Rascasse Audience Intelligence

Dr. Scholl's Target Market in United States

A data profile of the people who buy, follow and care about Dr. Scholl's in United States — modelled from more than twelve digital signal sources. Dr. Scholl's has an estimated audience of 1,572,662 people in United States.

#5among Medicine in United States#1774among Brand in United States#571in Health

The average Dr. Scholl's fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shoe insert, Walgreens, ESSEC Business School, with strongest over-indexing on Shoe insert (16.75× the country average).

Demographically, the Dr. Scholl's audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dr. Scholl's fan in United States is more female, around 48.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Shoe insert.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dr. Scholl's profile in United States.

Audience size
1.6M
in United States
Gender
71.3%♀
28.7% male
Age
48.3
average years
Country rank
#17133
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dr. Scholl's

71.3% are female, 28.7% are male, average age 48.3.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Dr. Scholl's audience in United States
MetricValue
Female71.3%
Male28.7%
Average age48.3
Estimated audience size1,572,662
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Dr. Scholl's audience in United States
Age bracketShare%
16-196%
20-299%
30-3915%
40-4926%
50+44%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Dr. Scholl's audience comes from United States.

Worldwide audience distribution share by country for Dr. Scholl's
CountryShare
United States52.3%
Italy5.2%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dr. Scholl's audience in United States is strongest.

Fig. 05

Top regions by affinity

Dr. Scholl's customers by region in United States
#RegionReachAffinity×
01Massachusetts~40K1.28×
02New York~100K1.20×
03Illinois~60K1.17×
04New Jersey~50K1.16×
05Rhode Island~6K1.15×
06Alabama~30K1.14×
07Pennsylvania~60K1.13×
08Connecticut~20K1.13×
09Louisiana~20K1.12×
10New Hampshire~7K1.09×
11California~200K1.07×
12Texas~100K1.07×
13Washington, District of Columbia~5K1.07×
14Nebraska~8K1.06×
15Missouri~30K1.05×
16Delaware~5K1.05×
17Georgia~50K1.04×
18Ohio~50K1.03×
19South Carolina~20K1.03×
20Tennessee~30K1.02×
21North Carolina~50K1.01×
22Maryland~30K1.01×
23Mississippi~10K1.01×
24Kansas~10K1.01×
25Maine~6K1.01×
26Virginia~40K1.00×
27Kentucky~20K1.00×
28Iowa~10K1.00×
29Arkansas~10K1.00×
30Florida~100K0.99×
31Wisconsin~20K0.99×
32Minnesota~20K0.98×
33Idaho~8K0.98×
34Vermont~3K0.98×
35Oklahoma~20K0.97×
36Michigan~40K0.96×
37Colorado~20K0.96×
38Indiana~30K0.95×
39North Dakota~3K0.95×
40Nevada~10K0.93×
41South Dakota~3K0.93×
42Arizona~30K0.92×
43West Virginia~7K0.91×
44Washington~30K0.89×
45Utah~10K0.89×
46Montana~4K0.87×
47New Mexico~7K0.86×
48Oregon~20K0.85×
49Hawaii~6K0.83×
50Alaska~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Dr. Scholl's, United States
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dr. Scholl's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dr. Scholl's audience
#·InterestCategoryAffinity×
01ESSEC Business SchoolBusiness & Career42.28×
02Shoe insertHealth16.75×
03Shoe CarnivalFashion & Accessoires6.55×
04BirkenstockFashion & Accessoires4.21×
05QVCMovies & TV3.59×
06CVS PharmacyShopping2.83×
07J. C. PenneyShopping2.70×
08Nordstrom rackFashion & Accessoires2.67×
09WalgreensShopping2.64×
10Dollar GeneralShopping2.32×
11Dollar TreeShopping2.32×
12SymptomHealth2.29×
13Macy'sShopping2.27×
14Heart (novel)Literature2.25×
15GodPolitics & Society2.20×
16AldiShopping2.11×
17JesusPolitics & Society2.06×
18Sam's ClubShopping1.98×
19MedicineBusiness & Career1.68×
20PinterestInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dr. Scholl's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dr. Scholl's audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.58×
Community OrientationOPEN1.56×
CreativityOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dr. Scholl's audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.94×
Risk AppetiteTHRILL1.00×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dr. Scholl's's target market in United States?

Dr. Scholl's's target market in United States covers an estimated 1,572,662 people, concentrated in California and Texas.

02

What is the gender split and age of Dr. Scholl's customers?

71.3% of the Dr. Scholl's audience are female, 28.7% are male, with an average age of 48.3 years.

03

Which brands do Dr. Scholl's fans like most?

Dr. Scholl's fans show strongest brand affinity for Shoe insert (16.75×), Walgreens (2.64×), and ESSEC Business School (42.28×) over the country average.

04

Where do Dr. Scholl's fans live in United States?

Dr. Scholl's fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dr. Scholl's fans also like?

Beyond Dr. Scholl's itself, the audience over-indexes on Walgreens (2.64×), ESSEC Business School (42.28×), CVS Pharmacy (2.83×), and Dollar General (2.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dr. Scholl's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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