Gaia Online Audience in United States
Gaia Online has an estimated audience of 528,964 people in United States. 66.4% are female, 33.6% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Tiffany Haddish, Dog breed, Electrolyte, Algebra.
The average Gaia Online fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Tiffany Haddish, Dog breed, with strongest over-indexing on Home equity (20× the country average). Demographically, the Gaia Online audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Gaia Online fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 30.8 |
| Estimated audience size | 528,964 |
Audience persona
The typical Gaia Online fan in United States is more female, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 70,688 | 1.22× |
| Texas | 43,001 | 0.95× |
| Florida | 32,951 | 0.92× |
| New York | 21,399 | 0.72× |
| Arizona | 19,871 | 1.84× |
| Ohio | 19,515 | 1.2× |
| Washington | 18,659 | 1.76× |
| Pennsylvania | 18,213 | 1.02× |
| North Carolina | 17,934 | 1.13× |
| Georgia | 17,788 | 1.09× |
| Michigan | 16,463 | 1.19× |
| Illinois | 13,607 | 0.77× |
| Oregon | 13,251 | 2.19× |
| South Carolina | 11,107 | 1.4× |
| Virginia | 10,453 | 0.81× |
| Indiana | 10,084 | 1.04× |
| Massachusetts | 10,079 | 0.97× |
| Tennessee | 9,858 | 0.93× |
| Missouri | 9,086 | 1.07× |
| Minnesota | 8,486 | 1.12× |
| New Jersey | 8,211 | 0.61× |
| Maryland | 8,151 | 0.9× |
| Colorado | 7,058 | 0.85× |
| Nevada | 6,948 | 1.36× |
| Kentucky | 6,126 | 0.92× |
| Oklahoma | 5,858 | 1× |
| Iowa | 5,650 | 1.3× |
| Louisiana | 5,510 | 0.81× |
| Idaho | 4,998 | 1.88× |
| Alabama | 4,935 | 0.67× |
| Wisconsin | 4,760 | 0.6× |
| Utah | 3,743 | 0.79× |
| Mississippi | 3,621 | 0.83× |
| Connecticut | 3,384 | 0.64× |
| Hawaii | 3,024 | 1.33× |
| New Mexico | 2,896 | 1.09× |
| Arkansas | 2,690 | 0.62× |
| Kansas | 2,618 | 0.63× |
| South Dakota | 2,401 | 1.96× |
| New Hampshire | 1,837 | 0.88× |
| West Virginia | 1,701 | 0.69× |
| Alaska | 1,582 | 1.4× |
| Maine | 1,516 | 0.8× |
| Nebraska | 1,445 | 0.54× |
| Rhode Island | 1,282 | 0.76× |
| Montana | 1,099 | 0.75× |
| North Dakota | 851 | 0.78× |
| Washington, District of Columbia | 835 | 0.53× |
| Delaware | 808 | 0.55× |
| Vermont | 524 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Tiffany Haddish | 19.31× | Movies & TV |
| Dog breed | 1.88× | Pets & Animals |
| Electrolyte | 7.11× | Health |
| Algebra | 20× | Business & Career |
| Combat sport | 2.19× | Sports |
| Elsword | 20× | Games |
| Hongik University | 14.75× | Business & Career |
| Israel | 2.22× | Travel & Leisure |
| Kendra Scott | 2.73× | Fashion & Accessoires |
| Hornitos Tequila | 16.6× | Food & Beverages |
| Voter registration | 4.31× | Politics & Society |
| Nebraska Cornhuskers football | 3.24× | Sports |
| Home Delivery | 2.79× | Food & Beverages |
| UK garage | 4.03× | Music & Radio |
| Home staging | 3.8× | Home & Garden |
| Tezz | 4.89× | Movies & TV |
| Certified diabetes educator | 8.16× | Business & Career |
| Joe Lynn Turner | 20× | Music & Radio |
| David Yurman | 1.84× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.58 |
| Extroversion | THRILL | 1.61 |
| Sports Activity | POWER | 1.41 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Social Media Usage | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.8% |
| Japan | 7.7% |
| Canada | 5.4% |
See Gaia Online audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does Gaia Online have in United States?
Gaia Online has an estimated audience of 528,964 people in United States, concentrated in California and Texas.
What is the gender split and age of Gaia Online fans?
66.4% of Gaia Online fans are female, 33.6% are male, with an average age of 30.8 years.
Which brands do Gaia Online fans like most?
Gaia Online fans show strongest brand affinity for Home equity (20×), Tiffany Haddish (19.31×), and Dog breed (1.88×) over the country average.
Where do Gaia Online fans live in United States?
Gaia Online fans in United States are most concentrated in California (reach 70,688), Texas (reach 43,001), and Florida (reach 32,951). These three regions account for the largest share of the active audience.
What other brands do Gaia Online fans also like?
Beyond Gaia Online itself, the audience over-indexes on Tiffany Haddish (19.31×), Dog breed (1.88×), Electrolyte (7.11×), and Algebra (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gaia Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.