Tekken Audience in United States

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Tekken has an estimated audience of 1,393,581 people in United States. 26.7% are female, 73.3% are male, average age 28.8. Top regions: California, Texas, Florida. Top brand affinities: Cranberry juice, Cookie Jam, Candy Crush Soda Saga, Candy Crush Jelly Saga, Super Smash Bros. Brawl.

The average Tekken fan in United States is 28.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cranberry juice, Cookie Jam, Candy Crush Soda Saga, with strongest over-indexing on Cranberry juice (45.5× the country average). Demographically, the Tekken audience skews more male with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Tekken fans

Demographic split for Tekken audience in United States
MetricValue
Female26.7%
Male73.3%
Average age28.8
Estimated audience size1,393,581

Audience persona

The typical Tekken fan in United States is more male, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cranberry juice.

Top regions in United States

Top regions ranked by reach for Tekken in United States
RegionReachAffinity
California229,8601.5×
Texas161,4471.35×
Florida99,1311.05×
New York91,9251.18×
Georgia53,6331.25×
Illinois49,4831.07×
North Carolina48,0611.15×
Pennsylvania45,9490.98×
Virginia44,3801.31×
Ohio40,5410.94×
Arizona40,2281.41×
Maryland38,2951.6×
Washington37,2111.33×
New Jersey35,9261.01×
Michigan34,6440.95×
Tennessee26,3130.94×
Massachusetts25,4300.93×
Indiana25,1340.99×
Alabama25,0141.28×
Missouri23,2851.04×
South Carolina20,9121×
Colorado19,9690.91×
Kentucky19,0821.09×
Nevada18,2871.36×
Oregon17,7031.11×
Louisiana17,5290.98×
Minnesota16,9660.85×
Oklahoma16,7001.08×
Wisconsin16,1250.77×
Connecticut13,6000.97×
Arkansas12,4241.08×
Mississippi11,8431.03×
Utah11,0740.89×
Kansas10,0770.92×
Iowa8,8800.77×
Hawaii8,3091.39×
New Mexico6,9190.99×
Idaho5,4900.79×
Nebraska5,1790.74×
West Virginia4,8280.74×
Washington, District of Columbia4,0870.98×
Rhode Island3,9700.9×
Alaska3,8031.28×
New Hampshire3,7100.68×
Delaware3,5550.92×
Maine3,1530.63×
Montana2,2410.58×
South Dakota1,9940.62×
North Dakota1,8820.66×
Vermont1,3990.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tekken audience
BrandAffinityCategory
Cranberry juice45.5×Food & Beverages
Cookie Jam54.48×Games
Candy Crush Soda Saga37.8×Games
Candy Crush Jelly Saga38.57×Games
Super Smash Bros. Brawl30.84×Games
Devil May Cry18.51×Games
Mortal Kombat9.4×Games
Tekken 733.48×Games
Gummy Drop!31.33×Games
Street Fighter14.22×Games
Monster Hunter8.27×Games
Super Smash Bros.10.94×Games
Call of Duty: Advanced Warfare13.5×Games
SuperCity47.63×Games
Superman1.6×Movies & TV
Forza Horizon14.11×Games
Tom Clancy's Rainbow Six (video game)18.56×Games
Polygon (website)10.92×Games
Peacemaker2.15×Movies & TV
Mortal Kombat X21.8×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tekken audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Early Adopter MentalityPOWER1.97
PatriotismCONSERVATISM1.84
ExtroversionTHRILL1.37
Social Media UsageJOY1.19
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Tekken
CountryShare
United States20.1%
India12.9%
Japan10.5%

See Tekken audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Tekken have in United States?

Tekken has an estimated audience of 1,393,581 people in United States, concentrated in California and Texas.

What is the gender split and age of Tekken fans?

26.7% of Tekken fans are female, 73.3% are male, with an average age of 28.8 years.

Which brands do Tekken fans like most?

Tekken fans show strongest brand affinity for Cranberry juice (45.5×), Cookie Jam (54.48×), and Candy Crush Soda Saga (37.8×) over the country average.

Where do Tekken fans live in United States?

Tekken fans in United States are most concentrated in California (reach 229,860), Texas (reach 161,447), and Florida (reach 99,131). These three regions account for the largest share of the active audience.

What other brands do Tekken fans also like?

Beyond Tekken itself, the audience over-indexes on Cookie Jam (54.48×), Candy Crush Soda Saga (37.8×), Candy Crush Jelly Saga (38.57×), and Super Smash Bros. Brawl (30.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tekken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.