A data profile of the people who buy, follow and care about Warehouse in Spain — modelled from more than twelve digital signal sources. Warehouse has an estimated audience of 2,469,081 people in Spain.
Warehouse has an estimated audience of 2,469,081 people in Spain. 53.1% are female, 46.9% are male, average age 47.1. Top brand affinities: Home improvement, Renovation, Refrigerator, IBEX 35, Take-out.
Top brand affinities include Home improvement, Renovation, Refrigerator, with strongest over-indexing on Home improvement (2.06× the country average).
Demographically, the Warehouse audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Warehouse fan in Spain is balanced, around 47.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Home improvement.
The key figures that characterise the Warehouse profile in Spain.
53.1% are female, 46.9% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 47.1 |
| Estimated audience size | 2,469,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 29% | |
| 50+ | 36% |
of the worldwide Warehouse audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 7.4% |
| Italy | 4.2% |
The strongest cross-interests of the Warehouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience food | Food & Beverages | 5.56× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.04× | ||
| 03 | Refrigerator | Home & Garden | 2.98× | ||
| 04 | Renovation | Home & Garden | 2.58× | ||
| 05 | Sustainable energy | Home & Garden | 2.41× | ||
| 06 | Home improvement | Home & Garden | 2.06× | ||
| 07 | BP | Cars & Mobility | 2.04× | ||
| 08 | Innovation | Business & Career | 2.00× | ||
| 09 | Volunteering | Politics & Society | 1.97× | ||
| 10 | Travel website | Travel & Leisure | 1.95× | ||
| 11 | Solar energy | Home & Garden | 1.95× | ||
| 12 | MSN | News | 1.90× | ||
| 13 | Renewable energy | Business & Career | 1.87× | ||
| 14 | Julio Iglesias | Music & Radio | 1.86× | ||
| 15 | Genetics | Kids & Family | 1.79× | ||
| 16 | Take-out | Food & Beverages | 1.76× | ||
| 17 | IBEX 35 | Business & Career | 1.68× | ||
| 18 | Wikipedia | Internet & Social Media | 1.66× | ||
| 19 | Caixabank | Business & Career | 1.62× | ||
| 20 | Stradivarius | Shopping | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.03× | |
| Quality Awareness | PREMIUM | 1.85× | |
| Patriotism | CONSERVATISM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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