The Thing (1982 film) Audience in United States

The Thing (1982 film) has an estimated audience of 2,831,642 people in United States. 41.8% are female, 58.2% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, The Strangers (2008 film), Planet of the Apes, Waterworld, 10 Cloverfield Lane.

The average The Thing (1982 film) fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, The Strangers (2008 film), Planet of the Apes, with strongest over-indexing on Beetlejuice (33.13× the country average). Demographically, the The Thing (1982 film) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Thing (1982 film) fans

Demographic split for The Thing (1982 film) audience in United States
MetricValue
Female41.8%
Male58.2%
Average age38.1
Estimated audience size2,831,642

Audience persona

The typical The Thing (1982 film) fan in United States is more male, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for The Thing (1982 film) in United States
RegionReachAffinity
California349,1261.12×
Texas255,9551.05×
Florida174,5940.91×
New York147,3520.93×
Illinois101,0771.07×
Pennsylvania98,4101.03×
Ohio91,0241.04×
North Carolina80,1790.94×
Georgia77,9030.89×
Michigan75,2741.02×
Arizona74,1811.28×
Washington72,9561.28×
Virginia66,3240.96×
New Jersey61,0110.85×
Massachusetts56,7051.02×
Tennessee56,2390.99×
Indiana54,4031.05×
Colorado51,2441.15×
Missouri49,0331.07×
Wisconsin44,0731.03×
Oregon43,9161.35×
Maryland43,8810.9×
Minnesota40,1380.99×
Kentucky39,7331.12×
South Carolina35,3620.83×
Oklahoma35,3001.12×
Alabama34,0970.86×
Utah32,4321.28×
Louisiana31,4030.86×
Nevada26,7550.98×
Connecticut25,2150.89×
Kansas21,9900.99×
Iowa21,9860.94×
Arkansas21,9170.94×
Idaho16,6441.17×
Mississippi16,5770.71×
New Mexico16,2071.14×
Nebraska13,9370.98×
West Virginia12,3790.94×
Maine11,3871.12×
New Hampshire11,0770.99×
Montana8,8701.13×
Rhode Island8,8110.98×
Hawaii8,3980.69×
Alaska8,0981.34×
Washington, District of Columbia6,5440.77×
Delaware6,0770.78×
South Dakota5,3750.82×
North Dakota5,0990.88×
Vermont4,6370.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Thing (1982 film) audience
BrandAffinityCategory
Beetlejuice33.13×Movies & TV
The Strangers (2008 film)121.72×Movies & TV
Planet of the Apes148.79×Movies & TV
Waterworld87.51×Movies & TV
10 Cloverfield Lane116.4×Movies & TV
Drake Bell99.7×Movies & TV
Bates Motel (TV series)85.11×Movies & TV
Armageddon (1998 film)56.14×Movies & TV
Suspiria91.55×Movies & TV
Panic Room113.21×Movies & TV
Donnie Darko33.55×Movies & TV
Twin Peaks14.66×Movies & TV
Avatar (2009 film)33.44×Movies & TV
Bruce Willis11.83×Movies & TV
Jamie Lee Curtis15.09×Movies & TV
Christina Ricci19.23×Movies & TV
Creepypasta31.79×Literature
Obsessed (2009 film)20×Movies & TV
William Shatner18.26×Movies & TV
28 Days Later15.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Thing (1982 film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.88
MindfulnessBALANCE1.68
ExtroversionTHRILL1.53
Community OrientationOPEN1.47
TraditionCONSERVATISM1.41
Risk AppetiteTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for The Thing (1982 film)
CountryShare
United States33.9%
Canada6.3%
United Kingdom6.3%

See The Thing (1982 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Thing (1982 film) have in United States?

The Thing (1982 film) has an estimated audience of 2,831,642 people in United States, concentrated in California and Texas.

What is the gender split and age of The Thing (1982 film) fans?

41.8% of The Thing (1982 film) fans are female, 58.2% are male, with an average age of 38.1 years.

Which brands do The Thing (1982 film) fans like most?

The Thing (1982 film) fans show strongest brand affinity for Beetlejuice (33.13×), The Strangers (2008 film) (121.72×), and Planet of the Apes (148.79×) over the country average.

Where do The Thing (1982 film) fans live in United States?

The Thing (1982 film) fans in United States are most concentrated in California (reach 349,126), Texas (reach 255,955), and Florida (reach 174,594). These three regions account for the largest share of the active audience.

What other brands do The Thing (1982 film) fans also like?

Beyond The Thing (1982 film) itself, the audience over-indexes on The Strangers (2008 film) (121.72×), Planet of the Apes (148.79×), Waterworld (87.51×), and 10 Cloverfield Lane (116.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Thing (1982 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.