A data profile of the people who buy, follow and care about Outlet store in Brazil — modelled from more than twelve digital signal sources. Outlet store has an estimated audience of 4,670,434 people in Brazil.
The average Outlet store fan in Brazil is 41.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Wholesale, Bed, Riachuelo, with strongest over-indexing on Wholesale (1.51× the country average).
Demographically, the Outlet store audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Outlet store fan in Brazil is more female, around 41.7 years old, with strong Creativity tendencies and a notable affinity for Wholesale.
The key figures that characterise the Outlet store profile in Brazil.
69.4% are female, 30.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 41.7 |
| Estimated audience size | 4,670,434 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Outlet store audience comes from Brazil.
| Country | Share |
|---|---|
| Italy | 16.2% |
| United States | 14.4% |
| Brazil | 7.0% |
Where the Outlet store audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~3.5M | 3.21× | |
| 02 | Santa Catarina | ~400K | 1.73× | |
| 03 | Amapá | ~20K | 1.24× | |
| 04 | Sergipe | ~50K | 1.11× | |
| 05 | Rio Grande do Sul | ~300K | 1.05× | |
| 06 | Tocantins | ~30K | 1.01× | |
| 07 | Rondônia | ~40K | 1.00× | |
| 08 | Acre | ~20K | 1.00× | |
| 09 | Roraima | ~10K | 1.00× | |
| 10 | Alagoas | ~70K | 0.99× | |
| 11 | Mato Grosso do Sul | ~70K | 0.99× | |
| 12 | Amazonas | ~80K | 0.98× | |
| 13 | Rio Grande do Norte | ~80K | 0.98× | |
| 14 | Piauí | ~60K | 0.98× | |
| 15 | Paraíba | ~90K | 0.97× | |
| 16 | Mato Grosso | ~80K | 0.97× | |
| 17 | Maranhão | ~100K | 0.96× | |
| 18 | Espírito Santo | ~90K | 0.95× | |
| 19 | Federal District | ~70K | 0.95× | |
| 20 | Pará | ~100K | 0.94× | |
| 21 | Pernambuco | ~200K | 0.93× | |
| 22 | Ceará | ~200K | 0.93× | |
| 23 | Rio de Janeiro | ~400K | 0.92× | |
| 24 | Goiás | ~200K | 0.92× | |
| 25 | Bahia | ~300K | 0.91× | |
| 26 | Paraná | ~200K | 0.87× | |
| 27 | Minas Gerais | ~400K | 0.82× |
The strongest cross-interests of the Outlet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sofa bed | Home & Garden | 3.40× | ||
| 02 | Spring cleaning | Home & Garden | 3.17× | ||
| 03 | Sodimac | Home & Garden | 2.86× | ||
| 04 | Magic City (TV series) | Movies & TV | 2.61× | ||
| 05 | Vestcasa | Shopping | 2.55× | ||
| 06 | Carpet | Home & Garden | 2.27× | ||
| 07 | Blanket | Home & Garden | 1.90× | ||
| 08 | Bedding | Home & Garden | 1.75× | ||
| 09 | Dining room | Home & Garden | 1.73× | ||
| 10 | Bed | Home & Garden | 1.72× | ||
| 11 | Chair | Home & Garden | 1.72× | ||
| 12 | Sandal | Fashion & Accessoires | 1.63× | ||
| 13 | Living room | Home & Garden | 1.62× | ||
| 14 | Riachuelo | Shopping | 1.59× | ||
| 15 | Mattress | Home & Garden | 1.59× | ||
| 16 | Skirt | Fashion & Accessoires | 1.58× | ||
| 17 | Factory | Business & Career | 1.56× | ||
| 18 | Dafiti | Fashion & Accessoires | 1.55× | ||
| 19 | Knitting | Home & Garden | 1.52× | ||
| 20 | Wholesale | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.19× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Spirituality | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.55× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Sustainability | BALANCE | 0.65× |
Outlet store has an estimated audience of 4,670,434 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
69.4% of Outlet store fans are female, 30.6% are male, with an average age of 41.7 years.
Outlet store fans show strongest brand affinity for Wholesale (1.51×), Bed (1.72×), and Riachuelo (1.59×) over the country average.
Outlet store fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Outlet store itself, the audience over-indexes on Bed (1.72×), Riachuelo (1.59×), Knitting (1.52×), and Factory (1.56×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Outlet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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