W.A.S.P. Audience in United States
W.A.S.P. has an estimated audience of 3,504,687 people in United States. 33.6% are female, 66.4% are male, average age 43.6. Top brand affinities: Winemaking, Israel, Dog breed, Urban Outfitters, REC TEC Grills.
Top brand affinities include Winemaking, Israel, Dog breed, with strongest over-indexing on Winemaking (17.73× the country average). Demographically, the W.A.S.P. audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of W.A.S.P. fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 43.6 |
| Estimated audience size | 3,504,687 |
Audience persona
The typical W.A.S.P. fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 17.73× | Food & Beverages |
| Israel | 6.36× | Travel & Leisure |
| Dog breed | 1.92× | Pets & Animals |
| Urban Outfitters | 2.82× | Shopping |
| REC TEC Grills | 21.3× | Sports |
| Alaska | 1.91× | Travel & Leisure |
| Moquegua | 13.41× | Travel & Leisure |
| Minnesota | 1.86× | Travel & Leisure |
| Home Delivery | 3.26× | Food & Beverages |
| Gift registry | 12.8× | Kids & Family |
| JibJab | 5.53× | Internet & Social Media |
| Monmouth County, New Jersey | 8.7× | Travel & Leisure |
| Gloria | 7.47× | Music & Radio |
| Nebraska | 2.38× | Travel & Leisure |
| Captain America (1990 film) | 3.54× | Movies & TV |
| Unique Gifts | 1.8× | Shopping |
| Google Photos | 1.75× | Technology & Electronics |
| Home staging | 3.48× | Home & Garden |
| Sinaloa | 2.39× | Travel & Leisure |
| Wikia | 2.16× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2 |
| Tradition | CONSERVATISM | 1.56 |
| Risk Appetite | THRILL | 1.53 |
| Extroversion | THRILL | 1.35 |
| Individualism | JOY | 1.22 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 10.1% |
| India | 6.7% |
See W.A.S.P. audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for W.A.S.P.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.