Rascasse Audience Intelligence

Bagel Bites Target Market in United States

A data profile of the people who buy, follow and care about Bagel Bites in United States — modelled from more than twelve digital signal sources. Bagel Bites has an estimated audience of 357,966 people in United States.

#4547among Brand in United States#2308in Food & Beverages

The average Bagel Bites fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Romania national football team, Einstein Bros. Bagels, Jell-O, with strongest over-indexing on Romania national football team (224.54× the country average).

Demographically, the Bagel Bites audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bagel Bites fan in United States is balanced, around 35.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Romania national football team.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bagel Bites profile in United States.

Audience size
358K
in United States
Gender
52.7%♀
47.3% male
Age
35.3
average years
Country rank
#44102
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bagel Bites

52.7% are female, 47.3% are male, average age 35.3.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Bagel Bites audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.3
Estimated audience size357,966
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Bagel Bites audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4914%
50+15%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Bagel Bites audience comes from United States.

Worldwide audience distribution share by country for Bagel Bites
CountryShare
United States73.1%
Canada6.0%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bagel Bites audience in United States is strongest.

Fig. 05

Top regions by affinity

Bagel Bites customers by region in United States
#RegionReachAffinity×
01New York~30K1.29×
02Kentucky~5K1.23×
03Connecticut~4K1.19×
04West Virginia~2K1.19×
05Massachusetts~8K1.16×
06Florida~30K1.15×
07New Jersey~10K1.12×
08Tennessee~8K1.12×
09Virginia~9K1.10×
10Alabama~5K1.10×
11Texas~30K1.09×
12Iowa~3K1.08×
13Pennsylvania~10K1.07×
14North Carolina~10K1.07×
15Indiana~7K1.07×
16Louisiana~5K1.06×
17Oklahoma~4K1.06×
18South Carolina~6K1.05×
19Arkansas~3K1.05×
20New Hampshire~1K1.05×
21California~40K1.04×
22Georgia~10K1.04×
23Washington~7K1.04×
24Rhode Island~1K1.03×
25Delaware<1K1.03×
26Alaska<1K1.03×
27Michigan~9K1.01×
28Missouri~6K1.01×
29Arizona~7K1.00×
30Mississippi~3K0.99×
31Ohio~10K0.98×
32Nebraska~2K0.98×
33Illinois~10K0.97×
34Kansas~3K0.97×
35Utah~3K0.96×
36Idaho~2K0.96×
37North Dakota<1K0.96×
38Maryland~6K0.94×
39Oregon~4K0.94×
40Nevada~3K0.94×
41Hawaii~1K0.91×
42Maine~1K0.90×
43Minnesota~4K0.88×
44New Mexico~2K0.88×
45South Dakota<1K0.88×
46Montana<1K0.87×
47Vermont<1K0.87×
48Colorado~5K0.85×
49Wisconsin~4K0.85×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Bagel Bites, United States
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bagel Bites audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bagel Bites audience
#·InterestCategoryAffinity×
01Romania national football teamSports224.54×
02funny-frischFood & Beverages180.33×
03Zaatar w ZeitFood & Beverages179.35×
04LION CerealsFood & Beverages96.21×
05Bulmers Irish CiderFood & Beverages69.39×
06Jell-OFood & Beverages54.93×
07Hot PocketsFood & Beverages46.58×
08Einstein Bros. BagelsFood & Beverages34.36×
09Cookie JamGames33.95×
10Pizza RollsFood & Beverages22.77×
11Pret a MangerFood & Beverages19.96×
12Tombstone (pizza)Food & Beverages12.19×
13BagelFood & Beverages10.09×
14White Castle (restaurant)Food & Beverages8.82×
15Yard HouseFood & Beverages7.40×
16Stripes (film)Movies & TV6.54×
17Panda ExpressFood & Beverages5.13×
18Taco BellFood & Beverages2.43×
19Wendy'sFood & Beverages2.24×
20Burger KingFood & Beverages2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bagel Bites audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bagel Bites audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.30×
ExtroversionTHRILL1.29×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bagel Bites audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Sports ActivityPOWER0.96×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bagel Bites's target market in United States?

Bagel Bites's target market in United States covers an estimated 357,966 people, concentrated in California and Texas.

02

What is the gender split and age of Bagel Bites customers?

52.7% of the Bagel Bites audience are female, 47.3% are male, with an average age of 35.3 years.

03

Which brands do Bagel Bites fans like most?

Bagel Bites fans show strongest brand affinity for Romania national football team (224.54×), Einstein Bros. Bagels (34.36×), and Jell-O (54.93×) over the country average.

04

Where do Bagel Bites fans live in United States?

Bagel Bites fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bagel Bites fans also like?

Beyond Bagel Bites itself, the audience over-indexes on Einstein Bros. Bagels (34.36×), Jell-O (54.93×), Hot Pockets (46.58×), and Panda Express (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bagel Bites audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bagel Bites. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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