Rascasse Audience Intelligence

Pfizer Target Market in United States

A data profile of the people who buy, follow and care about Pfizer in United States — modelled from more than twelve digital signal sources. Pfizer has an estimated audience of 5,385,698 people in United States.

#1among Medicine in United States#640among Brand in United States#257in Health

The average Pfizer fan in United States is 47.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Massachusetts.

Top brand affinities include Google News, LabCorp, Lindsey Graham, with strongest over-indexing on Google News (3.99× the country average).

Demographically, the Pfizer audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pfizer fan in United States is more female, around 47.5 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Category: Health · Type: Brand · Subtype: Medicine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pfizer profile in United States.

Audience size
5.4M
in United States
Gender
59.9%♀
40.1% male
Age
47.5
average years
Country rank
#6252
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pfizer

59.9% are female, 40.1% are male, average age 47.5.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Pfizer audience in United States
MetricValue
Female59.9%
Male40.1%
Average age47.5
Estimated audience size5,385,698
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Pfizer audience in United States
Age bracketShare%
16-197%
20-2911%
30-3916%
40-4923%
50+43%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Pfizer audience comes from United States.

Worldwide audience distribution share by country for Pfizer
CountryShare
United States35.4%
Brazil7.8%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pfizer audience in United States is strongest.

Fig. 05

Top regions by affinity

Pfizer customers by region in United States
#RegionReachAffinity×
01Massachusetts~400K3.61×
02New Jersey~300K2.34×
03New York~700K2.21×
04Connecticut~100K1.99×
05New Hampshire~40K1.72×
06Pennsylvania~300K1.49×
07North Carolina~200K1.46×
08Washington, District of Columbia~20K1.40×
09Missouri~100K1.38×
10Kansas~60K1.36×
11Michigan~200K1.31×
12Louisiana~90K1.28×
13Rhode Island~20K1.26×
14California~700K1.14×
15Illinois~200K1.09×
16Maryland~100K1.05×
17Washington~100K1.03×
18Delaware~10K0.95×
19Florida~300K0.91×
20Virginia~100K0.91×
21Wisconsin~70K0.88×
22Georgia~100K0.87×
23Tennessee~90K0.87×
24Indiana~80K0.83×
25South Dakota~10K0.81×
26Vermont~8K0.79×
27South Carolina~60K0.78×
28Nebraska~20K0.78×
29Iowa~30K0.77×
30Maine~10K0.76×
31Ohio~100K0.75×
32Colorado~60K0.73×
33Texas~300K0.71×
34Arizona~80K0.70×
35Kentucky~50K0.70×
36Mississippi~30K0.70×
37Montana~10K0.69×
38North Dakota~8K0.69×
39Minnesota~50K0.68×
40Idaho~20K0.68×
41West Virginia~20K0.67×
42Oregon~40K0.66×
43Oklahoma~40K0.66×
44Arkansas~30K0.66×
45Hawaii~20K0.66×
46Alabama~50K0.64×
47Nevada~30K0.64×
48Alaska~7K0.64×
49Utah~30K0.62×
50New Mexico~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Pfizer, United States
0.58×1.00×3.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pfizer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pfizer audience
#·InterestCategoryAffinity×
01ListerineBeauty & Wellness12.83×
02Environmental technologyHome & Garden5.75×
03Rheumatoid Arthritis awarenessHealth5.35×
04Love's Travel Stops & Country StoresShopping4.12×
05Google NewsNews3.99×
06LabCorpHealth3.72×
07ProbioticHealth3.58×
08Medicare (United States)Health3.34×
09Charles Schwab CorporationBusiness & Career2.70×
10Savannah GuthrieMovies & TV2.65×
11Nancy MacePolitics & Society2.45×
12Lindsey GrahamPolitics & Society2.11×
13WalgreensShopping2.11×
14Dollar GeneralShopping1.97×
15SymptomHealth1.90×
16Wells FargoBusiness & Career1.86×
17Capital OneBusiness & Career1.80×
18Local newsNews1.78×
19Sam's ClubShopping1.70×
20Breaking newsMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pfizer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pfizer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.74×
Family OrientationCONSERVATISM1.44×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pfizer audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
Early Adopter MentalityPOWER0.59×
SustainabilityBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pfizer's target market in United States?

Pfizer's target market in United States covers an estimated 5,385,698 people, concentrated in California and New York.

02

What is the gender split and age of Pfizer customers?

59.9% of the Pfizer audience are female, 40.1% are male, with an average age of 47.5 years.

03

Which brands do Pfizer fans like most?

Pfizer fans show strongest brand affinity for Google News (3.99×), LabCorp (3.72×), and Lindsey Graham (2.11×) over the country average.

04

Where do Pfizer fans live in United States?

Pfizer fans in United States are most concentrated in California (reach ~700K), New York (reach ~700K), and Massachusetts (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Pfizer fans also like?

Beyond Pfizer itself, the audience over-indexes on LabCorp (3.72×), Lindsey Graham (2.11×), Walgreens (2.11×), and Listerine (12.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Medicine audiences in United States

See Pfizer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pfizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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