Factory Audience in Brazil
Factory has an estimated audience of 10,241,671 people in Brazil. 62.8% are female, 37.2% are male, average age 41.4. Top brand affinities: Nature, Social media, Preta Gil, Coritiba Foot Ball Club, Dafiti.
Top brand affinities include Nature, Social media, Preta Gil, with strongest over-indexing on Nature (1.67× the country average). Demographically, the Factory audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Creativity, Tradition.
Category: Business & Career · Type: Topic
Demographics of Factory fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.4 |
| Estimated audience size | 10,241,671 |
Audience persona
The typical Factory fan in Brazil is more female, around 41.4 years old, with strong Creativity tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.67× | Home & Garden |
| Social media | 1.55× | Business & Career |
| Preta Gil | 1.51× | Music & Radio |
| Coritiba Foot Ball Club | 2.27× | Sports |
| Dafiti | 2.31× | Fashion & Accessoires |
| Kitchen | 1.5× | Home & Garden |
| Netshoes | 1.91× | Shopping |
| Happiness | 1.65× | Health |
| Spas | 1.71× | Beauty & Wellness |
| 1.62× | Technology & Electronics | |
| Dogs | 1.54× | Pets & Animals |
| Apartment | 1.57× | Business & Career |
| University | 1.54× | Business & Career |
| Sport Club do Recife | 1.63× | Sports |
| Toys | 1.53× | Games |
| Localiza | 1.68× | Cars & Mobility |
| Electrolux | 1.76× | Home & Garden |
| Pizza | 1.55× | Food & Beverages |
| Forró | 1.67× | Music & Radio |
| Children's clothing | 1.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.33 |
| Price Sensitivity | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.17 |
| Extroversion | THRILL | 1.16 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
See Factory audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.