Def Leppard Audience in United States

Def Leppard logo

Def Leppard has an estimated audience of 2,076,557 people in United States. 44.2% are female, 55.8% are male, average age 43.5. Top regions: Texas, California, Florida. Top brand affinities: Lizzy Borden, Cinderella (band), Scorpions (band), Axl Rose, Ace Frehley.

The average Def Leppard fan in United States is 43.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lizzy Borden, Cinderella (band), Scorpions (band), with strongest over-indexing on Lizzy Borden (21.92× the country average). Demographically, the Def Leppard audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Def Leppard fans

Demographic split for Def Leppard audience in United States
MetricValue
Female44.2%
Male55.8%
Average age43.5
Estimated audience size2,076,557

Audience persona

The typical Def Leppard fan in United States is more male, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Lizzy Borden.

Top regions in United States

Top regions ranked by reach for Def Leppard in United States
RegionReachAffinity
Texas181,5301.02×
California179,3110.79×
Florida121,0380.86×
Pennsylvania91,3771.31×
New York80,4370.69×
Illinois75,4771.09×
Ohio73,9971.16×
Michigan60,0641.11×
Arizona55,1671.3×
Georgia55,0400.86×
Tennessee54,6431.31×
Washington48,9191.17×
North Carolina48,4240.77×
Missouri43,8331.31×
Minnesota42,0261.41×
Wisconsin39,3511.26×
Colorado38,7261.18×
New Jersey38,0220.72×
Massachusetts37,7880.92×
Indiana37,4380.99×
Virginia35,2870.7×
Kentucky28,3131.09×
Oregon27,8961.17×
Alabama26,3140.91×
Utah26,1151.4×
Oklahoma25,0771.09×
South Carolina25,0040.8×
Iowa23,2281.36×
Maryland21,0280.59×
Arkansas19,2901.13×
Louisiana18,2900.68×
Connecticut16,6240.8×
Kansas14,5690.89×
Nevada14,1670.71×
Mississippi13,9340.81×
Idaho12,4431.19×
West Virginia11,7331.21×
New Mexico10,7571.03×
Nebraska10,7551.03×
New Hampshire8,6811.06×
Maine8,3871.13×
Delaware7,3511.28×
Montana6,4191.11×
North Dakota4,9251.15×
Hawaii4,7060.53×
South Dakota4,6840.98×
Rhode Island4,6290.7×
Wyoming3,6111.17×
Alaska3,5730.8×
Washington, District of Columbia2,8810.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Def Leppard audience
BrandAffinityCategory
Lizzy Borden21.92×Music & Radio
Cinderella (band)19.6×Music & Radio
Scorpions (band)20.75×Music & Radio
Axl Rose24.09×Music & Radio
Ace Frehley14.55×Music & Radio
Jon Bon Jovi20.97×Music & Radio
W.A.S.P.19.47×Music & Radio
KISS14.15×Music & Radio
LiSA (Japanese musician, born 1987)22.2×Music & Radio
David Lee Roth23.23×Music & Radio
Ozzy Osbourne10.08×Music & Radio
Poison (American band)25.39×Music & Radio
Whitesnake32.29×Music & Radio
Zebra12.39×Music & Radio
Dave Grohl22.19×Music & Radio
Skid Row (American band)22.91×Music & Radio
Haywire19.52×Music & Radio
Kurt Cobain10×Music & Radio
Stripes (film)8.93×Movies & TV
Guns N' Roses16.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Def Leppard audience
TraitClusterScore
PatriotismCONSERVATISM1.54
TraditionCONSERVATISM1.26
ExtroversionTHRILL1.24
Community OrientationOPEN1.19
Convenience OrientationPREMIUM1.09
MindfulnessBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Def Leppard
CountryShare
United States40.4%
United Kingdom14.1%
Canada7.1%

See Def Leppard audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Def Leppard have in United States?

Def Leppard has an estimated audience of 2,076,557 people in United States, concentrated in Texas and California.

What is the gender split and age of Def Leppard fans?

44.2% of Def Leppard fans are female, 55.8% are male, with an average age of 43.5 years.

Which brands do Def Leppard fans like most?

Def Leppard fans show strongest brand affinity for Lizzy Borden (21.92×), Cinderella (band) (19.6×), and Scorpions (band) (20.75×) over the country average.

Where do Def Leppard fans live in United States?

Def Leppard fans in United States are most concentrated in Texas (reach 181,530), California (reach 179,311), and Florida (reach 121,038). These three regions account for the largest share of the active audience.

What other brands do Def Leppard fans also like?

Beyond Def Leppard itself, the audience over-indexes on Cinderella (band) (19.6×), Scorpions (band) (20.75×), Axl Rose (24.09×), and Ace Frehley (14.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Def Leppard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.