Shoe insert Audience in United States

Shoe insert logo

Shoe insert has an estimated audience of 5,144,369 people in United States. 72.9% are female, 27.1% are male, average age 48.2. Top regions: California, Texas, Florida. Top brand affinities: Dr. Scholl's, Shoes, Medicine, Footwear, Birkenstock.

The average Shoe insert fan in United States is 48.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dr. Scholl's, Shoes, Medicine, with strongest over-indexing on Dr. Scholl's (17.1× the country average). Demographically, the Shoe insert audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Shoe insert fans

Demographic split for Shoe insert audience in United States
MetricValue
Female72.9%
Male27.1%
Average age48.2
Estimated audience size5,144,369

Audience persona

The typical Shoe insert fan in United States is more female, around 48.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Dr. Scholl's.

Top regions in United States

Top regions ranked by reach for Shoe insert in United States
RegionReachAffinity
California569,4521.01×
Texas379,9310.86×
Florida298,2060.86×
New York237,5690.83×
Virginia191,3251.53×
Illinois190,5221.11×
Ohio174,9671.1×
Pennsylvania174,1101.01×
Michigan162,6781.21×
North Carolina156,1061.01×
Georgia148,6080.94×
Tennessee109,0731.06×
Indiana108,8911.16×
Massachusetts107,4751.06×
New Jersey103,4450.79×
Arizona103,0450.98×
Washington100,3880.97×
Missouri92,1181.11×
Wisconsin90,7961.17×
Minnesota85,1681.16×
Colorado83,2861.03×
South Carolina77,8851.01×
Maryland77,7170.88×
Alabama70,7810.98×
Kentucky67,0061.04×
Oregon63,9831.09×
Louisiana61,1950.92×
Oklahoma57,7241.01×
Connecticut55,0651.07×
Iowa48,8371.15×
Rhode Island46,9982.87×
Utah44,6090.97×
Nevada44,5570.9×
Kansas42,8691.06×
Arkansas36,0210.85×
Mississippi32,7100.77×
Nebraska26,3261.02×
New Mexico24,8340.96×
Idaho23,3780.91×
New Hampshire19,9320.98×
Hawaii19,6030.89×
Maine16,5510.9×
West Virginia16,3140.68×
Washington, District of Columbia12,8790.83×
Delaware11,8250.83×
Montana11,2560.79×
South Dakota10,6270.89×
North Dakota8,7010.82×
Vermont7,2640.8×
Alaska6,1750.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoe insert audience
BrandAffinityCategory
Dr. Scholl's17.1×Health
Shoes1.5×Fashion & Accessoires
Medicine1.63×Business & Career
Footwear1.7×Fashion & Accessoires
Birkenstock4.02×Fashion & Accessoires
MSN1.86×News
Pinterest1.57×Internet & Social Media
Nutrient1.86×Food & Beverages
NBC1.51×Movies & TV
Hobby Lobby1.74×Home & Garden
Sales promotion1.52×Shopping
History1.52×Literature
Mammal1.64×Pets & Animals
Skin1.61×Beauty & Wellness
Quality of life1.56×Health
Google Maps1.64×Internet & Social Media
Flip-flops5.04×Fashion & Accessoires
Symptom1.92×Health
Holiday1.52×Travel & Leisure
Macy's1.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoe insert audience
TraitClusterScore
Price SensitivityPREMIUM1.32
CreativityOPEN1.3
Healthy LifestyleBALANCE1.13
Family OrientationCONSERVATISM1.11
Design AffinityPREMIUM1.11
Quality AwarenessPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Shoe insert
CountryShare
United States42.3%
United Kingdom10.3%
Australia7.3%

See Shoe insert audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Shoe insert have in United States?

Shoe insert has an estimated audience of 5,144,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Shoe insert fans?

72.9% of Shoe insert fans are female, 27.1% are male, with an average age of 48.2 years.

Which brands do Shoe insert fans like most?

Shoe insert fans show strongest brand affinity for Dr. Scholl's (17.1×), Shoes (1.5×), and Medicine (1.63×) over the country average.

Where do Shoe insert fans live in United States?

Shoe insert fans in United States are most concentrated in California (reach 569,452), Texas (reach 379,931), and Florida (reach 298,206). These three regions account for the largest share of the active audience.

What other brands do Shoe insert fans also like?

Beyond Shoe insert itself, the audience over-indexes on Shoes (1.5×), Medicine (1.63×), Footwear (1.7×), and Birkenstock (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoe insert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.