Rascasse Audience Intelligence

Cookie Jam Audience in United States

A data profile of the people who buy, follow and care about Cookie Jam in United States — modelled from more than twelve digital signal sources. Cookie Jam has an estimated audience of 801,034 people in United States.

#318among Video / Board Game in United States#565in Games

The average Cookie Jam fan in United States is 28.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, California.

Top brand affinities include Candy Crush Soda Saga, Tekken, Puzzle video games, with strongest over-indexing on Candy Crush Soda Saga (66.38× the country average).

Demographically, the Cookie Jam audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cookie Jam fan in United States is more female, around 28.4 years old, with strong Family Orientation tendencies and a notable affinity for Candy Crush Soda Saga.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookie Jam profile in United States.

Audience size
801K
in United States
Gender
57.8%♀
42.2% male
Age
28.4
average years
Country rank
#27437
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookie Jam fans

57.8% are female, 42.2% are male, average age 28.4.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Cookie Jam audience in United States
MetricValue
Female57.8%
Male42.2%
Average age28.4
Estimated audience size801,034
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Cookie Jam audience in United States
Age bracketShare%
16-1956%
20-2917%
30-3911%
40-499%
50+7%
Fig. 04

Worldwide distribution

51.1%

of the worldwide Cookie Jam audience comes from United States.

Worldwide audience distribution share by country for Cookie Jam
CountryShare
United States51.1%
United Kingdom8.0%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookie Jam audience in United States is strongest.

Fig. 05

Top regions by affinity

Cookie Jam fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K5.87×
02Wyoming~3K2.44×
03Idaho~8K2.11×
04Iowa~10K1.84×
05Ohio~40K1.79×
06Indiana~30K1.79×
07Michigan~40K1.74×
08Pennsylvania~50K1.71×
09New Hampshire~5K1.67×
10Louisiana~20K1.66×
11Minnesota~20K1.63×
12Nebraska~6K1.55×
13Tennessee~20K1.40×
14Arkansas~8K1.24×
15South Carolina~10K1.14×
16Connecticut~9K1.12×
17Maryland~10K1.05×
18Delaware~2K1.05×
19Washington, District of Columbia~3K1.04×
20Massachusetts~20K1.00×
21Kentucky~10K0.97×
22Rhode Island~2K0.95×
23North Carolina~20K0.94×
24North Dakota~2K0.92×
25Hawaii~3K0.91×
26New Mexico~4K0.90×
27South Dakota~2K0.89×
28Alaska~2K0.89×
29Montana~2K0.88×
30Kansas~5K0.85×
31New York~40K0.83×
32Georgia~20K0.82×
33Washington~10K0.82×
34West Virginia~3K0.81×
35Maine~2K0.81×
36Missouri~10K0.80×
37Texas~50K0.79×
38Arizona~10K0.77×
39Alabama~8K0.74×
40Florida~40K0.72×
41Oklahoma~6K0.72×
42Wisconsin~9K0.71×
43Nevada~5K0.68×
44Utah~5K0.67×
45Oregon~6K0.64×
46New Jersey~10K0.63×
47Virginia~10K0.63×
48Colorado~7K0.56×
49California~40K0.50×
50Illinois~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Cookie Jam, United States
0.50×1.00×5.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookie Jam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookie Jam audience
#·InterestCategoryAffinity×
01Candy Crush Soda SagaGames66.38×
02TekkenGames54.48×
03Bagel BitesFood & Beverages33.95×
04North KoreaTravel & Leisure12.98×
05QVCMovies & TV8.02×
06Puzzle video gamesGames6.86×
07LotteryGames6.10×
08Weather forecastingHome & Garden5.97×
09SolitaireGames5.15×
10FedExBusiness & Career5.08×
11One PieceMovies & TV4.82×
12Vehicle insuranceCars & Mobility4.22×
13Discount storesShopping3.90×
14Mortgage loansBusiness & Career3.55×
15PinterestInternet & Social Media3.40×
16Planet FitnessSports3.10×
17Shopping mallsShopping2.89×
18McDonald'sFood & Beverages2.82×
19Pizza HutFood & Beverages2.69×
20FurnitureHome & Garden2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookie Jam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookie Jam audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.04×
Convenience OrientationPREMIUM1.95×
Price SensitivityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookie Jam audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Early Adopter MentalityPOWER0.69×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookie Jam have in United States?

Cookie Jam has an estimated audience of 801,034 people in United States, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Cookie Jam fans?

57.8% of Cookie Jam fans are female, 42.2% are male, with an average age of 28.4 years.

03

Which brands do Cookie Jam fans like most?

Cookie Jam fans show strongest brand affinity for Candy Crush Soda Saga (66.38×), Tekken (54.48×), and Puzzle video games (6.86×) over the country average.

04

Where do Cookie Jam fans live in United States?

Cookie Jam fans in United States are most concentrated in Texas (reach ~50K), Pennsylvania (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cookie Jam fans also like?

Beyond Cookie Jam itself, the audience over-indexes on Tekken (54.48×), Puzzle video games (6.86×), North Korea (12.98×), and QVC (8.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Cookie Jam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookie Jam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →