Cookie Jam Audience in United States
Cookie Jam has an estimated audience of 801,364 people in United States. 57.8% are female, 42.2% are male, average age 28.4. Top regions: Texas, Mississippi, California. Top brand affinities: Tekken, Planet Fitness, Candy Crush Saga, North Korea, Candy Crush Soda Saga.
The average Cookie Jam fan in United States is 28.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Mississippi, California. Top brand affinities include Tekken, Planet Fitness, Candy Crush Saga, with strongest over-indexing on Tekken (43.4× the country average). Demographically, the Cookie Jam audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Cookie Jam fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 28.4 |
| Estimated audience size | 801,364 |
Audience persona
The typical Cookie Jam fan in United States is more female, around 28.4 years old, with strong Pet Ownership tendencies and a notable affinity for Tekken.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 62,000 | 0.9× |
| Mississippi | 46,160 | 6.99× |
| California | 44,196 | 0.5× |
| Ohio | 42,990 | 1.74× |
| New York | 34,149 | 0.76× |
| Pennsylvania | 33,615 | 1.25× |
| Florida | 32,583 | 0.6× |
| Tennessee | 28,092 | 1.75× |
| Minnesota | 23,717 | 2.07× |
| Georgia | 22,755 | 0.92× |
| Michigan | 22,504 | 1.07× |
| Louisiana | 20,491 | 1.98× |
| Indiana | 19,195 | 1.31× |
| North Carolina | 15,520 | 0.64× |
| Maryland | 15,379 | 1.12× |
| South Carolina | 14,133 | 1.17× |
| New Jersey | 13,594 | 0.67× |
| Virginia | 12,242 | 0.63× |
| Illinois | 11,571 | 0.43× |
| Idaho | 11,469 | 2.85× |
| Connecticut | 10,961 | 1.36× |
| Arizona | 10,917 | 0.67× |
| Arkansas | 10,267 | 1.56× |
| Iowa | 10,099 | 1.53× |
| Washington | 9,620 | 0.6× |
| Massachusetts | 8,586 | 0.54× |
| Kentucky | 7,835 | 0.78× |
| Wisconsin | 7,796 | 0.65× |
| Missouri | 6,870 | 0.53× |
| Alabama | 5,773 | 0.52× |
| Oklahoma | 4,991 | 0.56× |
| Kansas | 4,902 | 0.78× |
| Nebraska | 4,828 | 1.2× |
| Oregon | 3,656 | 0.4× |
| Colorado | 3,253 | 0.26× |
| Washington, District of Columbia | 2,992 | 1.24× |
| Wyoming | 2,923 | 2.46× |
| Delaware | 2,454 | 1.11× |
| Utah | 1,995 | 0.28× |
| Nevada | 1,761 | 0.23× |
| North Dakota | 1,322 | 0.8× |
| New Mexico | 1,314 | 0.33× |
| West Virginia | 1,298 | 0.35× |
| Rhode Island | 1,213 | 0.48× |
| Montana | 1,080 | 0.49× |
| Maine | 898 | 0.31× |
| Hawaii | 896 | 0.26× |
| South Dakota | 727 | 0.39× |
| New Hampshire | 698 | 0.22× |
| Alaska | 676 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tekken | 43.4× | Games |
| Planet Fitness | 4.06× | Sports |
| Candy Crush Saga | 7.39× | Games |
| North Korea | 8.01× | Travel & Leisure |
| Candy Crush Soda Saga | 18.81× | Games |
| Bass guitar | 2.96× | Music & Radio |
| Saxophone | 5.43× | Music & Radio |
| Avast! | 14.93× | Technology & Electronics |
| Slot machine | 3.99× | Games |
| Princess Polly | 5.62× | Fashion & Accessoires |
| Farming Simulator | 20× | Games |
| Metaphysics | 2.99× | Business & Career |
| Confucianism | 20× | Politics & Society |
| Cello | 4.75× | Music & Radio |
| Golf Channel | 3.03× | Sports |
| Hiking trails | 4.7× | Sports |
| Hearthstone | 19.82× | Games |
| Labrador | 4.63× | Pets & Animals |
| Miniature Schnauzer | 4.31× | Pets & Animals |
| Fly fishing | 3.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.08 |
| Quality Awareness | PREMIUM | 1.08 |
| Price Sensitivity | PREMIUM | 1.07 |
| Creativity | OPEN | 0.95 |
| Family Orientation | CONSERVATISM | 0.88 |
| Social Media Usage | JOY | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.2% |
| Germany | 10.0% |
| United Kingdom | 7.2% |
See Cookie Jam audiences in other countries
More Games audiences in United States
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- Call of Duty (16,541,098)
Frequently asked questions
How many fans does Cookie Jam have in United States?
Cookie Jam has an estimated audience of 801,364 people in United States, concentrated in Texas and Mississippi.
What is the gender split and age of Cookie Jam fans?
57.8% of Cookie Jam fans are female, 42.2% are male, with an average age of 28.4 years.
Which brands do Cookie Jam fans like most?
Cookie Jam fans show strongest brand affinity for Tekken (43.4×), Planet Fitness (4.06×), and Candy Crush Saga (7.39×) over the country average.
Where do Cookie Jam fans live in United States?
Cookie Jam fans in United States are most concentrated in Texas (reach 62,000), Mississippi (reach 46,160), and California (reach 44,196). These three regions account for the largest share of the active audience.
What other brands do Cookie Jam fans also like?
Beyond Cookie Jam itself, the audience over-indexes on Planet Fitness (4.06×), Candy Crush Saga (7.39×), North Korea (8.01×), and Candy Crush Soda Saga (18.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cookie Jam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.