Dr. Scholl's Audience in United States

Dr. Scholl's logo

Dr. Scholl's has an estimated audience of 1,586,886 people in United States. 71.3% are female, 28.7% are male, average age 48.3. Top regions: California, Texas, New York. Top brand affinities: Shoe insert, Walgreens, ESSEC Business School, Dollar General, CVS Pharmacy.

The average Dr. Scholl's fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shoe insert, Walgreens, ESSEC Business School, with strongest over-indexing on Shoe insert (16.75× the country average). Demographically, the Dr. Scholl's audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Dr. Scholl's fans

Demographic split for Dr. Scholl's audience in United States
MetricValue
Female71.3%
Male28.7%
Average age48.3
Estimated audience size1,586,886

Audience persona

The typical Dr. Scholl's fan in United States is more female, around 48.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Shoe insert.

Top regions in United States

Top regions ranked by reach for Dr. Scholl's in United States
RegionReachAffinity
California189,4781.09×
Texas151,2561.11×
New York112,5051.27×
Florida109,3001.02×
Illinois64,2411.22×
Pennsylvania63,7901.19×
Georgia53,1061.09×
Ohio50,6811.04×
North Carolina50,5561.06×
New Jersey50,0441.24×
Massachusetts41,9201.34×
Michigan41,4141×
Virginia41,3881.07×
Tennessee32,0651.01×
Arizona30,6970.95×
Indiana29,9481.03×
Washington29,4910.93×
Maryland28,3021.04×
Missouri28,2791.11×
South Carolina25,0291.05×
Colorado24,9061×
Wisconsin24,3241.02×
Alabama23,9471.08×
Louisiana22,8581.12×
Minnesota22,7841×
Kentucky19,8041×
Connecticut17,8751.12×
Oklahoma17,1180.97×
Oregon15,4070.85×
Nevada14,1240.92×
Iowa13,1801.01×
Utah12,8300.9×
Arkansas12,6240.97×
Kansas12,3330.99×
Mississippi11,8260.9×
Nebraska7,7060.97×
Idaho7,5190.94×
New Hampshire6,7251.08×
New Mexico6,2870.79×
West Virginia6,2130.84×
Rhode Island5,8641.16×
Maine5,6460.99×
Hawaii5,4470.8×
Washington, District of Columbia5,0621.06×
Delaware4,5781.05×
Montana3,3740.77×
South Dakota3,1480.86×
North Dakota2,6940.83×
Vermont2,5970.93×
Alaska2,1370.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dr. Scholl's audience
BrandAffinityCategory
Shoe insert16.75×Health
Walgreens2.64×Shopping
ESSEC Business School42.28×Business & Career
Dollar General2.32×Shopping
CVS Pharmacy2.83×Shopping
Macy's2.27×Shopping
Dollar Tree2.32×Shopping
God2.2×Politics & Society
Nordstrom rack2.67×Fashion & Accessoires
Shoe Carnival6.55×Fashion & Accessoires
Heart (novel)2.25×Literature
Aldi2.11×Shopping
Macy's1.87×Shopping
J. C. Penney2.7×Shopping
Medicine1.68×Business & Career
Birkenstock4.21×Fashion & Accessoires
Pinterest1.66×Internet & Social Media
QVC3.59×Movies & TV
Jesus2.06×Politics & Society
Symptom2.29×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dr. Scholl's audience
TraitClusterScore
Price SensitivityPREMIUM1.36
Career OrientationPOWER1.33
IndulgenceJOY1.25
Design AffinityPREMIUM1.24
Need for SecurityCONSERVATISM1.2
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Dr. Scholl's
CountryShare
United States53.0%
Italy5.1%
United Kingdom4.3%

See Dr. Scholl's audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Dr. Scholl's have in United States?

Dr. Scholl's has an estimated audience of 1,586,886 people in United States, concentrated in California and Texas.

What is the gender split and age of Dr. Scholl's fans?

71.3% of Dr. Scholl's fans are female, 28.7% are male, with an average age of 48.3 years.

Which brands do Dr. Scholl's fans like most?

Dr. Scholl's fans show strongest brand affinity for Shoe insert (16.75×), Walgreens (2.64×), and ESSEC Business School (42.28×) over the country average.

Where do Dr. Scholl's fans live in United States?

Dr. Scholl's fans in United States are most concentrated in California (reach 189,478), Texas (reach 151,256), and New York (reach 112,505). These three regions account for the largest share of the active audience.

What other brands do Dr. Scholl's fans also like?

Beyond Dr. Scholl's itself, the audience over-indexes on Walgreens (2.64×), ESSEC Business School (42.28×), Dollar General (2.32×), and CVS Pharmacy (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dr. Scholl's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.