Rascasse Audience Intelligence

White Castle (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about White Castle (restaurant) in United States — modelled from more than twelve digital signal sources. White Castle (restaurant) has an estimated audience of 7,142,533 people in United States.

#36among Restaurants in United States#514among Brand in United States#365in Food & Beverages

The average White Castle (restaurant) fan in United States is 37.6 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Ohio, New York.

Top brand affinities include Raising Cane's Chicken Fingers, Jack in the Box, Popeyes Louisiana Kitchen, with strongest over-indexing on Raising Cane's Chicken Fingers (7.64× the country average).

Demographically, the White Castle (restaurant) audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White Castle (restaurant) fan in United States is balanced, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Raising Cane's Chicken Fingers.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Castle (restaurant) profile in United States.

Audience size
7.1M
in United States
Gender
52.7%♀
47.3% male
Age
37.6
average years
Country rank
#4928
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of White Castle (restaurant)

52.7% are female, 47.3% are male, average age 37.6.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for White Castle (restaurant) audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.6
Estimated audience size7,142,533
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the White Castle (restaurant) audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

75.0%

of the worldwide White Castle (restaurant) audience comes from United States.

Worldwide audience distribution share by country for White Castle (restaurant)
CountryShare
United States75.0%
United Kingdom2.4%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Castle (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

White Castle (restaurant) customers by region in United States
#RegionReachAffinity×
01Kentucky~500K6.01×
02Indiana~700K5.11×
03Missouri~500K4.40×
04Nevada~200K3.62×
05Illinois~800K3.55×
06Michigan~600K3.23×
07Ohio~700K3.13×
08Minnesota~300K2.75×
09New Jersey~500K2.74×
10New York~700K1.70×
11Arizona~200K1.54×
12Tennessee~200K1.08×
13Florida~500K1.07×
14Wisconsin~70K0.63×
15Pennsylvania~100K0.59×
16Connecticut~30K0.48×
17Delaware~9K0.47×
18Kansas~20K0.44×
19West Virginia~10K0.43×
20Virginia~60K0.37×
21Maryland~50K0.37×
22Iowa~20K0.36×
23Oklahoma~30K0.35×
24Rhode Island~8K0.35×
25Vermont~4K0.35×
26Texas~200K0.34×
27North Dakota~5K0.34×
28Colorado~40K0.33×
29Louisiana~30K0.33×
30Arkansas~20K0.33×
31South Dakota~5K0.33×
32North Carolina~70K0.32×
33Washington, District of Columbia~7K0.32×
34Alaska~5K0.32×
35South Carolina~30K0.30×
36Nebraska~10K0.30×
37New Mexico~10K0.30×
38New Hampshire~8K0.30×
39California~200K0.28×
40Georgia~60K0.28×
41Massachusetts~40K0.28×
42Maine~7K0.28×
43Montana~5K0.28×
44Washington~40K0.26×
45Mississippi~20K0.26×
46Alabama~20K0.25×
47Oregon~20K0.25×
48Idaho~9K0.25×
49Utah~20K0.24×
50Hawaii~7K0.23×
Fig. 06

Affinity by region

Affinity by region — White Castle (restaurant), United States
0.23×1.00×6.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Castle (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Castle (restaurant) audience
#·InterestCategoryAffinity×
01Fuzzy's Taco ShopShopping20.60×
02Pollo TropicalFood & Beverages18.24×
03Cook Out (restaurant)Food & Beverages16.58×
04Hardee'sFood & Beverages9.55×
05Jack in the BoxFood & Beverages8.36×
06Raising Cane's Chicken FingersFood & Beverages7.64×
07Zaxby'sFood & Beverages6.78×
08Popeyes Louisiana KitchenFood & Beverages5.87×
09Five GuysFood & Beverages5.75×
10Culver'sFood & Beverages5.51×
11Arby'sFood & Beverages5.48×
12Dairy QueenFood & Beverages4.84×
13Wendy'sFood & Beverages4.61×
14Taco BellFood & Beverages3.57×
15SubwayFood & Beverages3.40×
16Chick-fil-AFood & Beverages3.34×
17Panda ExpressFood & Beverages3.26×
18Little CaesarsFood & Beverages3.20×
19Burger KingFood & Beverages2.99×
20WingstopFood & Beverages2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Castle (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Castle (restaurant) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Urban LifestyleOPEN1.07×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Castle (restaurant) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.57×
Community OrientationOPEN0.69×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is White Castle (restaurant)'s target market in United States?

White Castle (restaurant)'s target market in United States covers an estimated 7,142,533 people, concentrated in Illinois and Ohio.

02

What is the gender split and age of White Castle (restaurant) customers?

52.7% of the White Castle (restaurant) audience are female, 47.3% are male, with an average age of 37.6 years.

03

Which brands do White Castle (restaurant) fans like most?

White Castle (restaurant) fans show strongest brand affinity for Raising Cane's Chicken Fingers (7.64×), Jack in the Box (8.36×), and Popeyes Louisiana Kitchen (5.87×) over the country average.

04

Where do White Castle (restaurant) fans live in United States?

White Castle (restaurant) fans in United States are most concentrated in Illinois (reach ~800K), Ohio (reach ~700K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do White Castle (restaurant) fans also like?

Beyond White Castle (restaurant) itself, the audience over-indexes on Jack in the Box (8.36×), Popeyes Louisiana Kitchen (5.87×), Cook Out (restaurant) (16.58×), and Wendy's (4.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See White Castle (restaurant) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White Castle (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →