Rascasse Audience Intelligence

Bagel Audience in United States

A data profile of the people who buy, follow and care about Bagel in United States — modelled from more than twelve digital signal sources. Bagel has an estimated audience of 3,620,993 people in United States.

#60among Dish in United States#4562among Topic in United States#564in Food & Beverages

The average Bagel fan in United States is 36.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Einstein Bros. Bagels, Polish cuisine, Porto's Bakery, with strongest over-indexing on Einstein Bros. Bagels (15× the country average).

Demographically, the Bagel audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bagel fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Einstein Bros. Bagels.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bagel profile in United States.

Audience size
3.6M
in United States
Gender
59.0%♀
41.0% male
Age
36.6
average years
Country rank
#8758
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bagel fans

59.0% are female, 41.0% are male, average age 36.6.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Bagel audience in United States
MetricValue
Female59.0%
Male41.0%
Average age36.6
Estimated audience size3,620,993
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Bagel audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3915%
40-4917%
50+19%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Bagel audience comes from United States.

Worldwide audience distribution share by country for Bagel
CountryShare
United States40.0%
Taiwan6.8%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bagel audience in United States is strongest.

Fig. 05

Top regions by affinity

Bagel fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K4.36×
02New Jersey~300K2.88×
03Washington, District of Columbia~30K2.40×
04Vermont~10K2.29×
05Massachusetts~100K1.66×
06Connecticut~50K1.46×
07Washington~100K1.43×
08California~500K1.34×
09Oregon~50K1.32×
10Colorado~70K1.31×
11Maine~20K1.31×
12Pennsylvania~200K1.26×
13Rhode Island~10K1.19×
14North Carolina~100K1.14×
15Virginia~100K1.14×
16New Hampshire~20K1.13×
17Maryland~70K1.12×
18Florida~300K1.08×
19Delaware~10K1.05×
20Nevada~40K1.04×
21Illinois~100K1.01×
22Hawaii~10K0.91×
23Arizona~70K0.89×
24South Carolina~50K0.85×
25Utah~30K0.85×
26Wyoming~4K0.79×
27Texas~200K0.78×
28Michigan~70K0.78×
29Georgia~80K0.76×
30Minnesota~40K0.72×
31Idaho~10K0.72×
32Montana~7K0.72×
33Tennessee~50K0.71×
34Alaska~5K0.67×
35Wisconsin~40K0.65×
36Ohio~70K0.62×
37New Mexico~10K0.60×
38Missouri~30K0.55×
39Nebraska~10K0.55×
40Indiana~40K0.54×
41Kentucky~20K0.50×
42Oklahoma~20K0.50×
43South Dakota~4K0.50×
44Iowa~10K0.47×
45Louisiana~20K0.46×
46Kansas~10K0.46×
47Arkansas~10K0.44×
48Alabama~20K0.42×
49West Virginia~7K0.39×
50Mississippi~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Bagel, United States
0.33×1.00×4.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bagel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bagel audience
#·InterestCategoryAffinity×
01Polish cuisineFood & Beverages20.01×
02Clube Atlético MineiroSports15.39×
03Einstein Bros. BagelsFood & Beverages15.00×
04american psychoMovies & TV8.82×
05Porto's BakeryFood & Beverages8.22×
06Rainbow ShopShopping8.07×
07OwlPets & Animals6.85×
08Waffle HouseFood & Beverages2.92×
09Nothing Bundt CakesFood & Beverages2.80×
10Culver'sFood & Beverages2.45×
11Panera BreadFood & Beverages1.98×
12DinnerFood & Beverages1.82×
13AldiShopping1.79×
14Texas RoadhouseFood & Beverages1.73×
15Trader Joe'sShopping1.71×
16Hobby LobbyHome & Garden1.66×
17StarbucksFood & Beverages1.65×
18Dollar GeneralShopping1.58×
19Burger KingFood & Beverages1.55×
20WalgreensShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bagel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bagel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Community OrientationOPEN1.36×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bagel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
Social Media UsageJOY1.02×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bagel have in United States?

Bagel has an estimated audience of 3,620,993 people in United States, concentrated in New York and California.

02

What is the gender split and age of Bagel fans?

59.0% of Bagel fans are female, 41.0% are male, with an average age of 36.6 years.

03

Which brands do Bagel fans like most?

Bagel fans show strongest brand affinity for Einstein Bros. Bagels (15×), Polish cuisine (20.01×), and Porto's Bakery (8.22×) over the country average.

04

Where do Bagel fans live in United States?

Bagel fans in United States are most concentrated in New York (reach ~900K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bagel fans also like?

Beyond Bagel itself, the audience over-indexes on Polish cuisine (20.01×), Porto's Bakery (8.22×), american psycho (8.82×), and Clube Atlético Mineiro (15.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bagel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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