A data profile of the people who buy, follow and care about Factory in Brazil — modelled from more than twelve digital signal sources. Factory has an estimated audience of 10,241,671 people in Brazil.
Factory has an estimated audience of 10,241,671 people in Brazil. 62.8% are female, 37.2% are male, average age 41.4. Top brand affinities: Medicine, Furniture, Fragrances, Soul music, Beauty salons.
Top brand affinities include Medicine, Furniture, Fragrances, with strongest over-indexing on Medicine (1.87× the country average).
Demographically, the Factory audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Creativity, Tradition.
The typical Factory fan in Brazil is more female, around 41.4 years old, with strong Creativity tendencies and a notable affinity for Medicine.
The key figures that characterise the Factory profile in Brazil.
62.8% are female, 37.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 41.4 |
| Estimated audience size | 10,241,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Factory audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dafiti | Fashion & Accessoires | 2.09× | ||
| 02 | Medicine | Business & Career | 1.87× | ||
| 03 | Coritiba Foot Ball Club | Sports | 1.86× | ||
| 04 | Soul music | Music & Radio | 1.85× | ||
| 05 | Hypermarket | Shopping | 1.83× | ||
| 06 | MSN | News | 1.80× | ||
| 07 | Furniture | Home & Garden | 1.75× | ||
| 08 | Microsoft | Technology & Electronics | 1.74× | ||
| 09 | Fragrances | Beauty & Wellness | 1.72× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 11 | Jazz music | Music & Radio | 1.67× | ||
| 12 | Action movies | Movies & TV | 1.60× | ||
| 13 | Basketball | Sports | 1.60× | ||
| 14 | Heavy metal music | Music & Radio | 1.60× | ||
| 15 | Wine | Food & Beverages | 1.57× | ||
| 16 | X | Internet & Social Media | 1.57× | ||
| 17 | Samsung | Technology & Electronics | 1.57× | ||
| 18 | College | Business & Career | 1.57× | ||
| 19 | Handbags | Fashion & Accessoires | 1.57× | ||
| 20 | Telecommunication | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.51× | |
| Tradition | CONSERVATISM | 1.47× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Community Orientation | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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