Bagel Audience in United States

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Bagel has an estimated audience of 3,620,993 people in United States. 59.0% are female, 41.0% are male, average age 36.6. Top regions: New York, California, New Jersey. Top brand affinities: Einstein Bros. Bagels, Polish cuisine, american psycho, Owl, Botafogo de Futebol e Regatas.

The average Bagel fan in United States is 36.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Einstein Bros. Bagels, Polish cuisine, american psycho, with strongest over-indexing on Einstein Bros. Bagels (15× the country average). Demographically, the Bagel audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Bagel fans

Demographic split for Bagel audience in United States
MetricValue
Female59.0%
Male41.0%
Average age36.6
Estimated audience size3,620,993

Audience persona

The typical Bagel fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Einstein Bros. Bagels.

Top regions in United States

Top regions ranked by reach for Bagel in United States
RegionReachAffinity
New York1,025,4725.07×
California580,0041.46×
New Jersey278,7823.03×
Florida269,4011.1×
Texas251,4190.81×
Pennsylvania161,1021.32×
Illinois123,8551.03×
Massachusetts121,5131.7×
North Carolina121,2581.11×
Washington111,5671.54×
Virginia99,5931.13×
Georgia83,2140.75×
Colorado76,5321.34×
Michigan72,3960.76×
Ohio71,7790.64×
Maryland68,9361.11×
Arizona63,6440.86×
Oregon53,6471.29×
Connecticut53,4751.47×
Tennessee50,8860.7×
South Carolina44,8700.82×
Minnesota38,9370.75×
Nevada38,6801.1×
Indiana36,1710.55×
Wisconsin34,7890.64×
Missouri31,8040.54×
Washington, District of Columbia27,7892.55×
Utah26,9810.83×
Kentucky21,3410.47×
Louisiana20,8450.45×
Oklahoma20,2910.5×
Alabama18,6650.37×
New Hampshire14,2491×
Maine14,0441.08×
Vermont13,9362.19×
Rhode Island13,2321.15×
Hawaii12,9700.83×
Iowa12,9060.43×
Kansas12,4390.44×
Arkansas12,3540.41×
Idaho11,7560.65×
New Mexico10,5730.58×
Nebraska9,4410.52×
Delaware9,4380.94×
Mississippi8,6650.29×
Montana5,7230.57×
West Virginia5,1730.31×
Alaska3,8700.5×
South Dakota3,4370.41×
Wyoming2,9350.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bagel audience
BrandAffinityCategory
Einstein Bros. Bagels15×Food & Beverages
Polish cuisine20.01×Food & Beverages
american psycho8.82×Movies & TV
Owl6.85×Pets & Animals
Botafogo de Futebol e Regatas18.98×Sports
Aldi1.79×Shopping
Shoes (American band)3.92×Music & Radio
Texas Roadhouse1.73×Food & Beverages
Hobby Lobby1.66×Home & Garden
Starbucks1.65×Food & Beverages
Waffle House2.92×Food & Beverages
Dollar General1.58×Shopping
Dinner1.82×Food & Beverages
Walgreens1.53×Shopping
Panera Bread1.98×Food & Beverages
Nothing Bundt Cakes2.8×Food & Beverages
Lunch1.77×Food & Beverages
Burger King1.55×Food & Beverages
Pizza Hut1.53×Food & Beverages
Pizza1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bagel audience
TraitClusterScore
IndulgenceJOY1.57
Price SensitivityPREMIUM1.36
Community OrientationOPEN1.3
Healthy LifestyleBALANCE1.27
ExtroversionTHRILL1.27
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Bagel
CountryShare
United States40.2%
Taiwan6.8%
Japan4.7%

See Bagel audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Bagel have in United States?

Bagel has an estimated audience of 3,620,993 people in United States, concentrated in New York and California.

What is the gender split and age of Bagel fans?

59.0% of Bagel fans are female, 41.0% are male, with an average age of 36.6 years.

Which brands do Bagel fans like most?

Bagel fans show strongest brand affinity for Einstein Bros. Bagels (15×), Polish cuisine (20.01×), and american psycho (8.82×) over the country average.

Where do Bagel fans live in United States?

Bagel fans in United States are most concentrated in New York (reach 1,025,472), California (reach 580,004), and New Jersey (reach 278,782). These three regions account for the largest share of the active audience.

What other brands do Bagel fans also like?

Beyond Bagel itself, the audience over-indexes on Polish cuisine (20.01×), american psycho (8.82×), Owl (6.85×), and Botafogo de Futebol e Regatas (18.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bagel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.