Pfizer Audience in United States

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Pfizer has an estimated audience of 5,410,565 people in United States. 59.9% are female, 40.1% are male, average age 47.5. Top regions: New York, California, Texas. Top brand affinities: Google News, LabCorp, Walgreens, Listerine, Dollar General.

The average Pfizer fan in United States is 47.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google News, LabCorp, Walgreens, with strongest over-indexing on Google News (3.99× the country average). Demographically, the Pfizer audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand · Subtype: Medicine

Demographics of Pfizer fans

Demographic split for Pfizer audience in United States
MetricValue
Female59.9%
Male40.1%
Average age47.5
Estimated audience size5,410,565

Audience persona

The typical Pfizer fan in United States is more female, around 47.5 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Pfizer in United States
RegionReachAffinity
New York684,7822.26×
California636,3491.07×
Texas370,0830.8×
Florida342,3420.93×
Massachusetts333,6753.13×
New Jersey316,9672.3×
North Carolina275,4261.69×
Pennsylvania271,8171.49×
Michigan215,7511.52×
Illinois207,2341.15×
Georgia155,7120.93×
Virginia130,8710.99×
Ohio130,7560.78×
Washington126,1191.16×
Connecticut116,7152.15×
Maryland104,4611.12×
Missouri104,1251.19×
Tennessee90,6110.83×
Indiana82,9030.84×
Arizona81,5990.74×
Wisconsin74,8330.92×
South Carolina67,8040.83×
Colorado67,4850.79×
Kansas58,5351.37×
Minnesota57,3090.74×
Alabama45,3540.6×
Kentucky44,2410.65×
Louisiana43,2870.62×
Oregon42,0790.68×
Oklahoma39,5930.66×
Iowa36,9640.83×
New Hampshire34,1561.6×
Nevada33,8370.65×
Utah30,3800.63×
Mississippi28,2490.63×
Arkansas28,0130.63×
Washington, District of Columbia25,1011.54×
Rhode Island23,3511.36×
Nebraska20,4370.75×
Idaho15,3640.57×
Hawaii15,2950.66×
Maine14,6790.76×
West Virginia14,5810.58×
New Mexico14,2160.52×
Delaware13,9520.93×
Montana8,4970.57×
Vermont7,0580.74×
South Dakota6,9420.56×
North Dakota6,2520.56×
Alaska5,6430.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pfizer audience
BrandAffinityCategory
Google News3.99×News
LabCorp3.72×Health
Walgreens2.11×Shopping
Listerine12.83×Beauty & Wellness
Dollar General1.97×Shopping
Rheumatoid Arthritis awareness5.35×Health
Wells Fargo1.86×Business & Career
Medicare (United States)3.34×Health
Environmental technology5.75×Home & Garden
Capital One1.8×Business & Career
Breaking news1.63×Movies & TV
Lowe's1.59×Shopping
Savannah Guthrie2.65×Movies & TV
Local news1.78×News
Probiotic3.58×Health
Charles Schwab Corporation2.7×Business & Career
Symptom1.9×Health
The UPS Store1.83×Shopping
CVS Pharmacy1.91×Shopping
Chase1.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pfizer audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Family OrientationCONSERVATISM1.38
Need for SecurityCONSERVATISM1.27
Price SensitivityPREMIUM1.24
Career OrientationPOWER1.19
Community OrientationOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Pfizer
CountryShare
United States35.6%
Brazil7.8%
Italy4.1%

See Pfizer audiences in other countries

More Medicine audiences in United States

Frequently asked questions

How many fans does Pfizer have in United States?

Pfizer has an estimated audience of 5,410,565 people in United States, concentrated in New York and California.

What is the gender split and age of Pfizer fans?

59.9% of Pfizer fans are female, 40.1% are male, with an average age of 47.5 years.

Which brands do Pfizer fans like most?

Pfizer fans show strongest brand affinity for Google News (3.99×), LabCorp (3.72×), and Walgreens (2.11×) over the country average.

Where do Pfizer fans live in United States?

Pfizer fans in United States are most concentrated in New York (reach 684,782), California (reach 636,349), and Texas (reach 370,083). These three regions account for the largest share of the active audience.

What other brands do Pfizer fans also like?

Beyond Pfizer itself, the audience over-indexes on LabCorp (3.72×), Walgreens (2.11×), Listerine (12.83×), and Dollar General (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pfizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.