A data profile of the people who buy, follow and care about Warehouse in United Kingdom — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 9,332,254 people in United Kingdom.
The average Warehouse fan in United Kingdom is 46.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Esso, Hobby, Refrigerator, with strongest over-indexing on Esso (2.77× the country average).
Demographically, the Warehouse audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Warehouse fan in United Kingdom is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the Warehouse profile in United Kingdom.
62.3% are female, 37.7% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 46.8 |
| Estimated audience size | 9,332,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Warehouse audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.4% |
| Italy | 4.2% |
Where the Warehouse audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~7M | 2.00× | |
| 02 | Wales | ~800K | 1.54× | |
| 03 | Northern Ireland | ~400K | 1.48× | |
| 04 | Scotland | ~1M | 1.36× | |
| 05 | Yorkshire and the Humber | ~800K | 1.07× | |
| 06 | West Midlands | ~400K | 1.01× | |
| 07 | North East | ~300K | 0.85× | |
| 08 | East of England | ~600K | 0.74× | |
| 09 | East Midlands | ~400K | 0.60× | |
| 10 | South East | ~700K | 0.57× | |
| 11 | South West | ~400K | 0.47× | |
| 12 | North West | ~400K | 0.36× |
The strongest cross-interests of the Warehouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 2.77× | ||
| 02 | Refrigerator | Home & Garden | 2.60× | ||
| 03 | Mobile home | Cars & Mobility | 2.60× | ||
| 04 | Motorhome | Cars & Mobility | 2.48× | ||
| 05 | Hot tub | Home & Garden | 2.45× | ||
| 06 | Risk management | Business & Career | 2.35× | ||
| 07 | Mother's Day | Kids & Family | 2.19× | ||
| 08 | Wikipedia | Internet & Social Media | 2.17× | ||
| 09 | Volunteering | Politics & Society | 2.04× | ||
| 10 | William Hill (bookmaker) | Games | 1.99× | ||
| 11 | Internet & Social Media | 1.98× | |||
| 12 | Hobby | Home & Garden | 1.92× | ||
| 13 | Betfair | Games | 1.91× | ||
| 14 | Aldi | Shopping | 1.73× | ||
| 15 | Distilled beverage | Food & Beverages | 1.73× | ||
| 16 | Home Appliances | Home & Garden | 1.68× | ||
| 17 | TK Maxx | Shopping | 1.67× | ||
| 18 | Kitchen | Home & Garden | 1.63× | ||
| 19 | IKEA | Home & Garden | 1.61× | ||
| 20 | Screwfix | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Quality Awareness | PREMIUM | 1.38× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Mindfulness | BALANCE | 0.85× | |
| Early Adopter Mentality | POWER | 0.85× |
Warehouse has an estimated audience of 9,332,254 people in United Kingdom, concentrated in England and Scotland.
62.3% of Warehouse fans are female, 37.7% are male, with an average age of 46.8 years.
Warehouse fans show strongest brand affinity for Esso (2.77×), Hobby (1.92×), and Refrigerator (2.6×) over the country average.
Warehouse fans in United Kingdom are most concentrated in England (reach ~7M), Scotland (reach ~1M), and Wales (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Warehouse itself, the audience over-indexes on Hobby (1.92×), Refrigerator (2.6×), Kitchen (1.63×), and WhatsApp (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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