Rascasse Audience Intelligence

Crossword Audience in Brazil

Name: Crossword — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Crossword in Brazil — modelled from more than twelve digital signal sources. Crossword has an estimated audience of 4,082,862 people in Brazil.

#4among Video game in Brazil #1105among Topic in Brazil #39in Games

The average Crossword fan in Brazil is 42.9 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crossword profile in Brazil.

Audience size

4.1M

in Brazil

Gender

58.0%♀

42.0% male

Age

42.9

average years

Country rank

#1663

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Crossword fans

58.0% are female, 42.0% are male, average age 42.9.

Fig. 02

Gender split

58.0%

Female

42.0%

Male

Demographic split for Crossword audience in Brazil
Metric	Value
Female	58.0%
Male	42.0%
Average age	42.9
Estimated audience size	4,082,862

Fig. 03

Age distribution

Age distribution of the Crossword audience in Brazil
Age bracket	Share	%
16-19		12%
20-29		16%
30-39		20%
40-49		22%
50+		29%

Fig. 04

Worldwide distribution

5.5%

of the worldwide Crossword audience comes from Brazil.

Worldwide audience distribution share by country for Crossword
Country	Share
United States	23.8%
United Kingdom	9.9%
India	6.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crossword audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Crossword fans by region: top regions in Brazil
#	Region	Reach	×
01	Alagoas	~80K	1.35×
02	Federal District	~90K	1.32×
03	Paraná	~300K	1.23×
04	Pernambuco	~200K	1.20×
05	Rio Grande do Sul	~300K	1.19×
06	Rio de Janeiro	~400K	1.17×
07	São Paulo	~1M	1.16×
08	Santa Catarina	~200K	1.09×
09	Paraíba	~90K	1.08×
10	Rio Grande do Norte	~70K	1.03×
11	Roraima	~10K	1.02×
12	Acre	~10K	1.01×
13	Amapá	~10K	1.00×
14	Minas Gerais	~400K	0.99×
15	Ceará	~200K	0.98×
16	Espírito Santo	~80K	0.96×
17	Amazonas	~70K	0.96×
18	Mato Grosso do Sul	~60K	0.95×
19	Tocantins	~30K	0.95×
20	Sergipe	~40K	0.94×
21	Rondônia	~30K	0.94×
22	Piauí	~50K	0.93×
23	Maranhão	~90K	0.89×
24	Mato Grosso	~70K	0.89×
25	Bahia	~200K	0.87×
26	Pará	~100K	0.86×
27	Goiás	~100K	0.85×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

See Crossword audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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