A data profile of the people who buy, follow and care about Factory in France — modelled from more than twelve digital signal sources. Factory has an estimated audience of 2,628,964 people in France.
The average Factory fan in France is 41.9 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Centre-Val de Loire, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (213.71× the country average).
Demographically, the Factory audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Factory fan in France is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Factory profile in France.
41.1% are female, 58.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 41.9 |
| Estimated audience size | 2,628,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Factory audience comes from France.
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 6.1% |
| Italy | 4.4% |
Where the Factory audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Centre-Val de Loire | ~400K | 3.92× | |
| 02 | Île-de-France | ~600K | 1.25× | |
| 03 | Corsica | ~10K | 0.87× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 0.80× | |
| 05 | Normandy | ~100K | 0.78× | |
| 06 | Brittany | ~100K | 0.76× | |
| 07 | Grand Est | ~200K | 0.75× | |
| 08 | Hauts-de-France | ~200K | 0.74× | |
| 09 | Occitanie | ~200K | 0.73× | |
| 10 | Pays de la Loire | ~100K | 0.73× | |
| 11 | Auvergne-Rhône-Alpes | ~200K | 0.69× | |
| 12 | Bourgogne-Franche-Comté | ~70K | 0.68× | |
| 13 | Nouvelle-Aquitaine | ~100K | 0.62× |
The strongest cross-interests of the Factory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 213.71× | ||
| 02 | Selfridges | Shopping | 162.18× | ||
| 03 | Christmas Gift | Kids & Family | 24.48× | ||
| 04 | Christmas tree | Kids & Family | 22.07× | ||
| 05 | Cheetah | Pets & Animals | 15.24× | ||
| 06 | Kitchen garden | Home & Garden | 13.77× | ||
| 07 | Girl power | Politics & Society | 12.89× | ||
| 08 | Broadcasting of sports events | Movies & TV | 12.29× | ||
| 09 | Sustainable products | Politics & Society | 11.71× | ||
| 10 | Dentistry | Business & Career | 10.84× | ||
| 11 | Zoom lens | Technology & Electronics | 10.09× | ||
| 12 | Breast Cancer awareness | Health | 9.85× | ||
| 13 | Doctor of Medicine | Business & Career | 7.39× | ||
| 14 | Hormone | Health | 7.35× | ||
| 15 | New Testament | Politics & Society | 7.06× | ||
| 16 | Single-lens reflex camera | Technology & Electronics | 6.99× | ||
| 17 | Improvisation | Music & Radio | 5.05× | ||
| 18 | Permanent residency | Business & Career | 4.16× | ||
| 19 | Genetics | Kids & Family | 2.30× | ||
| 20 | Midi Libre | News | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.44× | |
| Quality Awareness | PREMIUM | 2.26× | |
| Mindfulness | BALANCE | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Community Orientation | OPEN | 0.88× |
Factory has an estimated audience of 2,628,964 people in France, concentrated in Île-de-France and Centre-Val de Loire.
41.1% of Factory fans are female, 58.9% are male, with an average age of 41.9 years.
Factory fans show strongest brand affinity for Love & Sex (213.71×), Christmas Gift (24.48×), and Kitchen garden (13.77×) over the country average.
Factory fans in France are most concentrated in Île-de-France (reach ~600K), Centre-Val de Loire (reach ~400K), and Auvergne-Rhône-Alpes (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Factory itself, the audience over-indexes on Christmas Gift (24.48×), Kitchen garden (13.77×), Christmas tree (22.07×), and Broadcasting of sports events (12.29×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Factory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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