaii13,4570.8×
Delaware9,9020.92×
Montana9,8830.91×
Washington, District of Columbia8,8540.75×
South Dakota8,7280.97×
North Dakota8,1061.01×
Alaska6,5960.79×
Vermont6,1840.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bon Jovi audience
BrandAffinityCategory
Jon Bon Jovi43.44×Music & Radio
Diana Ross18.09×Music & Radio
Metropolitan Opera17.98×Arts & Culture
Duke Ellington29.15×Music & Radio
Toni Morrison28.61×Literature
Celia Cruz21.04×Music & Radio
Ace Frehley9.47×Music & Radio
Bruce Springsteen8.87×Music & Radio
Bryan Adams17.27×Music & Radio
Rob Reiner3.34×Movies & TV
Scorpions (band)10.71×Music & Radio
Friends2.2×Movies & TV
KISS8.19×Music & Radio
Curtis Mayfield31.08×Music & Radio
Haywire14.56×Music & Radio
Rock music1.87×Music & Radio
Eagles (band)6.88×Music & Radio
New York Philharmonic25.23×Arts & Culture
Billy Joel6.94×Music & Radio
Def Leppard12.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bon Jovi audience
TraitClusterScore
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.21
Community OrientationOPEN1.16
MindfulnessBALANCE1.08
Sports ActivityPOWER1.06
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Bon Jovi
CountryShare
United States24.2%
Brazil12.0%
United Kingdom9.8%

See Bon Jovi audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Bon Jovi have in United States?

Bon Jovi has an estimated audience of 3,904,018 people in United States, concentrated in California and Texas.

What is the gender split and age of Bon Jovi fans?

51.7% of Bon Jovi fans are female, 48.3% are male, with an average age of 47.5 years.

Which brands do Bon Jovi fans like most?

Bon Jovi fans show strongest brand affinity for Jon Bon Jovi (43.44×), Diana Ross (18.09×), and Metropolitan Opera (17.98×) over the country average.

Where do Bon Jovi fans live in United States?

Bon Jovi fans in United States are most concentrated in California (reach 382,559), Texas (reach 309,006), and Florida (reach 291,563). These three regions account for the largest share of the active audience.

What other brands do Bon Jovi fans also like?

Beyond Bon Jovi itself, the audience over-indexes on Diana Ross (18.09×), Metropolitan Opera (17.98×), Duke Ellington (29.15×), and Toni Morrison (28.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bon Jovi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.