A data profile of the people who buy, follow and care about Warehouse in Brazil — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 3,492,672 people in Brazil.
Warehouse has an estimated audience of 3,492,672 people in Brazil. 62.8% are female, 37.2% are male, average age 42.9. Top brand affinities: Dafiti, Coritiba Foot Ball Club, Centauro, MSN, Netshoes.
Top brand affinities include Dafiti, Coritiba Foot Ball Club, Centauro, with strongest over-indexing on Dafiti (3.1× the country average).
Demographically, the Warehouse audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Warehouse fan in Brazil is more female, around 42.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Dafiti.
The key figures that characterise the Warehouse profile in Brazil.
62.8% are female, 37.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 42.9 |
| Estimated audience size | 3,492,672 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Warehouse audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.4% |
| Italy | 4.2% |
The strongest cross-interests of the Warehouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Louvre | Travel & Leisure | 7.04× | ||
| 02 | OQVestir | Shopping | 3.60× | ||
| 03 | Dafiti | Fashion & Accessoires | 3.10× | ||
| 04 | Coritiba Foot Ball Club | Sports | 2.53× | ||
| 05 | Centauro | Cars & Mobility | 2.40× | ||
| 06 | Submarino | Shopping | 2.33× | ||
| 07 | Rail transport | Travel & Leisure | 2.31× | ||
| 08 | Island | Travel & Leisure | 2.19× | ||
| 09 | Business school | Business & Career | 2.10× | ||
| 10 | MSN | News | 1.99× | ||
| 11 | Lodging | Travel & Leisure | 1.99× | ||
| 12 | Zoom! | Business & Career | 1.87× | ||
| 13 | Netshoes | Shopping | 1.77× | ||
| 14 | C&A | Shopping | 1.76× | ||
| 15 | Outlet store | Shopping | 1.76× | ||
| 16 | Public transport | Cars & Mobility | 1.73× | ||
| 17 | Microwave oven | Home & Garden | 1.72× | ||
| 18 | Bossa nova | Music & Radio | 1.69× | ||
| 19 | Brad Pitt | Movies & TV | 1.58× | ||
| 20 | Happy hour | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.32× | |
| Patriotism | CONSERVATISM | 1.57× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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