W.A.S.P. Audience in United States

W.A.S.P. has an estimated audience of 3,504,687 people in United States. 33.6% are female, 66.4% are male, average age 43.6. Top brand affinities: Manowar, Christian Slater, Alice Cooper (band), Dominic West, Whitesnake.

Top brand affinities include Manowar, Christian Slater, Alice Cooper (band), with strongest over-indexing on Manowar (162.16× the country average). Demographically, the W.A.S.P. audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Tradition.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of W.A.S.P. fans

Demographic split for W.A.S.P. audience in United States
MetricValue
Female33.6%
Male66.4%
Average age43.6
Estimated audience size3,504,687

Audience persona

The typical W.A.S.P. fan in United States is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Manowar.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for W.A.S.P. audience
BrandAffinityCategory
Manowar162.16×Music & Radio
Christian Slater40.8×Movies & TV
Alice Cooper (band)32.14×Music & Radio
Dominic West54.71×Movies & TV
Whitesnake48.84×Music & Radio
Autism Awareness13.9×Health
Ozzy Osbourne13.67×Music & Radio
Scorpions (band)22.9×Music & Radio
Diabetes mellitus awareness9.25×Health
Axl Rose25.6×Music & Radio
Queensrÿche52.05×Music & Radio
Singer-songwriter4.59×Music & Radio
Glam rock23.21×Music & Radio
Microblogging9.48×Technology & Electronics
Van Halen22.74×Music & Radio
Judas Priest29.07×Music & Radio
Def Leppard19.74×Music & Radio
Motörhead18.31×Music & Radio
Thrash metal10.35×Music & Radio
Deftones16.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by W.A.S.P. audience
TraitClusterScore
PatriotismCONSERVATISM2
TraditionCONSERVATISM1.56
Risk AppetiteTHRILL1.53
ExtroversionTHRILL1.35
IndividualismJOY1.22
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for W.A.S.P.
CountryShare
United States46.6%
United Kingdom10.1%
India6.7%

See W.A.S.P. audiences in other countries

More Metal audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for W.A.S.P.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.