A data profile of the people who buy, follow and care about Rottweiler in United Kingdom — modelled from more than twelve digital signal sources. Rottweiler has an estimated audience of 4,108,587 people in United Kingdom.
The average Rottweiler fan in United Kingdom is 43.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Doberman Pinscher, Boxer (dog), Australian Shepherd, with strongest over-indexing on Doberman Pinscher (5.8× the country average).
Demographically, the Rottweiler audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rottweiler fan in United Kingdom is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Doberman Pinscher.
The key figures that characterise the Rottweiler profile in United Kingdom.
69.2% are female, 30.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.0 |
| Estimated audience size | 4,108,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Rottweiler audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.5% |
| Japan | 14.5% |
| Germany | 6.6% |
Where the Rottweiler audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.47× | |
| 02 | Yorkshire and the Humber | ~500K | 1.37× | |
| 03 | North East | ~200K | 1.16× | |
| 04 | East of England | ~400K | 1.11× | |
| 05 | Wales | ~300K | 1.09× | |
| 06 | England | ~3M | 1.05× | |
| 07 | Northern Ireland | ~100K | 0.95× | |
| 08 | Scotland | ~300K | 0.92× | |
| 09 | South East | ~500K | 0.86× | |
| 10 | South West | ~300K | 0.81× | |
| 11 | East Midlands | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.45× |
The strongest cross-interests of the Rottweiler audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alaskan Malamute | Pets & Animals | 6.11× | ||
| 02 | Australian Shepherd | Pets & Animals | 6.01× | ||
| 03 | Doberman Pinscher | Pets & Animals | 5.80× | ||
| 04 | Boston Terrier | Pets & Animals | 5.61× | ||
| 05 | Miniature Schnauzer | Pets & Animals | 5.54× | ||
| 06 | Welsh Corgi | Pets & Animals | 5.37× | ||
| 07 | Labrador | Pets & Animals | 5.34× | ||
| 08 | Great Dane | Pets & Animals | 5.14× | ||
| 09 | Boxer (dog) | Pets & Animals | 5.08× | ||
| 10 | Siberian Husky | Pets & Animals | 4.57× | ||
| 11 | Staffordshire Bull Terrier | Pets & Animals | 4.52× | ||
| 12 | American Pit Bull Terrier | Pets & Animals | 4.51× | ||
| 13 | Border Collie | Pets & Animals | 4.30× | ||
| 14 | Maltese (dog) | Pets & Animals | 4.01× | ||
| 15 | Shih Tzu | Pets & Animals | 4.00× | ||
| 16 | Beagle | Pets & Animals | 3.98× | ||
| 17 | Pomeranian (dog) | Pets & Animals | 3.78× | ||
| 18 | Dachshund | Pets & Animals | 3.50× | ||
| 19 | Dog lovers | Pets & Animals | 3.46× | ||
| 20 | Pets | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.16× | |
| Mindfulness | BALANCE | 1.37× | |
| Design Affinity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.68× | |
| Convenience Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.78× |
Rottweiler has an estimated audience of 4,108,587 people in United Kingdom, concentrated in England and South East.
69.2% of Rottweiler fans are female, 30.8% are male, with an average age of 43.0 years.
Rottweiler fans show strongest brand affinity for Doberman Pinscher (5.8×), Boxer (dog) (5.08×), and Australian Shepherd (6.01×) over the country average.
Rottweiler fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Rottweiler itself, the audience over-indexes on Boxer (dog) (5.08×), Australian Shepherd (6.01×), Miniature Schnauzer (5.54×), and Alaskan Malamute (6.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rottweiler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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