Rascasse Audience Intelligence

Factory Audience in United States

A data profile of the people who buy, follow and care about Factory in United States — modelled from more than twelve digital signal sources. Factory has an estimated audience of 25,949,327 people in United States.

#789among Topic in United States#138in Business & Career

The average Factory fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Nordstrom rack, Lumber, with strongest over-indexing on Planet Fitness (1.8× the country average).

Demographically, the Factory audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Factory fan in United States is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Factory profile in United States.

Audience size
25.9M
in United States
Gender
48.8%♀
51.2% male
Age
41.2
average years
Country rank
#1158
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Factory fans

48.8% are female, 51.2% are male, average age 41.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Factory audience in United States
MetricValue
Female48.8%
Male51.2%
Average age41.2
Estimated audience size25,949,327
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Factory audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Factory audience comes from United States.

Worldwide audience distribution share by country for Factory
CountryShare
United States15.5%
Brazil6.1%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Factory audience in United States is strongest.

Fig. 05

Top regions by affinity

Factory fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~600K1.55×
02Missouri~600K1.50×
03Wisconsin~500K1.39×
04Kentucky~500K1.39×
05Michigan~900K1.36×
06Indiana~600K1.36×
07West Virginia~200K1.34×
08Tennessee~700K1.31×
09Ohio~1M1.20×
10Utah~300K1.17×
11Iowa~200K1.15×
12Arkansas~200K1.14×
13Kansas~200K1.12×
14North Carolina~900K1.10×
15Idaho~100K1.09×
16Virginia~700K1.08×
17Texas~2.5M1.07×
18Wyoming~40K1.05×
19California~3M1.04×
20Georgia~800K1.04×
21Illinois~900K1.03×
22Oregon~300K1.03×
23Arizona~500K1.01×
24Nebraska~100K0.99×
25South Carolina~400K0.98×
26New York~1.5M0.96×
27South Dakota~60K0.96×
28North Dakota~50K0.96×
29Pennsylvania~800K0.95×
30Washington~500K0.94×
31Oklahoma~300K0.93×
32Connecticut~200K0.93×
33New Jersey~600K0.90×
34Mississippi~200K0.89×
35New Mexico~100K0.89×
36Florida~1.5M0.88×
37Minnesota~300K0.88×
38Hawaii~90K0.85×
39Louisiana~300K0.83×
40Montana~60K0.83×
41Delaware~60K0.83×
42Alaska~50K0.83×
43New Hampshire~80K0.82×
44Maine~80K0.82×
45Colorado~300K0.81×
46Nevada~200K0.81×
47Massachusetts~400K0.78×
48Maryland~300K0.78×
49Rhode Island~60K0.76×
50Washington, District of Columbia~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Factory, United States
0.69×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Factory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Factory audience
#·InterestCategoryAffinity×
01J.Crew FactoryShopping3.37×
02Multi-toolHome & Garden2.88×
03Largemouth bassFood & Beverages2.76×
04LumberHome & Garden2.45×
05Plant nurseryHome & Garden2.34×
06Diaper bagKids & Family2.12×
07Fly fishingSports2.12×
08Mechanical engineeringBusiness & Career1.96×
09Microwave ovenHome & Garden1.91×
10CarpentryHome & Garden1.87×
11Planet FitnessSports1.80×
12PatioHome & Garden1.75×
13Golf ChannelSports1.73×
14Nordstrom rackFashion & Accessoires1.65×
15InnovationBusiness & Career1.57×
16PlumbingHome & Garden1.56×
17TicketmasterTravel & Leisure1.54×
18Discount storesShopping1.52×
19Ace HardwareHome & Garden1.51×
20United Parcel ServiceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Factory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Factory audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.27×
Need for SecurityCONSERVATISM1.24×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Factory audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
MindfulnessBALANCE0.87×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Factory have in United States?

Factory has an estimated audience of 25,949,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Factory fans?

48.8% of Factory fans are female, 51.2% are male, with an average age of 41.2 years.

03

Which brands do Factory fans like most?

Factory fans show strongest brand affinity for Planet Fitness (1.8×), Nordstrom rack (1.65×), and Lumber (2.45×) over the country average.

04

Where do Factory fans live in United States?

Factory fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Factory fans also like?

Beyond Factory itself, the audience over-indexes on Nordstrom rack (1.65×), Lumber (2.45×), Multi-tool (2.88×), and Diaper bag (2.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Factory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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