Factory Audience in United States

Factory logo

Factory has an estimated audience of 25,949,327 people in United States. 48.8% are female, 51.2% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Jesse Plemons, Jeep Wagoneer, Kendra Scott.

The average Factory fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Israel (2.44× the country average). Demographically, the Factory audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Factory fans

Demographic split for Factory audience in United States
MetricValue
Female48.8%
Male51.2%
Average age41.2
Estimated audience size25,949,327

Audience persona

The typical Factory fan in United States is balanced, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Factory in United States
RegionReachAffinity
California2,950,2701.03×
Texas2,218,9100.99×
Florida1,624,3700.92×
New York1,484,7791.02×
Michigan984,0271.45×
Ohio977,4601.22×
Illinois941,9691.09×
Pennsylvania853,3080.98×
North Carolina808,6531.04×
Tennessee737,3571.42×
Georgia736,8940.92×
Indiana684,2111.44×
Missouri665,6991.59×
Wisconsin621,1481.59×
Virginia603,5880.95×
New Jersey581,1180.88×
Alabama564,3851.56×
Washington520,8281×
Arizona517,0680.98×
Kentucky455,6751.4×
Massachusetts406,7840.8×
South Carolina346,4850.89×
Maryland344,6970.77×
Minnesota336,8860.91×
Colorado336,5980.82×
Oregon323,0041.09×
Utah303,1801.3×
Oklahoma271,3500.94×
Iowa257,8091.21×
Connecticut251,8930.97×
Louisiana244,7220.73×
Arkansas235,9011.1×
Nevada204,9110.82×
Kansas204,4731×
West Virginia174,0521.44×
Mississippi172,6940.81×
Idaho136,3701.05×
Nebraska123,0970.95×
New Mexico110,5080.85×
Hawaii81,2250.73×
New Hampshire78,0520.76×
Maine73,3100.79×
Rhode Island61,6140.75×
Delaware56,2500.79×
Washington, District of Columbia55,7790.72×
Montana54,9290.76×
South Dakota49,1310.82×
North Dakota47,8870.9×
Alaska38,1580.69×
Wyoming32,5270.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Factory audience
BrandAffinityCategory
Israel2.44×Travel & Leisure
Nebraska Cornhuskers football3.15×Sports
Jesse Plemons2.65×Movies & TV
Jeep Wagoneer3.84×Cars & Mobility
Kendra Scott1.97×Fashion & Accessoires
Jaws3.02×Movies & TV
Queens College, City University of New York3.85×Business & Career
Urban horticulture1.83×Home & Garden
Cam Ward1.93×Sports
Noodle (Gorillaz)1.62×Music & Radio
Charlamagne Tha God4.28×Movies & TV
Home staging2.31×Home & Garden
Janitor2.69×Home & Garden
Glossier2.21×Beauty & Wellness
Nipsey Hussle2.36×Music & Radio
MK1.66×Music & Radio
Women's empowerment1.59×Politics & Society
Grammarly1.73×Business & Career
Berenstain Bears2.89×Literature
Meals on Wheels1.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Factory audience
TraitClusterScore
DIY MentalityTHRILL1.3
ExtroversionTHRILL1.29
Price SensitivityPREMIUM1.27
IndividualismJOY1.22
Quality AwarenessPREMIUM1.2
SustainabilityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Factory
CountryShare
United States15.5%
Brazil6.1%
Italy4.4%

See Factory audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Factory have in United States?

Factory has an estimated audience of 25,949,327 people in United States, concentrated in California and Texas.

What is the gender split and age of Factory fans?

48.8% of Factory fans are female, 51.2% are male, with an average age of 41.2 years.

Which brands do Factory fans like most?

Factory fans show strongest brand affinity for Israel (2.44×), Nebraska Cornhuskers football (3.15×), and Jesse Plemons (2.65×) over the country average.

Where do Factory fans live in United States?

Factory fans in United States are most concentrated in California (reach 2,950,270), Texas (reach 2,218,910), and Florida (reach 1,624,370). These three regions account for the largest share of the active audience.

What other brands do Factory fans also like?

Beyond Factory itself, the audience over-indexes on Nebraska Cornhuskers football (3.15×), Jesse Plemons (2.65×), Jeep Wagoneer (3.84×), and Kendra Scott (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.