Warehouse Audience in United States

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Warehouse has an estimated audience of 31,546,748 people in United States. 53.7% are female, 46.3% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jesse Plemons, Kendra Scott, Jeep Wagoneer, Nebraska Cornhuskers football.

The average Warehouse fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jesse Plemons, Kendra Scott, with strongest over-indexing on Israel (2.33× the country average). Demographically, the Warehouse audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Warehouse fans

Demographic split for Warehouse audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.9
Estimated audience size31,546,748

Audience persona

The typical Warehouse fan in United States is balanced, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Warehouse in United States
RegionReachAffinity
California5,003,3831.44×
Texas4,277,6201.58×
Florida3,069,5371.44×
New York1,851,9211.05×
Georgia1,377,8051.42×
Illinois1,347,5311.28×
Pennsylvania1,232,6661.16×
Ohio1,150,6221.18×
Maryland1,095,1472.02×
New Jersey1,085,7491.35×
North Carolina1,042,9261.1×
Arizona849,5921.32×
Virginia791,8341.03×
Indiana738,0721.28×
Tennessee699,6731.11×
Washington678,6251.07×
Michigan623,9710.76×
Colorado592,7761.19×
Massachusetts559,2900.9×
South Carolina512,7301.08×
Missouri483,8150.95×
Kentucky446,2121.13×
Louisiana430,1891.06×
Alabama423,1710.96×
Nevada387,9301.27×
Oregon385,7321.07×
Utah360,1491.27×
Wisconsin341,3570.72×
Minnesota336,6760.74×
Oklahoma319,3970.91×
Connecticut278,2230.88×
Arkansas257,8980.99×
Mississippi242,1280.93×
Kansas236,8280.95×
Iowa232,1730.89×
Idaho168,8011.07×
Nebraska130,8800.83×
Washington, District of Columbia118,8071.25×
New Mexico107,3770.68×
Hawaii97,7050.72×
West Virginia96,1070.65×
Delaware75,4370.87×
New Hampshire69,8470.56×
Rhode Island67,3060.67×
Maine58,6670.52×
Wyoming46,1390.99×
Montana45,5200.52×
South Dakota42,6840.59×
Alaska38,2930.57×
North Dakota35,7270.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Warehouse audience
BrandAffinityCategory
Israel2.33×Travel & Leisure
Jesse Plemons2.58×Movies & TV
Kendra Scott1.97×Fashion & Accessoires
Jeep Wagoneer3.23×Cars & Mobility
Nebraska Cornhuskers football1.84×Sports
Cam Ward1.91×Sports
MK1.51×Music & Radio
Home staging1.87×Home & Garden
Charlamagne Tha God3.32×Movies & TV
Iron Man (film)1.55×Movies & TV
Kento Yamazaki3.56×Movies & TV
Glossier1.66×Beauty & Wellness
Hayward, California3.3×Travel & Leisure
Keeper (password manager)1.87×Technology & Electronics
Certified diabetes educator3.93×Business & Career
Jeep Grand Cherokee (WJ)1.69×Cars & Mobility
Kodiak, Alaska2.26×Travel & Leisure
Personality1.63×Business & Career
Queens College, City University of New York1.95×Business & Career
Keith Stanfield1.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Warehouse audience
TraitClusterScore
Price SensitivityPREMIUM1.28
ExtroversionTHRILL1.22
DIY MentalityTHRILL1.15
Family OrientationCONSERVATISM1.12
Quality AwarenessPREMIUM1.12
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Warehouse
CountryShare
United States24.9%
United Kingdom7.4%
Italy4.2%

See Warehouse audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Warehouse have in United States?

Warehouse has an estimated audience of 31,546,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Warehouse fans?

53.7% of Warehouse fans are female, 46.3% are male, with an average age of 43.9 years.

Which brands do Warehouse fans like most?

Warehouse fans show strongest brand affinity for Israel (2.33×), Jesse Plemons (2.58×), and Kendra Scott (1.97×) over the country average.

Where do Warehouse fans live in United States?

Warehouse fans in United States are most concentrated in California (reach 5,003,383), Texas (reach 4,277,620), and Florida (reach 3,069,537). These three regions account for the largest share of the active audience.

What other brands do Warehouse fans also like?

Beyond Warehouse itself, the audience over-indexes on Jesse Plemons (2.58×), Kendra Scott (1.97×), Jeep Wagoneer (3.23×), and Nebraska Cornhuskers football (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.