A data profile of the people who buy, follow and care about Crossword in United Kingdom — modelled from more than twelve digital signal sources. Crossword has an estimated audience of 7,357,905 people in United Kingdom.
The average Crossword fan in United Kingdom is 47.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Obituary, Word search, Scrabble, with strongest over-indexing on Obituary (6.51× the country average).
Demographically, the Crossword audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Crossword fan in United Kingdom is more female, around 47.6 years old, with strong Community Orientation tendencies and a notable affinity for Obituary.
The key figures that characterise the Crossword profile in United Kingdom.
65.0% are female, 35.0% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 47.6 |
| Estimated audience size | 7,357,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Crossword audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 9.9% |
| India | 6.5% |
Where the Crossword audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.27× | |
| 02 | West Midlands | ~400K | 1.21× | |
| 03 | North East | ~300K | 1.17× | |
| 04 | South East | ~1M | 1.12× | |
| 05 | Scotland | ~700K | 1.07× | |
| 06 | Northern Ireland | ~200K | 1.07× | |
| 07 | Wales | ~400K | 1.01× | |
| 08 | South West | ~600K | 1.00× | |
| 09 | East Midlands | ~500K | 0.87× | |
| 10 | England | ~5.5M | 0.85× | |
| 11 | East of England | ~500K | 0.81× | |
| 12 | North West | ~400K | 0.56× |
The strongest cross-interests of the Crossword audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hangman (game) | Games | 9.99× | ||
| 02 | Word search | Games | 9.00× | ||
| 03 | Words with Friends | Games | 6.62× | ||
| 04 | Obituary | Literature | 6.51× | ||
| 05 | Cancer | Music & Radio | 6.48× | ||
| 06 | Scrabble | Games | 5.58× | ||
| 07 | Sudoku | Games | 5.14× | ||
| 08 | Word games | Games | 2.84× | ||
| 09 | Islamabad | Travel & Leisure | 2.72× | ||
| 10 | Karachi | Travel & Leisure | 2.69× | ||
| 11 | Urdu | Politics & Society | 2.40× | ||
| 12 | Language | Business & Career | 1.76× | ||
| 13 | Meteorology | Home & Garden | 1.74× | ||
| 14 | Puzzle video games | Games | 1.68× | ||
| 15 | Business & Career | 1.68× | |||
| 16 | Nationwide Building Society | Business & Career | 1.66× | ||
| 17 | Clinical trial | Health | 1.59× | ||
| 18 | Travelodge | Travel & Leisure | 1.58× | ||
| 19 | Pension | Business & Career | 1.56× | ||
| 20 | Littlewoods | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Convenience Orientation | PREMIUM | 1.11× | |
| Patriotism | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Urban Lifestyle | OPEN | 0.93× |
Crossword has an estimated audience of 7,357,905 people in United Kingdom, concentrated in England and South East.
65.0% of Crossword fans are female, 35.0% are male, with an average age of 47.6 years.
Crossword fans show strongest brand affinity for Obituary (6.51×), Word search (9×), and Scrabble (5.58×) over the country average.
Crossword fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Crossword itself, the audience over-indexes on Word search (9×), Scrabble (5.58×), Hangman (game) (9.99×), and Sudoku (5.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.