A data profile of the people who buy, follow and care about Scrapbooking in Brazil — modelled from more than twelve digital signal sources. Scrapbooking has an estimated audience of 3,511,458 people in Brazil.
Scrapbooking has an estimated audience of 3,511,458 people in Brazil. 84.6% are female, 15.4% are male, average age 39.6. Top brand affinities: Origami, Tok&Stok, Instagram, Knitting, Medicine.
Top brand affinities include Origami, Tok&Stok, Instagram, with strongest over-indexing on Origami (9.66× the country average).
Demographically, the Scrapbooking audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Creativity, Convenience Orientation.
The typical Scrapbooking fan in Brazil is more female, around 39.6 years old, with strong Creativity tendencies and a notable affinity for Origami.
The key figures that characterise the Scrapbooking profile in Brazil.
84.6% are female, 15.4% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 84.6% |
| Male | 15.4% |
| Average age | 39.6 |
| Estimated audience size | 3,511,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Scrapbooking audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.6% |
| Brazil | 7.6% |
| Germany | 6.1% |
The strongest cross-interests of the Scrapbooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origami | Kids & Family | 9.66× | ||
| 02 | Tok&Stok | Home & Garden | 5.97× | ||
| 03 | Mixed martial arts | Sports | 3.18× | ||
| 04 | Knitting | Home & Garden | 2.57× | ||
| 05 | Flower | Home & Garden | 2.14× | ||
| 06 | Animated movies | Movies & TV | 2.12× | ||
| 07 | Handbags | Fashion & Accessoires | 1.95× | ||
| 08 | Medicine | Business & Career | 1.85× | ||
| 09 | Radio | Technology & Electronics | 1.85× | ||
| 10 | Pop music | Music & Radio | 1.79× | ||
| 11 | Rock music | Music & Radio | 1.78× | ||
| 12 | Furniture | Home & Garden | 1.77× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | Do it yourself (DIY) | Home & Garden | 1.75× | ||
| 15 | Shopping malls | Shopping | 1.70× | ||
| 16 | Country music | Music & Radio | 1.68× | ||
| 17 | Hip hop music | Music & Radio | 1.68× | ||
| 18 | Fragrances | Beauty & Wellness | 1.63× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.63× | ||
| 20 | Personal care | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.26× | |
| Convenience Orientation | PREMIUM | 1.69× | |
| Individualism | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Scrapbooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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