Rascasse Audience Intelligence

Def Leppard Audience in United States

A data profile of the people who buy, follow and care about Def Leppard in United States — modelled from more than twelve digital signal sources. Def Leppard has an estimated audience of 1,954,696 people in United States.

#131among Band in United States#2663among Person in United States#1621in Music & Radio

The average Def Leppard fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lizzy Borden, Scorpions (band), Cinderella (band), with strongest over-indexing on Lizzy Borden (21.92× the country average).

Demographically, the Def Leppard audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Def Leppard fan in United States is more male, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Lizzy Borden.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Def Leppard profile in United States.

Audience size
2M
in United States
Gender
44.2%♀
55.8% male
Age
43.5
average years
Country rank
#14494
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Def Leppard fans

44.2% are female, 55.8% are male, average age 43.5.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Def Leppard audience in United States
MetricValue
Female44.2%
Male55.8%
Average age43.5
Estimated audience size1,954,696
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Def Leppard audience in United States
Age bracketShare%
16-1916%
20-2910%
30-3914%
40-4933%
50+27%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Def Leppard audience comes from United States.

Worldwide audience distribution share by country for Def Leppard
CountryShare
United States38.1%
United Kingdom14.9%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Def Leppard audience in United States is strongest.

Fig. 05

Top regions by affinity

Def Leppard fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K1.53×
02New Mexico~10K1.36×
03Maine~10K1.33×
04Minnesota~40K1.32×
05Nevada~30K1.30×
06Idaho~10K1.28×
07West Virginia~10K1.28×
08Wisconsin~40K1.27×
09North Dakota~5K1.26×
10Utah~20K1.24×
11Montana~7K1.22×
12Delaware~7K1.22×
13Wyoming~4K1.22×
14Tennessee~50K1.20×
15Missouri~40K1.19×
16Pennsylvania~80K1.14×
17Nebraska~10K1.13×
18Arizona~50K1.12×
19South Dakota~5K1.12×
20Arkansas~20K1.10×
21Ohio~70K1.08×
22Kentucky~30K1.08×
23Oregon~30K1.07×
24Oklahoma~20K1.07×
25New Hampshire~9K1.07×
26Michigan~60K1.06×
27Indiana~40K1.04×
28Colorado~30K1.03×
29Washington~40K1.01×
30Illinois~70K1.00×
31Kansas~20K0.96×
32Alaska~4K0.94×
33Alabama~30K0.92×
34Vermont~3K0.92×
35Texas~200K0.86×
36South Carolina~30K0.86×
37Mississippi~10K0.86×
38Massachusetts~30K0.81×
39Connecticut~20K0.80×
40Florida~100K0.79×
41Virginia~40K0.79×
42North Carolina~50K0.78×
43Rhode Island~5K0.77×
44Georgia~50K0.76×
45Louisiana~20K0.72×
46California~200K0.70×
47New York~80K0.66×
48New Jersey~40K0.66×
49Hawaii~5K0.60×
50Maryland~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Def Leppard, United States
0.59×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Def Leppard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Def Leppard audience
#·InterestCategoryAffinity×
01WhitesnakeMusic & Radio32.29×
02Poison (American band)Music & Radio25.39×
03Axl RoseMusic & Radio24.09×
04David Lee RothMusic & Radio23.23×
05Skid Row (American band)Music & Radio22.91×
06LiSA (Japanese musician, born 1987)Music & Radio22.20×
07Dave GrohlMusic & Radio22.19×
08Lizzy BordenMusic & Radio21.92×
09Jon Bon JoviMusic & Radio20.97×
10Scorpions (band)Music & Radio20.75×
11Cinderella (band)Music & Radio19.60×
12HaywireMusic & Radio19.52×
13W.A.S.P.Music & Radio19.47×
14Bret MichaelsMusic & Radio16.40×
15Ace FrehleyMusic & Radio14.55×
16KISSMusic & Radio14.15×
17ZebraMusic & Radio12.39×
18Ozzy OsbourneMusic & Radio10.08×
19Kurt CobainMusic & Radio10.00×
20Stripes (film)Movies & TV8.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Def Leppard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Def Leppard audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
PatriotismCONSERVATISM1.27×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Def Leppard audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Design AffinityPREMIUM0.83×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Def Leppard have in United States?

Def Leppard has an estimated audience of 1,954,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Def Leppard fans?

44.2% of Def Leppard fans are female, 55.8% are male, with an average age of 43.5 years.

03

Which brands do Def Leppard fans like most?

Def Leppard fans show strongest brand affinity for Lizzy Borden (21.92×), Scorpions (band) (20.75×), and Cinderella (band) (19.6×) over the country average.

04

Where do Def Leppard fans live in United States?

Def Leppard fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Def Leppard fans also like?

Beyond Def Leppard itself, the audience over-indexes on Scorpions (band) (20.75×), Cinderella (band) (19.6×), Haywire (19.52×), and W.A.S.P. (19.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Def Leppard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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