A data profile of the people who buy, follow and care about Littlewoods in United Kingdom — modelled from more than twelve digital signal sources. Littlewoods has an estimated audience of 4,605,228 people in United Kingdom.
The average Littlewoods fan in United Kingdom is 49.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Matalan, Very (online retailer), Home Bargains, with strongest over-indexing on Matalan (1.85× the country average).
Demographically, the Littlewoods audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Littlewoods fan in United Kingdom is more female, around 49.0 years old, with strong Creativity tendencies and a notable affinity for Matalan.
The key figures that characterise the Littlewoods profile in United Kingdom.
88.1% are female, 11.9% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 88.1% |
| Male | 11.9% |
| Average age | 49.0 |
| Estimated audience size | 4,605,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 44% |
of the worldwide Littlewoods audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 86.6% |
| Ireland | 6.3% |
| United States | 1.6% |
Where the Littlewoods audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.61× | |
| 02 | West Midlands | ~300K | 1.51× | |
| 03 | North East | ~300K | 1.47× | |
| 04 | Wales | ~300K | 1.29× | |
| 05 | Northern Ireland | ~100K | 0.98× | |
| 06 | East Midlands | ~300K | 0.97× | |
| 07 | Scotland | ~400K | 0.96× | |
| 08 | England | ~3M | 0.77× | |
| 09 | South West | ~300K | 0.71× | |
| 10 | East of England | ~300K | 0.67× | |
| 11 | South East | ~300K | 0.55× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Littlewoods audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J. D. Williams | Shopping | 2.43× | ||
| 02 | TopCashBack | Shopping | 2.10× | ||
| 03 | Blouse | Fashion & Accessoires | 1.94× | ||
| 04 | Warehouse | Shopping | 1.93× | ||
| 05 | Moonpig | Home & Garden | 1.92× | ||
| 06 | Gown | Fashion & Accessoires | 1.86× | ||
| 07 | Matalan | Shopping | 1.85× | ||
| 08 | Skirt | Fashion & Accessoires | 1.83× | ||
| 09 | Travelodge | Travel & Leisure | 1.79× | ||
| 10 | Gender | Politics & Society | 1.79× | ||
| 11 | Halfords | Cars & Mobility | 1.69× | ||
| 12 | Home Bargains | Shopping | 1.67× | ||
| 13 | H&M | Shopping | 1.65× | ||
| 14 | Genetics | Kids & Family | 1.64× | ||
| 15 | New Look | Fashion & Accessoires | 1.62× | ||
| 16 | Girl | Kids & Family | 1.59× | ||
| 17 | Black Friday (shopping) | Shopping | 1.58× | ||
| 18 | Very (online retailer) | Website / Newspaper / Magazine | 1.55× | ||
| 19 | Katie Price | Fashion & Accessoires | 1.53× | ||
| 20 | Handbags | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.30× | |
| Price Sensitivity | PREMIUM | 1.27× | |
| Tradition | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| DIY Mentality | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× |
Littlewoods's target market in United Kingdom covers an estimated 4,605,228 people, concentrated in England and Yorkshire and the Humber.
88.1% of the Littlewoods audience are female, 11.9% are male, with an average age of 49.0 years.
Littlewoods fans show strongest brand affinity for Matalan (1.85×), Very (online retailer) (1.55×), and Home Bargains (1.67×) over the country average.
Littlewoods fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~600K), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Littlewoods itself, the audience over-indexes on Very (online retailer) (1.55×), Home Bargains (1.67×), H&M (1.65×), and Halfords (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Littlewoods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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