BlizzCon Audience in United States
BlizzCon has an estimated audience of 329,435 people in United States. 52.0% are female, 48.0% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Crackdown, Evolve (video game), Newegg, DreamHack.
The average BlizzCon fan in United States is 35.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Crackdown, Evolve (video game), with strongest over-indexing on Micro Center (73.13× the country average). Demographically, the BlizzCon audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Event
Demographics of BlizzCon fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 35.4 |
| Estimated audience size | 329,435 |
Audience persona
The typical BlizzCon fan in United States is balanced, around 35.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 87,329 | 2.41× |
| Texas | 27,847 | 0.98× |
| Florida | 19,042 | 0.85× |
| New York | 16,930 | 0.92× |
| Washington | 11,473 | 1.74× |
| Illinois | 10,618 | 0.97× |
| Pennsylvania | 9,083 | 0.82× |
| Ohio | 8,996 | 0.89× |
| Virginia | 8,201 | 1.02× |
| Georgia | 7,680 | 0.76× |
| North Carolina | 7,527 | 0.76× |
| Michigan | 7,179 | 0.83× |
| New Jersey | 6,719 | 0.8× |
| Arizona | 6,604 | 0.98× |
| Massachusetts | 6,127 | 0.94× |
| Colorado | 5,660 | 1.09× |
| Tennessee | 5,579 | 0.84× |
| Missouri | 5,152 | 0.97× |
| Oregon | 5,141 | 1.36× |
| Indiana | 4,780 | 0.79× |
| Maryland | 4,728 | 0.83× |
| Minnesota | 4,485 | 0.95× |
| Nevada | 4,473 | 1.4× |
| Kentucky | 4,235 | 1.03× |
| Wisconsin | 3,959 | 0.8× |
| Utah | 3,734 | 1.27× |
| Louisiana | 3,146 | 0.74× |
| Oklahoma | 3,074 | 0.84× |
| Alabama | 2,928 | 0.64× |
| South Carolina | 2,849 | 0.57× |
| Connecticut | 2,555 | 0.77× |
| Kansas | 2,389 | 0.92× |
| Idaho | 2,158 | 1.31× |
| Arkansas | 1,976 | 0.73× |
| Iowa | 1,902 | 0.7× |
| Mississippi | 1,516 | 0.56× |
| Hawaii | 1,399 | 0.99× |
| Nebraska | 1,212 | 0.73× |
| New Hampshire | 1,169 | 0.9× |
| West Virginia | 1,168 | 0.76× |
| Alaska | 1,166 | 1.65× |
| New Mexico | 1,139 | 0.69× |
| Maine | 1,128 | 0.96× |
| Montana | 1,016 | 1.11× |
| Rhode Island | 996 | 0.95× |
| North Dakota | 977 | 1.44× |
| South Dakota | 931 | 1.22× |
| Washington, District of Columbia | 859 | 0.87× |
| Delaware | 832 | 0.92× |
| Wyoming | 810 | 1.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Micro Center | 73.13× | Shopping |
| Crackdown | 148.03× | Games |
| Evolve (video game) | 167.35× | Games |
| Newegg | 47.86× | Shopping |
| DreamHack | 112.89× | Sports |
| Kotaku | 40.78× | Games |
| Polygon (website) | 43.36× | Games |
| Crackdown 2 | 191.87× | Games |
| GameStop | 12.32× | Games |
| GameSpot | 33.06× | Games |
| Ubisoft | 36.23× | Games |
| SteelSeries | 44.83× | Games |
| Fractal Design | 103.69× | Technology & Electronics |
| 6.58× | Internet & Social Media | |
| Joystiq | 147.96× | Internet & Social Media |
| The Division | 86.51× | Movies & TV |
| TigerDirect | 125.98× | Shopping |
| Major League Gaming | 44.2× | Sports |
| Dailymotion | 16.92× | Movies & TV |
| Gamescom | 96.4× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.15 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Patriotism | CONSERVATISM | 1.41 |
| Social Media Usage | JOY | 1.29 |
| Extroversion | THRILL | 1.28 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| Brazil | 25.4% |
| Germany | 5.9% |
See BlizzCon audiences in other countries
More Games audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
Frequently asked questions
How many fans does BlizzCon have in United States?
BlizzCon has an estimated audience of 329,435 people in United States, concentrated in California and Texas.
What is the gender split and age of BlizzCon fans?
52.0% of BlizzCon fans are female, 48.0% are male, with an average age of 35.4 years.
Which brands do BlizzCon fans like most?
BlizzCon fans show strongest brand affinity for Micro Center (73.13×), Crackdown (148.03×), and Evolve (video game) (167.35×) over the country average.
Where do BlizzCon fans live in United States?
BlizzCon fans in United States are most concentrated in California (reach 87,329), Texas (reach 27,847), and Florida (reach 19,042). These three regions account for the largest share of the active audience.
What other brands do BlizzCon fans also like?
Beyond BlizzCon itself, the audience over-indexes on Crackdown (148.03×), Evolve (video game) (167.35×), Newegg (47.86×), and DreamHack (112.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BlizzCon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.