A data profile of the people who buy, follow and care about Warehouse in Italy — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 5,306,643 people in Italy.
The average Warehouse fan in Italy is 45.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Wikipedia, Air conditioning, WhatsApp, with strongest over-indexing on Wikipedia (3.03× the country average).
Demographically, the Warehouse audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Warehouse fan in Italy is balanced, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Warehouse profile in Italy.
54.4% are female, 45.6% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.3 |
| Estimated audience size | 5,306,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Warehouse audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.4% |
| Italy | 4.2% |
Where the Warehouse audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.29× | |
| 02 | Campania | ~800K | 1.29× | |
| 03 | Veneto | ~500K | 1.17× | |
| 04 | Piedmont | ~400K | 1.14× | |
| 05 | Sicilia | ~500K | 1.09× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.09× | |
| 07 | Tuscany | ~400K | 1.08× | |
| 08 | Lazio | ~700K | 1.07× | |
| 09 | Puglia | ~400K | 1.07× | |
| 10 | Emilia-Romagna | ~500K | 1.05× | |
| 11 | Marche | ~100K | 1.05× | |
| 12 | Umbria | ~80K | 0.97× | |
| 13 | Liguria | ~100K | 0.94× | |
| 14 | Abruzzo | ~100K | 0.92× | |
| 15 | Calabria | ~100K | 0.91× | |
| 16 | Sardinia | ~100K | 0.90× | |
| 17 | Trentino-Alto Adige/Südtirol | ~90K | 0.89× | |
| 18 | Aosta Valley | ~10K | 0.89× | |
| 19 | Molise | ~20K | 0.87× |
The strongest cross-interests of the Warehouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air conditioning | Technology & Electronics | 4.22× | ||
| 02 | Wikipedia | Internet & Social Media | 3.03× | ||
| 03 | Baking powder | Food & Beverages | 2.92× | ||
| 04 | Rail transport | Travel & Leisure | 2.55× | ||
| 05 | Satire | Literature | 2.17× | ||
| 06 | HVAC | Home & Garden | 2.07× | ||
| 07 | Genetics | Kids & Family | 2.04× | ||
| 08 | Mediaset | Technology & Electronics | 2.03× | ||
| 09 | Coop | Food & Beverages | 1.97× | ||
| 10 | Adriatic Sea | Travel & Leisure | 1.88× | ||
| 11 | Champagne | Food & Beverages | 1.81× | ||
| 12 | Instant messaging | Internet & Social Media | 1.71× | ||
| 13 | Slovenia | Travel & Leisure | 1.65× | ||
| 14 | Internet & Social Media | 1.60× | |||
| 15 | Innovation | Business & Career | 1.59× | ||
| 16 | Outlet store | Shopping | 1.56× | ||
| 17 | Borsa Italiana | Business & Career | 1.55× | ||
| 18 | Volunteering | Politics & Society | 1.55× | ||
| 19 | Milk | Food & Beverages | 1.54× | ||
| 20 | Lidl | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Risk Appetite | THRILL | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Warehouse has an estimated audience of 5,306,643 people in Italy, concentrated in Lombardy and Campania.
54.4% of Warehouse fans are female, 45.6% are male, with an average age of 45.3 years.
Warehouse fans show strongest brand affinity for Wikipedia (3.03×), Air conditioning (4.22×), and WhatsApp (1.6×) over the country average.
Warehouse fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~800K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Warehouse itself, the audience over-indexes on Air conditioning (4.22×), WhatsApp (1.6×), Coop (1.97×), and Genetics (2.04×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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