Polygon (website) Audience in United States

Polygon (website) has an estimated audience of 2,733,832 people in United States. Top regions: Texas, California, Florida. Top brand affinities: Micro Center, Humble Bundle, Autism Awareness, Diabetes mellitus awareness, Google Maps.

Polygon (website) fans in United States are concentrated in Texas, with strong brand affinity for Micro Center. The audience is concentrated in Texas, California, Florida. Top brand affinities include Micro Center, Humble Bundle, Autism Awareness, with strongest over-indexing on Micro Center (25.95× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Website / Newspaper / Magazine

Demographics of Polygon (website) fans

Demographic split for Polygon (website) audience in United States
MetricValue
Estimated audience size2,733,832

Audience persona

The typical Polygon (website) fan in United States shows strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Polygon (website) in United States
RegionReachAffinity
Texas289,3371.23×
California253,4000.84×
Florida223,0841.21×
New York211,2981.38×
Illinois103,2261.13×
Pennsylvania96,6551.05×
Virginia87,4931.31×
Georgia86,7851.03×
North Carolina85,7521.04×
Washington82,2341.5×
Ohio78,0700.93×
New Jersey77,4951.11×
Michigan72,2231.01×
Arizona72,0401.29×
Massachusetts59,2451.1×
Tennessee53,0810.97×
Maryland52,3611.11×
Indiana50,4961.01×
Colorado50,1441.16×
Alabama48,4181.27×
Oregon42,5121.36×
Missouri40,5750.92×
South Carolina38,1050.93×
Louisiana37,0261.05×
Wisconsin36,3880.88×
Minnesota35,5110.91×
Nevada29,9371.13×
Kentucky29,0770.85×
Connecticut28,5121.04×
Oklahoma26,4020.87×
Utah23,8790.98×
Mississippi18,6670.83×
Kansas17,6730.82×
Arkansas16,7620.74×
Iowa15,0480.67×
New Mexico14,4551.05×
Hawaii13,4641.15×
West Virginia11,9450.94×
Idaho11,5750.84×
New Hampshire10,3430.96×
Washington, District of Columbia10,3181.26×
Nebraska9,7120.71×
Alaska7,8731.35×
Maine7,2630.74×
Rhode Island7,2300.83×
Montana6,5190.86×
South Dakota5,6030.89×
Delaware5,3650.71×
North Dakota4,1150.73×
Vermont3,5560.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polygon (website) audience
BrandAffinityCategory
Micro Center25.95×Shopping
Humble Bundle80.54×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.7×Internet & Social Media
Capital One6.2×Business & Career
PSV Eindhoven51.67×Sports
Microblogging12.67×Technology & Electronics
DeviantArt10.04×Internet & Social Media
Roblox11.5×Games
Singer-songwriter5.51×Music & Radio
GameSpot21.92×Games
CarGurus7.08×Cars & Mobility
Indeed.com4.86×Business & Career
Aaron Rodgers7.1×Sports
Beetlejuice5.37×Movies & TV
Income tax13.19×Business & Career
Bruce Willis7.89×Movies & TV
Margot Robbie10.08×Movies & TV
IGN11.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polygon (website) audience
TraitClusterScore
Early Adopter MentalityPOWER2.81
PatriotismCONSERVATISM2.32
LGBTQ+ IdentityOPEN1.25
Social Media UsageJOY1.24
ExtroversionTHRILL1.18
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Polygon (website)
CountryShare
United States41.3%
Indonesia9.5%
India8.3%

See Polygon (website) audiences in other countries

More Games audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Polygon (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.