A data profile of the people who buy, follow and care about Word Connect in United Kingdom — modelled from more than twelve digital signal sources. Word Connect has an estimated audience of 180,654 people in United Kingdom.
The average Word Connect fan in United Kingdom is 36.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Breaking news, EBay, Cooking, with strongest over-indexing on Breaking news (2.87× the country average).
Demographically, the Word Connect audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Word Connect fan in United Kingdom is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Breaking news.
The key figures that characterise the Word Connect profile in United Kingdom.
56.4% are female, 43.6% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 36.8 |
| Estimated audience size | 180,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Word Connect audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 49.5% |
| India | 10.2% |
| United Kingdom | 9.5% |
Where the Word Connect audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~20K | 1.16× | |
| 02 | Northern Ireland | ~6K | 1.01× | |
| 03 | England | ~100K | 0.99× | |
| 04 | Wales | ~9K | 0.88× |
The strongest cross-interests of the Word Connect audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 2.87× | ||
| 02 | EBay | Shopping | 2.37× | ||
| 03 | Pets at Home | Pets & Animals | 2.36× | ||
| 04 | Life insurance | Business & Career | 2.30× | ||
| 05 | Energy | Home & Garden | 2.07× | ||
| 06 | Indeed.com | Business & Career | 2.00× | ||
| 07 | Cloud computing | Technology & Electronics | 1.93× | ||
| 08 | River Island | Fashion & Accessoires | 1.92× | ||
| 09 | Comedy movies | Movies & TV | 1.83× | ||
| 10 | Rock music | Music & Radio | 1.78× | ||
| 11 | Pop music | Music & Radio | 1.78× | ||
| 12 | Fast food | Food & Beverages | 1.78× | ||
| 13 | Documentary movies | Movies & TV | 1.77× | ||
| 14 | Debenhams | Fashion & Accessoires | 1.76× | ||
| 15 | Cooking | Food & Beverages | 1.71× | ||
| 16 | Hip hop music | Music & Radio | 1.67× | ||
| 17 | Coupons | Shopping | 1.67× | ||
| 18 | Home Appliances | Home & Garden | 1.56× | ||
| 19 | Coffee | Food & Beverages | 1.51× | ||
| 20 | Drama movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.27× | |
| Urban Lifestyle | OPEN | 1.21× | |
| Individualism | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.81× | |
| Tradition | CONSERVATISM | 0.87× |
Word Connect has an estimated audience of 180,654 people in United Kingdom, concentrated in England and Scotland.
56.4% of Word Connect fans are female, 43.6% are male, with an average age of 36.8 years.
Word Connect fans show strongest brand affinity for Breaking news (2.87×), EBay (2.37×), and Cooking (1.71×) over the country average.
Word Connect fans in United Kingdom are most concentrated in England (reach ~100K), Scotland (reach ~20K), and Wales (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Word Connect itself, the audience over-indexes on EBay (2.37×), Cooking (1.71×), Comedy movies (1.83×), and Energy (2.07×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Word Connect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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