A data profile of the people who buy, follow and care about Pets at Home in United Kingdom — modelled from more than twelve digital signal sources. Pets at Home has an estimated audience of 5,042,546 people in United Kingdom.
The average Pets at Home fan in United Kingdom is 42.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Costco, American Student Dental Association, Chihuahua (dog), with strongest over-indexing on Costco (2.91× the country average).
Demographically, the Pets at Home audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pets at Home fan in United Kingdom is more female, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Costco.
The key figures that characterise the Pets at Home profile in United Kingdom.
70.0% are female, 30.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 42.0 |
| Estimated audience size | 5,042,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Pets at Home audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 94.4% |
| Chile | 1.9% |
| Egypt | 0.8% |
Where the Pets at Home audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.31× | |
| 02 | Yorkshire and the Humber | ~500K | 1.25× | |
| 03 | Wales | ~400K | 1.20× | |
| 04 | East of England | ~500K | 1.17× | |
| 05 | North East | ~200K | 1.11× | |
| 06 | Scotland | ~500K | 1.04× | |
| 07 | England | ~4M | 0.93× | |
| 08 | East Midlands | ~300K | 0.91× | |
| 09 | South East | ~600K | 0.89× | |
| 10 | South West | ~400K | 0.86× | |
| 11 | Northern Ireland | ~100K | 0.82× | |
| 12 | North West | ~300K | 0.52× |
The strongest cross-interests of the Pets at Home audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 5.42× | ||
| 02 | Moda Feminina | Fashion & Accessoires | 4.47× | ||
| 03 | Chihuahua (dog) | Pets & Animals | 3.36× | ||
| 04 | Dachshund | Pets & Animals | 3.14× | ||
| 05 | Twitch | Games | 3.11× | ||
| 06 | Maltese (dog) | Pets & Animals | 2.99× | ||
| 07 | Rottweiler | Pets & Animals | 2.93× | ||
| 08 | Costco | Shopping | 2.91× | ||
| 09 | Dog collar | Pets & Animals | 2.72× | ||
| 10 | French Bulldog | Pets & Animals | 2.70× | ||
| 11 | Dog lovers | Pets & Animals | 2.67× | ||
| 12 | Health And Beauty | Beauty & Wellness | 2.59× | ||
| 13 | Golden Retriever | Pets & Animals | 2.41× | ||
| 14 | Kitten | Pets & Animals | 2.39× | ||
| 15 | Dog harness | Pets & Animals | 2.20× | ||
| 16 | Home Design | Home & Garden | 2.04× | ||
| 17 | KPop Demon Hunters | Movies & TV | 1.93× | ||
| 18 | Dog walking | Pets & Animals | 1.89× | ||
| 19 | New Look | Fashion & Accessoires | 1.77× | ||
| 20 | American Student Dental Association | Business & Career | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.42× | |
| DIY Mentality | THRILL | 1.18× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.48× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Spirituality | BALANCE | 0.59× |
Pets at Home's target market in United Kingdom covers an estimated 5,042,546 people, concentrated in England and South East.
70.0% of the Pets at Home audience are female, 30.0% are male, with an average age of 42.0 years.
Pets at Home fans show strongest brand affinity for Costco (2.91×), American Student Dental Association (1.73×), and Chihuahua (dog) (3.36×) over the country average.
Pets at Home fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pets at Home itself, the audience over-indexes on American Student Dental Association (1.73×), Chihuahua (dog) (3.36×), Dachshund (3.14×), and Bad Bunny (5.42×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pets at Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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