Rascasse Audience Intelligence

Gaia Online Audience in United States

A data profile of the people who buy, follow and care about Gaia Online in United States — modelled from more than twelve digital signal sources. Gaia Online has an estimated audience of 524,160 people in United States.

#23among Social media in United States#1146among Website / Newspaper / Magazine in United States#364in Internet & Social Media

The average Gaia Online fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Malcolm in the Middle, Online shopping rewards, Home Alone, with strongest over-indexing on Malcolm in the Middle (42.11× the country average).

Demographically, the Gaia Online audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaia Online fan in United States is more female, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Malcolm in the Middle.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaia Online profile in United States.

Audience size
524K
in United States
Gender
66.4%♀
33.6% male
Age
30.8
average years
Country rank
#35644
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gaia Online

66.4% are female, 33.6% are male, average age 30.8.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Gaia Online audience in United States
MetricValue
Female66.4%
Male33.6%
Average age30.8
Estimated audience size524,160
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Gaia Online audience in United States
Age bracketShare%
16-1947%
20-2918%
30-3913%
40-4913%
50+9%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Gaia Online audience comes from United States.

Worldwide audience distribution share by country for Gaia Online
CountryShare
United States51.5%
Japan7.7%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaia Online audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaia Online fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K2.09×
02South Carolina~20K1.92×
03Washington~20K1.81×
04Arizona~20K1.70×
05Nevada~8K1.64×
06Idaho~4K1.60×
07South Dakota~2K1.58×
08Alaska~2K1.48×
09Michigan~20K1.26×
10Iowa~5K1.23×
11Hawaii~3K1.21×
12North Carolina~20K1.16×
13California~70K1.15×
14Ohio~20K1.08×
15Minnesota~8K1.07×
16Mississippi~5K1.06×
17Wyoming<1K1.05×
18Missouri~9K1.03×
19New Mexico~3K1.02×
20Pennsylvania~20K0.98×
21Georgia~20K0.96×
22Oklahoma~6K0.96×
23Montana~1K0.96×
24Delaware~1K0.94×
25Indiana~9K0.92×
26Kentucky~6K0.92×
27Massachusetts~9K0.90×
28Rhode Island~2K0.89×
29Texas~40K0.88×
30New Hampshire~2K0.88×
31Tennessee~9K0.87×
32Louisiana~6K0.86×
33Colorado~7K0.85×
34North Dakota<1K0.85×
35Florida~30K0.84×
36Maryland~8K0.84×
37Maine~2K0.84×
38Virginia~10K0.83×
39West Virginia~2K0.82×
40Utah~4K0.81×
41Kansas~3K0.80×
42Arkansas~3K0.77×
43New York~20K0.72×
44Nebraska~2K0.72×
45Illinois~10K0.71×
46Alabama~5K0.70×
47Washington, District of Columbia~1K0.70×
48Connecticut~4K0.67×
49Wisconsin~5K0.62×
50New Jersey~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Gaia Online, United States
0.58×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaia Online audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaia Online audience
#·InterestCategoryAffinity×
01Online shopping rewardsShopping45.59×
02Temple RunGames44.91×
03Malcolm in the MiddleMovies & TV42.11×
04Zoey 101Movies & TV39.80×
05Jordin SparksMusic & Radio34.85×
06VictoriousMovies & TV30.19×
07Home AloneMovies & TV29.28×
08School of RockMovies & TV28.58×
09Will PoulterMovies & TV20.00×
10Clueless (film)Movies & TV18.99×
11Ratatouille (film)Movies & TV17.42×
12Phineas and FerbMovies & TV15.74×
13Spirited AwayMovies & TV15.64×
14The Legend of ZeldaGames10.20×
15PokémonGames7.03×
167-ElevenShopping6.67×
17DeviantArtInternet & Social Media6.66×
18RedditInternet & Social Media4.98×
19Burger KingFood & Beverages3.83×
20SubwayFood & Beverages3.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaia Online audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaia Online audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.76×
IndividualismJOY1.82×
Social Media UsageJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaia Online audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gaia Online have in United States?

Gaia Online has an estimated audience of 524,160 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gaia Online fans?

66.4% of Gaia Online fans are female, 33.6% are male, with an average age of 30.8 years.

03

Which brands do Gaia Online fans like most?

Gaia Online fans show strongest brand affinity for Malcolm in the Middle (42.11×), Online shopping rewards (45.59×), and Home Alone (29.28×) over the country average.

04

Where do Gaia Online fans live in United States?

Gaia Online fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Gaia Online fans also like?

Beyond Gaia Online itself, the audience over-indexes on Online shopping rewards (45.59×), Home Alone (29.28×), School of Rock (28.58×), and Victorious (30.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Gaia Online audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaia Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →