Cookie Jam Audience in United States

Cookie Jam logo

Cookie Jam has an estimated audience of 801,364 people in United States. 57.8% are female, 42.2% are male, average age 28.4. Top regions: Texas, Mississippi, California. Top brand affinities: Guy Lafleur, Nebraska Cornhuskers football, Home staging, JDSU, Nipsey Hussle.

The average Cookie Jam fan in United States is 28.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Mississippi, California. Top brand affinities include Guy Lafleur, Nebraska Cornhuskers football, Home staging, with strongest over-indexing on Guy Lafleur (43.4× the country average). Demographically, the Cookie Jam audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Cookie Jam fans

Demographic split for Cookie Jam audience in United States
MetricValue
Female57.8%
Male42.2%
Average age28.4
Estimated audience size801,364

Audience persona

The typical Cookie Jam fan in United States is more female, around 28.4 years old, with strong Pet Ownership tendencies and a notable affinity for Guy Lafleur.

Top regions in United States

Top regions ranked by reach for Cookie Jam in United States
RegionReachAffinity
Texas62,0000.9×
Mississippi46,1606.99×
California44,1960.5×
Ohio42,9901.74×
New York34,1490.76×
Pennsylvania33,6151.25×
Florida32,5830.6×
Tennessee28,0921.75×
Minnesota23,7172.07×
Georgia22,7550.92×
Michigan22,5041.07×
Louisiana20,4911.98×
Indiana19,1951.31×
North Carolina15,5200.64×
Maryland15,3791.12×
South Carolina14,1331.17×
New Jersey13,5940.67×
Virginia12,2420.63×
Illinois11,5710.43×
Idaho11,4692.85×
Connecticut10,9611.36×
Arizona10,9170.67×
Arkansas10,2671.56×
Iowa10,0991.53×
Washington9,6200.6×
Massachusetts8,5860.54×
Kentucky7,8350.78×
Wisconsin7,7960.65×
Missouri6,8700.53×
Alabama5,7730.52×
Oklahoma4,9910.56×
Kansas4,9020.78×
Nebraska4,8281.2×
Oregon3,6560.4×
Colorado3,2530.26×
Washington, District of Columbia2,9921.24×
Wyoming2,9232.46×
Delaware2,4541.11×
Utah1,9950.28×
Nevada1,7610.23×
North Dakota1,3220.8×
New Mexico1,3140.33×
West Virginia1,2980.35×
Rhode Island1,2130.48×
Montana1,0800.49×
Maine8980.31×
Hawaii8960.26×
South Dakota7270.39×
New Hampshire6980.22×
Alaska6760.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cookie Jam audience
BrandAffinityCategory
Guy Lafleur43.4×Sports
Nebraska Cornhuskers football3.57×Sports
Home staging4.98×Home & Garden
JDSU2.13×Business & Career
Nipsey Hussle3.96×Music & Radio
Noodle (Gorillaz)2.25×Music & Radio
Electrolyte2.89×Health
Sears2.52×Shopping
Charlamagne Tha God5.58×Movies & TV
Captain America (1990 film)2.64×Movies & TV
Home Delivery1.82×Food & Beverages
UK garage3.09×Music & Radio
Eutheria11.67×Pets & Animals
Grammarly2.38×Business & Career
Urban horticulture1.75×Home & Garden
Del Mar Fairgrounds14.93×Sports
Definitive Technology20×Technology & Electronics
Hibachi3.45×Food & Beverages
Gordita4.8×Food & Beverages
La Opinión2.99×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cookie Jam audience
TraitClusterScore
Pet OwnershipJOY1.08
Quality AwarenessPREMIUM1.08
Price SensitivityPREMIUM1.07
CreativityOPEN0.95
Family OrientationCONSERVATISM0.88
Social Media UsageJOY0.86

Worldwide distribution

Worldwide audience distribution share by country for Cookie Jam
CountryShare
United States46.2%
Germany10.0%
United Kingdom7.2%

See Cookie Jam audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Cookie Jam have in United States?

Cookie Jam has an estimated audience of 801,364 people in United States, concentrated in Texas and Mississippi.

What is the gender split and age of Cookie Jam fans?

57.8% of Cookie Jam fans are female, 42.2% are male, with an average age of 28.4 years.

Which brands do Cookie Jam fans like most?

Cookie Jam fans show strongest brand affinity for Guy Lafleur (43.4×), Nebraska Cornhuskers football (3.57×), and Home staging (4.98×) over the country average.

Where do Cookie Jam fans live in United States?

Cookie Jam fans in United States are most concentrated in Texas (reach 62,000), Mississippi (reach 46,160), and California (reach 44,196). These three regions account for the largest share of the active audience.

What other brands do Cookie Jam fans also like?

Beyond Cookie Jam itself, the audience over-indexes on Nebraska Cornhuskers football (3.57×), Home staging (4.98×), JDSU (2.13×), and Nipsey Hussle (3.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookie Jam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.