Rascasse Audience Intelligence

Shoe insert Audience in United States

A data profile of the people who buy, follow and care about Shoe insert in United States — modelled from more than twelve digital signal sources. Shoe insert has an estimated audience of 5,144,369 people in United States.

#3713among Topic in United States#270in Health

The average Shoe insert fan in United States is 48.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dr. Scholl's, Shoes, Medicine, with strongest over-indexing on Dr. Scholl's (17.1× the country average).

Demographically, the Shoe insert audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoe insert fan in United States is more female, around 48.2 years old, with strong Creativity tendencies and a notable affinity for Dr. Scholl's.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoe insert profile in United States.

Audience size
5.1M
in United States
Gender
72.9%♀
27.1% male
Age
48.2
average years
Country rank
#6510
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shoe insert fans

72.9% are female, 27.1% are male, average age 48.2.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Shoe insert audience in United States
MetricValue
Female72.9%
Male27.1%
Average age48.2
Estimated audience size5,144,369
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Shoe insert audience in United States
Age bracketShare%
16-196%
20-299%
30-3915%
40-4926%
50+43%
Fig. 04

Worldwide distribution

42.3%

of the worldwide Shoe insert audience comes from United States.

Worldwide audience distribution share by country for Shoe insert
CountryShare
United States42.3%
United Kingdom10.3%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoe insert audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoe insert fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K1.96×
02Virginia~200K1.47×
03Michigan~200K1.19×
04Wisconsin~90K1.15×
05Minnesota~80K1.15×
06Indiana~100K1.10×
07Iowa~50K1.10×
08Missouri~90K1.07×
09Ohio~200K1.06×
10Kentucky~70K1.05×
11Oregon~60K1.05×
12Kansas~40K1.05×
13Nebraska~30K1.05×
14Illinois~200K1.04×
15Utah~50K1.03×
16New Mexico~30K1.03×
17New Hampshire~20K1.03×
18Massachusetts~100K1.02×
19Connecticut~50K1.02×
20South Carolina~80K1.00×
21Oklahoma~60K1.00×
22North Dakota~10K1.00×
23North Carolina~200K0.99×
24Tennessee~100K0.99×
25Colorado~80K0.99×
26Louisiana~60K0.98×
27Idaho~30K0.98×
28Maine~20K0.98×
29Alabama~70K0.97×
30South Dakota~10K0.97×
31Vermont~9K0.97×
32Pennsylvania~200K0.96×
33Arizona~100K0.96×
34Montana~10K0.95×
35California~500K0.94×
36Washington~100K0.94×
37Arkansas~40K0.94×
38Hawaii~20K0.94×
39Delaware~10K0.94×
40Alaska~10K0.93×
41Nevada~50K0.92×
42Georgia~100K0.91×
43West Virginia~20K0.91×
44Washington, District of Columbia~10K0.91×
45Maryland~80K0.89×
46Mississippi~40K0.88×
47Florida~300K0.85×
48Texas~400K0.84×
49New Jersey~100K0.82×
50New York~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Shoe insert, United States
0.79×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoe insert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoe insert audience
#·InterestCategoryAffinity×
01Dr. Scholl'sHealth17.10×
02The Thing (1982 film)Movies & TV5.61×
03Flip-flopsFashion & Accessoires5.04×
04BirkenstockFashion & Accessoires4.02×
05SymptomHealth1.92×
06MSNNews1.86×
07NutrientFood & Beverages1.86×
08Hobby LobbyHome & Garden1.74×
09FootwearFashion & Accessoires1.70×
10MammalPets & Animals1.64×
11Google MapsInternet & Social Media1.64×
12MedicineBusiness & Career1.63×
13SkinBeauty & Wellness1.61×
14PinterestInternet & Social Media1.57×
15Quality of lifeHealth1.56×
16Sales promotionShopping1.52×
17HistoryLiterature1.52×
18HolidayTravel & Leisure1.52×
19NBCMovies & TV1.51×
20ShoesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoe insert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoe insert audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.42×
Community OrientationOPEN1.42×
Sports ActivityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoe insert audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.94×
SustainabilityBALANCE0.98×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shoe insert have in United States?

Shoe insert has an estimated audience of 5,144,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shoe insert fans?

72.9% of Shoe insert fans are female, 27.1% are male, with an average age of 48.2 years.

03

Which brands do Shoe insert fans like most?

Shoe insert fans show strongest brand affinity for Dr. Scholl's (17.1×), Shoes (1.5×), and Medicine (1.63×) over the country average.

04

Where do Shoe insert fans live in United States?

Shoe insert fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Shoe insert fans also like?

Beyond Shoe insert itself, the audience over-indexes on Shoes (1.5×), Medicine (1.63×), Footwear (1.7×), and Birkenstock (4.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Shoe insert audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoe insert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →