Rascasse Audience Intelligence

The Thing (1982 film) Audience in United States

A data profile of the people who buy, follow and care about The Thing (1982 film) in United States — modelled from more than twelve digital signal sources. The Thing (1982 film) has an estimated audience of 5,046,043 people in United States.

#200among Movie / TV Show / Series in United States#665in Movies & TV

The average The Thing (1982 film) fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Waterworld, Bates Motel (TV series), with strongest over-indexing on The Strangers (2008 film) (117.29× the country average).

Demographically, the The Thing (1982 film) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Thing (1982 film) fan in United States is more male, around 38.1 years old, with strong Community Orientation tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Thing (1982 film) profile in United States.

Audience size
5M
in United States
Gender
41.8%♀
58.2% male
Age
38.1
average years
Country rank
#6660
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Thing (1982 film) viewers

41.8% are female, 58.2% are male, average age 38.1.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for The Thing (1982 film) audience in United States
MetricValue
Female41.8%
Male58.2%
Average age38.1
Estimated audience size5,046,043
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the The Thing (1982 film) audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3924%
40-4918%
50+16%
Fig. 04

Worldwide distribution

41.9%

of the worldwide The Thing (1982 film) audience comes from United States.

Worldwide audience distribution share by country for The Thing (1982 film)
CountryShare
United States41.9%
United Kingdom7.6%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Thing (1982 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Thing (1982 film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.39×
02Oregon~40K1.32×
03Utah~30K1.31×
04Arizona~70K1.24×
05Washington~70K1.23×
06New Mexico~20K1.18×
07Idaho~20K1.17×
08Oklahoma~40K1.13×
09Montana~9K1.13×
10Kentucky~40K1.12×
11Maine~10K1.11×
12Colorado~50K1.10×
13California~300K1.08×
14Missouri~50K1.06×
15Indiana~50K1.04×
16Texas~200K1.02×
17Illinois~100K1.02×
18Ohio~90K1.02×
19New Hampshire~10K1.02×
20Wisconsin~40K1.01×
21Pennsylvania~100K1.00×
22Arkansas~20K1.00×
23Nebraska~10K1.00×
24West Virginia~10K1.00×
25Rhode Island~9K1.00×
26Michigan~70K0.99×
27Nevada~30K0.99×
28Kansas~20K0.99×
29Massachusetts~50K0.98×
30Vermont~5K0.98×
31Tennessee~60K0.97×
32Minnesota~40K0.97×
33Iowa~20K0.96×
34North Dakota~5K0.94×
35Virginia~60K0.93×
36New York~100K0.92×
37North Carolina~80K0.92×
38Maryland~40K0.89×
39Connecticut~30K0.89×
40Florida~200K0.88×
41Georgia~80K0.88×
42Alabama~30K0.88×
43Louisiana~30K0.88×
44South Dakota~6K0.87×
45New Jersey~60K0.83×
46Delaware~6K0.83×
47South Carolina~30K0.82×
48Washington, District of Columbia~7K0.77×
49Mississippi~20K0.76×
50Hawaii~9K0.73×
Fig. 06

Affinity by region

Affinity by region — The Thing (1982 film), United States
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Thing (1982 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Thing (1982 film) audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV120.26×
02The Strangers (2008 film)Movies & TV117.29×
03SuspiriaMovies & TV107.12×
0410 Cloverfield LaneMovies & TV105.87×
05Bates Motel (TV series)Movies & TV100.06×
06WaterworldMovies & TV89.27×
07Drake BellMovies & TV81.17×
08Crimson PeakMovies & TV53.39×
09Armageddon (1998 film)Movies & TV46.15×
10Alien (franchise)Movies & TV38.79×
11Mars Attacks!Movies & TV37.69×
12Planet of the ApesMovies & TV37.06×
13CloverfieldMovies & TV33.79×
14CreepypastaLiterature32.96×
15The X-FilesMovies & TV27.84×
16International educationBusiness & Career26.26×
17Obsessed (2009 film)Movies & TV20.00×
18Anna FarisMovies & TV20.00×
19Olivia MunnMovies & TV20.00×
20BeetlejuiceMovies & TV7.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Thing (1982 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Thing (1982 film) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
MindfulnessBALANCE1.79×
TraditionCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Thing (1982 film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.75×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Thing (1982 film) have in United States?

The Thing (1982 film) has an estimated audience of 5,046,043 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Thing (1982 film) viewers?

41.8% of The Thing (1982 film) fans are female, 58.2% are male, with an average age of 38.1 years.

03

Which brands do The Thing (1982 film) fans like most?

The Thing (1982 film) fans show strongest brand affinity for The Strangers (2008 film) (117.29×), Waterworld (89.27×), and Bates Motel (TV series) (100.06×) over the country average.

04

Where do The Thing (1982 film) fans live in United States?

The Thing (1982 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Thing (1982 film) fans also like?

Beyond The Thing (1982 film) itself, the audience over-indexes on Waterworld (89.27×), Bates Motel (TV series) (100.06×), 10 Cloverfield Lane (105.87×), and Suspiria (107.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Thing (1982 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Thing (1982 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →