Rascasse Audience Intelligence

EA Sports FC Audience in United Kingdom

A data profile of the people who buy, follow and care about EA Sports FC in United Kingdom — modelled from more than twelve digital signal sources. EA Sports FC has an estimated audience of 5,832,037 people in United Kingdom.

The average EA Sports FC fan in United Kingdom is 29.1 years old, more male, and lives primarily in England.

The audience is concentrated in England, Greater London, North West.

Top brand affinities include Pro Evolution Soccer, FIFA World Cup 2026, GNK Dinamo Zagreb, with strongest over-indexing on Pro Evolution Soccer (46.35× the country average).

Demographically, the EA Sports FC audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical EA Sports FC fan in United Kingdom is more male, around 29.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Pro Evolution Soccer.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EA Sports FC profile in United Kingdom.

Audience size
5.8M
in United Kingdom
Gender
26.9%
73.1% male
Age
29.1
average years
Country rank
#1121
Video / Board Game in United Kingdom
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EA Sports FC fans

26.9% are female, 73.1% are male, average age 29.1.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for EA Sports FC audience in United Kingdom
MetricValue
Female26.9%
Male73.1%
Average age29.1
Estimated audience size5,832,037
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the EA Sports FC audience in United Kingdom
Age bracketShare%
16-1944%
20-2927%
30-3916%
40-499%
50+4%
Fig. 04

Worldwide distribution

16.3%

of the worldwide EA Sports FC audience comes from United Kingdom.

Worldwide audience distribution share by country for EA Sports FC
CountryShare
United Kingdom16.3%
Germany13.2%
United States9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EA Sports FC audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

EA Sports FC fans by region: top regions in United Kingdom
#RegionReachAffinity×
01England~4.5M1.37×
02North West~800K1.21×
03Greater London~800K1.11×
04East Midlands~400K1.05×
05South West~500K1.04×
06East of England~500K1.01×
07Northern Ireland~200K1.00×
08South East~800K0.96×
09North East~200K0.95×
10Wales~300K0.92×
11West Midlands~200K0.92×
12Scotland~500K0.89×
13Yorkshire and the Humber~400K0.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EA Sports FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EA Sports FC audience
#·InterestCategoryAffinity×
01GNK Dinamo ZagrebSports52.69×
02Pro Evolution Soccer (video game)Games46.76×
03Pro Evolution SoccerGames46.35×
04FC Schalke 04Sports24.62×
05888casinoMusic & Radio5.43×
06Paris Saint-GermainSports4.06×
07Sky BetGames2.87×
08FIFA World Cup 2026Sports2.82×
09Arsenal F.C.Sports2.81×
10Manchester City F.C.Sports2.79×
11Aston Villa F.C.Sports2.74×
12Wembley StadiumSports2.65×
13Sky SportSports2.51×
14Manchester United F.C.Sports2.49×
15FIFA World CupSports2.42×
16UEFA Champions LeagueSports2.34×
17BBC SportSports2.13×
18William Hill (bookmaker)Games2.01×
19Liverpool F.C.Sports1.97×
20Premier LeagueSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EA Sports FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by EA Sports FC audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.29×
Early Adopter MentalityPOWER1.27×
Social Media UsageJOY1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by EA Sports FC audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.69×
CreativityOPEN0.71×
Design AffinityPREMIUM0.71×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does EA Sports FC have in United Kingdom?

EA Sports FC has an estimated audience of 5,832,037 people in United Kingdom, concentrated in England and Greater London.

02

What is the gender split and age of EA Sports FC fans?

26.9% of EA Sports FC fans are female, 73.1% are male, with an average age of 29.1 years.

03

Which brands do EA Sports FC fans like most?

EA Sports FC fans show strongest brand affinity for Pro Evolution Soccer (46.35×), FIFA World Cup 2026 (2.82×), and GNK Dinamo Zagreb (52.69×) over the country average.

04

Where do EA Sports FC fans live in United Kingdom?

EA Sports FC fans in United Kingdom are most concentrated in England (reach ~4.5M), Greater London (reach ~800K), and North West (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do EA Sports FC fans also like?

Beyond EA Sports FC itself, the audience over-indexes on FIFA World Cup 2026 (2.82×), GNK Dinamo Zagreb (52.69×), FIFA World Cup (2.42×), and Manchester United F.C. (2.49×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for EA Sports FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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