Rascasse Audience Intelligence

Warehouse Audience in Germany

A data profile of the people who buy, follow and care about Warehouse in Germany — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 2,687,303 people in Germany.

#69among Touchpoint in Germany#101in Shopping

The average Warehouse fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Cutting board, Refrigerator, Nature, with strongest over-indexing on Cutting board (13.05× the country average).

Demographically, the Warehouse audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Warehouse fan in Germany is more male, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Cutting board.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warehouse profile in Germany.

Audience size
2.7M
in Germany
Gender
39.9%♀
60.1% male
Age
41.5
average years
Country rank
#2427
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warehouse fans

39.9% are female, 60.1% are male, average age 41.5.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Warehouse audience in Germany
MetricValue
Female39.9%
Male60.1%
Average age41.5
Estimated audience size2,687,303
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Warehouse audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3923%
40-4926%
50+22%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Warehouse audience comes from Germany.

Worldwide audience distribution share by country for Warehouse
CountryShare
United States24.9%
United Kingdom7.4%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warehouse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Warehouse fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~90K3.97×
02Brandenburg~200K2.11×
03Hessen~300K1.71×
04Bayern~500K1.25×
05Berlin~100K1.15×
06Hamburg~70K1.13×
07Nordrhein-Westfalen~600K0.94×
08Baden-Württemberg~300K0.92×
09Saarland~30K0.91×
10Niedersachsen~200K0.88×
11Thüringen~60K0.88×
12Rheinland-Pfalz~100K0.85×
13Sachsen~100K0.80×
14Sachsen-Anhalt~50K0.79×
15Schleswig-Holstein~80K0.78×
16Mecklenburg-Vorpommern~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Warehouse, Germany
0.68×1.00×3.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warehouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warehouse audience
#·InterestCategoryAffinity×
01Cutting boardHome & Garden13.05×
02L.L.BeanFashion & Accessoires10.22×
03Non-alcoholic beverageFood & Beverages4.33×
04Motor oilCars & Mobility3.18×
05RefrigeratorHome & Garden2.99×
06Part-timeBusiness & Career2.69×
07HVACHome & Garden2.35×
08Child developmentBusiness & Career2.19×
09Public transportCars & Mobility2.17×
10Efficient energy useTechnology & Electronics1.97×
11LodgingTravel & Leisure1.90×
12Solar energyHome & Garden1.80×
13StuttgartTravel & Leisure1.68×
14NatureHome & Garden1.64×
15Distilled beverageFood & Beverages1.63×
16Müller (company)Food & Beverages1.60×
17EmailTechnology & Electronics1.53×
18CHECK24Business & Career1.51×
19VacationsTravel & Leisure1.51×
20TattoosFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warehouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warehouse audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
Community OrientationOPEN1.46×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warehouse audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.77×
Pet OwnershipJOY0.81×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warehouse have in Germany?

Warehouse has an estimated audience of 2,687,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Warehouse fans?

39.9% of Warehouse fans are female, 60.1% are male, with an average age of 41.5 years.

03

Which brands do Warehouse fans like most?

Warehouse fans show strongest brand affinity for Cutting board (13.05×), Refrigerator (2.99×), and Nature (1.64×) over the country average.

04

Where do Warehouse fans live in Germany?

Warehouse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Warehouse fans also like?

Beyond Warehouse itself, the audience over-indexes on Refrigerator (2.99×), Nature (1.64×), Non-alcoholic beverage (4.33×), and Müller (company) (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Warehouse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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