Warehouse Audience in Germany
Warehouse has an estimated audience of 2,687,303 people in Germany. 39.9% are female, 60.1% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Preacher (comics), Urban horticulture, Israel.
The average Warehouse fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Preacher (comics), with strongest over-indexing on Gil Ofarim (2.29× the country average). Demographically, the Warehouse audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Warehouse fans
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 41.5 |
| Estimated audience size | 2,687,303 |
Audience persona
The typical Warehouse fan in Germany is more male, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 613,034 | 1.04× |
| Bayern | 473,170 | 1.1× |
| Baden-Württemberg | 373,502 | 1.02× |
| Hessen | 308,303 | 1.51× |
| Niedersachsen | 230,869 | 0.88× |
| Berlin | 158,022 | 1.32× |
| Rheinland-Pfalz | 124,779 | 0.93× |
| Sachsen | 114,666 | 0.87× |
| Schleswig-Holstein | 79,583 | 0.82× |
| Brandenburg | 73,886 | 0.89× |
| Hamburg | 73,044 | 1.2× |
| Thüringen | 63,380 | 0.93× |
| Sachsen-Anhalt | 55,500 | 0.8× |
| Mecklenburg-Vorpommern | 31,950 | 0.62× |
| Saarland | 31,100 | 0.94× |
| Bremen | 26,190 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.29× | Music & Radio |
| Stradivarius | 1.84× | Shopping |
| Preacher (comics) | 6.95× | Literature |
| Urban horticulture | 1.51× | Home & Garden |
| Israel | 1.68× | Travel & Leisure |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| Este, Veneto | 1.82× | Travel & Leisure |
| Humans (TV series) | 3.36× | Movies & TV |
| Corfu (regional unit) | 1.87× | Travel & Leisure |
| Euphonium | 6.06× | Music & Radio |
| Molly Hatchet | 7.07× | Music & Radio |
| Volvo V60 | 2.44× | Cars & Mobility |
| Coworking | 1.89× | Business & Career |
| San Gil | 1.96× | Travel & Leisure |
| Theocracy | 4.58× | Music & Radio |
| Google Home | 2.51× | Technology & Electronics |
| Justice | 1.58× | Politics & Society |
| The Equalizer | 2.05× | Movies & TV |
| HardwareZone | 11.98× | Technology & Electronics |
| Solo climbing | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.52 |
| Convenience Orientation | PREMIUM | 1.45 |
| Community Orientation | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.3 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.4% |
| Italy | 4.2% |
See Warehouse audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Warehouse have in Germany?
Warehouse has an estimated audience of 2,687,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Warehouse fans?
39.9% of Warehouse fans are female, 60.1% are male, with an average age of 41.5 years.
Which brands do Warehouse fans like most?
Warehouse fans show strongest brand affinity for Gil Ofarim (2.29×), Stradivarius (1.84×), and Preacher (comics) (6.95×) over the country average.
Where do Warehouse fans live in Germany?
Warehouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 613,034), Bayern (reach 473,170), and Baden-Württemberg (reach 373,502). These three regions account for the largest share of the active audience.
What other brands do Warehouse fans also like?
Beyond Warehouse itself, the audience over-indexes on Stradivarius (1.84×), Preacher (comics) (6.95×), Urban horticulture (1.51×), and Israel (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.