Rascasse Audience Intelligence

Warehouse Audience in United States

A data profile of the people who buy, follow and care about Warehouse in United States — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 31,546,748 people in United States.

#27among Touchpoint in United States#46in Shopping

The average Warehouse fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IKEA, Discount stores, Logistics, with strongest over-indexing on IKEA (1.57× the country average).

Demographically, the Warehouse audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Warehouse fan in United States is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for IKEA.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Warehouse profile in United States.

Audience size
31.5M
in United States
Gender
53.7%♀
46.3% male
Age
43.9
average years
Country rank
#851
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Warehouse fans

53.7% are female, 46.3% are male, average age 43.9.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Warehouse audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.9
Estimated audience size31,546,748
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Warehouse audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Warehouse audience comes from United States.

Worldwide audience distribution share by country for Warehouse
CountryShare
United States24.9%
United Kingdom7.4%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Warehouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Warehouse fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~1M2.23×
02Virginia~1.5M1.69×
03Kansas~400K1.49×
04Texas~4M1.43×
05Georgia~1.5M1.41×
06Wyoming~70K1.39×
07California~5M1.37×
08Florida~2.5M1.28×
09New Jersey~1M1.28×
10Indiana~700K1.28×
11Utah~300K1.22×
12Nevada~400K1.21×
13Arizona~800K1.18×
14Tennessee~700K1.15×
15Illinois~1M1.14×
16Pennsylvania~1M1.11×
17Ohio~1M1.11×
18Colorado~500K1.10×
19Washington, District of Columbia~100K1.07×
20Louisiana~400K1.05×
21North Carolina~1M1.04×
22South Carolina~500K1.04×
23New York~2M1.01×
24Mississippi~300K1.01×
25Washington~600K0.99×
26Idaho~200K0.99×
27Alabama~400K0.96×
28Arkansas~200K0.95×
29Delaware~80K0.95×
30Missouri~500K0.92×
31Oklahoma~300K0.92×
32Kentucky~400K0.90×
33Oregon~300K0.86×
34Nebraska~100K0.86×
35Connecticut~300K0.82×
36West Virginia~100K0.81×
37Iowa~200K0.80×
38Massachusetts~500K0.79×
39New Mexico~100K0.76×
40South Dakota~50K0.75×
41Michigan~600K0.74×
42Minnesota~300K0.74×
43Alaska~50K0.74×
44Hawaii~100K0.73×
45Wisconsin~300K0.70×
46New Hampshire~90K0.69×
47Rhode Island~70K0.68×
48Montana~60K0.68×
49North Dakota~40K0.68×
50Maine~60K0.57×
Fig. 06

Affinity by region

Affinity by region — Warehouse, United States
0.57×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Warehouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Warehouse audience
#·InterestCategoryAffinity×
01Compact carCars & Mobility2.38×
02LogisticsBusiness & Career2.04×
03Rail transportTravel & Leisure2.03×
04Diaper bagKids & Family1.90×
05Microwave ovenHome & Garden1.89×
06Discount storesShopping1.82×
07Discount TireShopping1.79×
08Hardware storeHome & Garden1.74×
09Diane KeatonMovies & TV1.72×
10KitchenwareHome & Garden1.71×
11CabinetryHome & Garden1.69×
12Made in USABusiness & Career1.68×
13Ace HardwareHome & Garden1.64×
14United Parcel ServiceBusiness & Career1.62×
15AuctionShopping1.59×
16Cyber MondayShopping1.59×
17Creative CommonsTechnology & Electronics1.59×
18IKEAHome & Garden1.57×
19Black Friday (shopping)Shopping1.55×
20Real propertyHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Warehouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Warehouse audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
Price SensitivityPREMIUM1.35×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Warehouse audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
MindfulnessBALANCE0.84×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Warehouse have in United States?

Warehouse has an estimated audience of 31,546,748 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Warehouse fans?

53.7% of Warehouse fans are female, 46.3% are male, with an average age of 43.9 years.

03

Which brands do Warehouse fans like most?

Warehouse fans show strongest brand affinity for IKEA (1.57×), Discount stores (1.82×), and Logistics (2.04×) over the country average.

04

Where do Warehouse fans live in United States?

Warehouse fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Warehouse fans also like?

Beyond Warehouse itself, the audience over-indexes on Discount stores (1.82×), Logistics (2.04×), Black Friday (shopping) (1.55×), and United Parcel Service (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Warehouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →