L.L.Bean Audience in Germany
L.L.Bean has an estimated audience of 250,849 people in Germany. 59.7% are female, 40.3% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vibraphone, Fringe (TV series), Outlet store, Factory, Warehouse.
The average L.L.Bean fan in Germany is 39.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vibraphone, Fringe (TV series), Outlet store, with strongest over-indexing on Vibraphone (38.91× the country average). Demographically, the L.L.Bean audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of L.L.Bean fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 39.1 |
| Estimated audience size | 250,849 |
Audience persona
The typical L.L.Bean fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Vibraphone.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 54,971 | 1.36× |
| Nordrhein-Westfalen | 49,352 | 0.9× |
| Baden-Württemberg | 36,582 | 1.07× |
| Hessen | 29,074 | 1.52× |
| Berlin | 23,135 | 2.06× |
| Rheinland-Pfalz | 19,837 | 1.58× |
| Niedersachsen | 19,173 | 0.79× |
| Hamburg | 8,407 | 1.48× |
| Sachsen | 8,279 | 0.67× |
| Schleswig-Holstein | 7,631 | 0.85× |
| Brandenburg | 4,804 | 0.62× |
| Thüringen | 2,951 | 0.46× |
| Sachsen-Anhalt | 2,866 | 0.44× |
| Bremen | 2,495 | 1.16× |
| Mecklenburg-Vorpommern | 2,372 | 0.5× |
| Saarland | 1,658 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vibraphone | 38.91× | Music & Radio |
| Fringe (TV series) | 41.17× | Movies & TV |
| Outlet store | 13.61× | Shopping |
| Factory | 8.33× | Business & Career |
| Warehouse | 10.22× | Shopping |
| Shopping malls | 3.51× | Shopping |
| Breuninger | 3.78× | Fashion & Accessoires |
| Outletcity Metzingen | 6.15× | Shopping |
| Borussia Dortmund | 1.62× | Sports |
| Main-Taunus-Zentrum | 6.1× | Shopping |
| Gender | 6.01× | Politics & Society |
| Riem Arcaden | 6.24× | Shopping |
| Weserpark | 6.16× | Shopping |
| Genetics | 6.07× | Kids & Family |
| Online shopping | 1.64× | Shopping |
| Woman | 2.96× | Kids & Family |
| Design | 1.6× | Home & Garden |
| Clothing | 1.55× | Fashion & Accessoires |
| H&M | 2.06× | Shopping |
| Business | 1.65× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.51 |
| Quality Awareness | PREMIUM | 2.5 |
| Design Affinity | PREMIUM | 2.2 |
| DIY Mentality | THRILL | 2.01 |
| Sports Activity | POWER | 1.8 |
| Creativity | OPEN | 1.75 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.4% |
| Japan | 8.6% |
| Canada | 4.6% |
See L.L.Bean audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does L.L.Bean have in Germany?
L.L.Bean has an estimated audience of 250,849 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of L.L.Bean fans?
59.7% of L.L.Bean fans are female, 40.3% are male, with an average age of 39.1 years.
Which brands do L.L.Bean fans like most?
L.L.Bean fans show strongest brand affinity for Vibraphone (38.91×), Fringe (TV series) (41.17×), and Outlet store (13.61×) over the country average.
Where do L.L.Bean fans live in Germany?
L.L.Bean fans in Germany are most concentrated in Bayern (reach 54,971), Nordrhein-Westfalen (reach 49,352), and Baden-Württemberg (reach 36,582). These three regions account for the largest share of the active audience.
What other brands do L.L.Bean fans also like?
Beyond L.L.Bean itself, the audience over-indexes on Fringe (TV series) (41.17×), Outlet store (13.61×), Factory (8.33×), and Warehouse (10.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for L.L.Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.