Rascasse Audience Intelligence

Tekken Audience in United States

A data profile of the people who buy, follow and care about Tekken in United States — modelled from more than twelve digital signal sources. Tekken has an estimated audience of 1,395,409 people in United States.

#124among Video game in United States#200among Video / Board Game in United States#398in Games

The average Tekken fan in United States is 28.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cranberry juice, Cookie Jam, Candy Crush Soda Saga, with strongest over-indexing on Cranberry juice (45.5× the country average).

Demographically, the Tekken audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tekken fan in United States is more male, around 28.8 years old, with strong Individualism tendencies and a notable affinity for Cranberry juice.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tekken profile in United States.

Audience size
1.4M
in United States
Gender
26.7%♀
73.3% male
Age
28.8
average years
Country rank
#18726
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tekken fans

26.7% are female, 73.3% are male, average age 28.8.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Tekken audience in United States
MetricValue
Female26.7%
Male73.3%
Average age28.8
Estimated audience size1,395,409
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Tekken audience in United States
Age bracketShare%
16-1946%
20-2926%
30-3916%
40-498%
50+4%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Tekken audience comes from United States.

Worldwide audience distribution share by country for Tekken
CountryShare
United States20.0%
India12.9%
Japan10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tekken audience in United States is strongest.

Fig. 05

Top regions by affinity

Tekken fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~40K1.56×
02California~200K1.40×
03Arizona~40K1.38×
04Nevada~20K1.33×
05Hawaii~8K1.33×
06Alaska~4K1.31×
07Alabama~20K1.28×
08Texas~200K1.27×
09Virginia~40K1.23×
10Washington~30K1.23×
11Georgia~50K1.19×
12North Carolina~50K1.11×
13New York~90K1.10×
14Kentucky~20K1.10×
15Oklahoma~20K1.09×
16Arkansas~10K1.08×
17Florida~100K1.06×
18Oregon~20K1.06×
19Mississippi~10K1.06×
20Louisiana~20K1.05×
21Illinois~50K1.02×
22New Mexico~7K1.02×
23Missouri~20K1.00×
24Delaware~4K1.00×
25South Carolina~20K0.99×
26New Jersey~30K0.98×
27Indiana~20K0.98×
28Connecticut~10K0.97×
29Washington, District of Columbia~4K0.96×
30Pennsylvania~40K0.95×
31Michigan~30K0.95×
32Tennessee~30K0.95×
33Rhode Island~4K0.94×
34Ohio~40K0.93×
35Kansas~10K0.93×
36Utah~10K0.92×
37Colorado~20K0.89×
38Massachusetts~20K0.88×
39Minnesota~20K0.86×
40Idaho~6K0.86×
41West Virginia~5K0.84×
42Nebraska~6K0.82×
43North Dakota~2K0.82×
44Iowa~9K0.81×
45Wisconsin~20K0.79×
46South Dakota~3K0.78×
47New Hampshire~4K0.76×
48Maine~4K0.74×
49Vermont~2K0.74×
50Montana~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Tekken, United States
0.73×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tekken audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tekken audience
#·InterestCategoryAffinity×
01Cookie JamGames54.48×
02SuperCityGames47.63×
03Cranberry juiceFood & Beverages45.50×
04Candy Crush Jelly SagaGames38.57×
05Candy Crush Soda SagaGames37.80×
06Tekken 7Games33.48×
07Gummy Drop!Games31.33×
08Super Smash Bros. BrawlGames30.84×
09OMG (eSports)Sports21.09×
10Tom Clancy's Rainbow Six (video game)Games18.56×
11Devil May CryGames18.51×
12Street FighterGames14.22×
13Forza HorizonGames14.11×
14Call of Duty: Advanced WarfareGames13.50×
15Super Smash Bros.Games10.94×
16Polygon (website)Games10.92×
17Mortal KombatGames9.40×
18Monster HunterGames8.27×
19PeacemakerMovies & TV2.15×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tekken audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tekken audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.16×
PatriotismCONSERVATISM1.04×
Convenience OrientationPREMIUM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tekken audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
CreativityOPEN0.63×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tekken have in United States?

Tekken has an estimated audience of 1,395,409 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tekken fans?

26.7% of Tekken fans are female, 73.3% are male, with an average age of 28.8 years.

03

Which brands do Tekken fans like most?

Tekken fans show strongest brand affinity for Cranberry juice (45.5×), Cookie Jam (54.48×), and Candy Crush Soda Saga (37.8×) over the country average.

04

Where do Tekken fans live in United States?

Tekken fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tekken fans also like?

Beyond Tekken itself, the audience over-indexes on Cookie Jam (54.48×), Candy Crush Soda Saga (37.8×), Candy Crush Jelly Saga (38.57×), and Super Smash Bros. Brawl (30.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Tekken audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tekken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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