White Castle (restaurant) Audience in United States

White Castle (restaurant) logo

White Castle (restaurant) has an estimated audience of 7,086,504 people in United States. 52.7% are female, 47.3% are male, average age 37.6. Top regions: Illinois, Ohio, Indiana. Top brand affinities: Jack in the Box, Cook Out (restaurant), Pollo Tropical, Taco Bell, Chick-fil-A.

The average White Castle (restaurant) fan in United States is 37.6 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Ohio, Indiana. Top brand affinities include Jack in the Box, Cook Out (restaurant), Pollo Tropical, with strongest over-indexing on Jack in the Box (8.36× the country average). Demographically, the White Castle (restaurant) audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of White Castle (restaurant) fans

Demographic split for White Castle (restaurant) audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.6
Estimated audience size7,086,504

Audience persona

The typical White Castle (restaurant) fan in United States is balanced, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Jack in the Box.

Top regions in United States

Top regions ranked by reach for White Castle (restaurant) in United States
RegionReachAffinity
Illinois825,2933.5×
Ohio700,1903.21×
Indiana641,0654.95×
New York637,3881.61×
Michigan609,7093.29×
Kentucky502,3565.65×
Missouri460,2054.03×
New Jersey451,0282.5×
Florida377,6690.79×
Minnesota263,2102.59×
California257,2510.33×
Arizona226,8451.57×
Texas223,3610.37×
Nevada204,3702.98×
Pennsylvania160,6130.67×
Tennessee153,1721.08×
North Carolina82,1000.39×
Virginia75,6860.44×
Wisconsin72,4860.68×
Georgia71,1380.33×
Maryland53,0460.44×
Massachusetts46,0850.33×
Washington43,5590.31×
Colorado43,4370.39×
Connecticut39,2320.55×
South Carolina36,8040.35×
Louisiana31,1540.34×
Oklahoma30,1850.38×
Kansas27,5070.49×
Alabama27,4090.28×
Iowa23,6520.41×
Oregon21,6900.27×
Arkansas20,8830.36×
Utah15,8110.25×
Mississippi15,0210.26×
West Virginia14,7930.45×
Nebraska10,7540.3×
New Mexico10,5010.3×
Delaware10,0700.52×
New Hampshire8,1660.29×
Rhode Island8,1570.36×
Idaho8,0470.23×
Washington, District of Columbia6,9070.32×
Maine6,8030.27×
Hawaii5,3510.18×
South Dakota4,4850.27×
Montana4,1410.21×
North Dakota4,1220.28×
Vermont3,5910.29×
Alaska2,9960.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White Castle (restaurant) audience
BrandAffinityCategory
Jack in the Box8.36×Food & Beverages
Cook Out (restaurant)16.58×Food & Beverages
Pollo Tropical18.24×Food & Beverages
Taco Bell3.57×Food & Beverages
Chick-fil-A3.34×Food & Beverages
Hardee's9.55×Food & Beverages
Arby's5.48×Food & Beverages
Five Guys5.75×Food & Beverages
Subway3.4×Food & Beverages
Dairy Queen4.84×Food & Beverages
Popeyes Louisiana Kitchen5.87×Food & Beverages
Fuzzy's Taco Shop20.6×Shopping
Burger King2.99×Food & Beverages
Zaxby's6.78×Food & Beverages
Panda Express3.26×Food & Beverages
Wingstop2.94×Food & Beverages
Little Caesars3.2×Food & Beverages
7-Eleven3.06×Shopping
Del Taco6.94×Food & Beverages
Sonic Drive-In4.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White Castle (restaurant) audience
TraitClusterScore
Convenience OrientationPREMIUM1.53
ExtroversionTHRILL1.28
Family OrientationCONSERVATISM1.23
LGBTQ+ IdentityOPEN1.22
Urban LifestyleOPEN1.18
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for White Castle (restaurant)
CountryShare
United States75.4%
United Kingdom2.4%
Japan2.3%

See White Castle (restaurant) audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does White Castle (restaurant) have in United States?

White Castle (restaurant) has an estimated audience of 7,086,504 people in United States, concentrated in Illinois and Ohio.

What is the gender split and age of White Castle (restaurant) fans?

52.7% of White Castle (restaurant) fans are female, 47.3% are male, with an average age of 37.6 years.

Which brands do White Castle (restaurant) fans like most?

White Castle (restaurant) fans show strongest brand affinity for Jack in the Box (8.36×), Cook Out (restaurant) (16.58×), and Pollo Tropical (18.24×) over the country average.

Where do White Castle (restaurant) fans live in United States?

White Castle (restaurant) fans in United States are most concentrated in Illinois (reach 825,293), Ohio (reach 700,190), and Indiana (reach 641,065). These three regions account for the largest share of the active audience.

What other brands do White Castle (restaurant) fans also like?

Beyond White Castle (restaurant) itself, the audience over-indexes on Cook Out (restaurant) (16.58×), Pollo Tropical (18.24×), Taco Bell (3.57×), and Chick-fil-A (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White Castle (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.