Build to order Audience in United States

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Build to order has an estimated audience of 494,007 people in United States. 66.2% are female, 33.8% are male, average age 44.2. Top regions: California, Texas, New York. Top brand affinities: DBS Bank, Singapore Airlines, Gundam model, JobStreet.com, Bandai.

The average Build to order fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DBS Bank, Singapore Airlines, Gundam model, with strongest over-indexing on DBS Bank (781.52× the country average). Demographically, the Build to order audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic · Subtype: E-Commerce

Demographics of Build to order fans

Demographic split for Build to order audience in United States
MetricValue
Female66.2%
Male33.8%
Average age44.2
Estimated audience size494,007

Audience persona

The typical Build to order fan in United States is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for DBS Bank.

Top regions in United States

Top regions ranked by reach for Build to order in United States
RegionReachAffinity
California18,4570.34×
Texas9,4310.22×
New York6,6780.24×
Florida6,4450.19×
Ohio6,3370.42×
Mississippi5,3831.32×
Pennsylvania5,1140.31×
Louisiana4,7860.75×
Arkansas4,7821.17×
Oklahoma4,6770.85×
Kentucky4,6030.74×
Alabama4,4550.65×
Indiana4,4480.49×
Alaska4,4354.2×
Illinois4,3000.26×
Tennessee4,2440.43×
South Carolina4,2140.57×
Kansas4,1051.05×
Idaho4,1041.66×
West Virginia4,0551.76×
Missouri3,9760.5×
Michigan3,9210.3×
Iowa3,8970.96×
North Carolina3,8180.26×
South Dakota3,8163.34×
Georgia3,7870.25×
Wisconsin3,7650.51×
Arizona3,7560.37×
New Hampshire3,6621.88×
Washington3,6370.37×
Nebraska3,5851.45×
Connecticut3,5800.72×
Hawaii3,5771.68×
New Mexico3,5671.44×
Nevada3,5550.74×
Rhode Island3,5362.25×
Montana3,5272.57×
Oregon3,5100.62×
Massachusetts3,4980.36×
Utah3,4890.79×
Vermont3,4774.01×
Virginia3,4660.29×
Maryland3,4490.41×
New Jersey3,4410.27×
North Dakota3,3903.34×
Minnesota3,3640.48×
Colorado3,2410.42×
Maine3,2241.82×
Delaware2,8892.12×
Washington, District of Columbia2,2861.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Build to order audience
BrandAffinityCategory
DBS Bank781.52×Business & Career
Singapore Airlines118.49×Travel & Leisure
Gundam model56.63×Cars & Mobility
JobStreet.com421.64×Business & Career
Bandai28.73×Games
Today (Singapore newspaper)26.36×News
CapitaLand225.35×Business & Career
Love, Bonito85.77×Travel & Leisure
Landed property53.52×Business & Career
The Straits Times101.65×News
Charles & Keith28.17×Fashion & Accessoires
Interior Design Singapore - HDB, Condo, Office Interior Design Specialist1835.84×Shopping
MediaCorp Suria462.68×Movies & TV
The Closet Lover498.03×Shopping
Housing and Development Board338.91×Business & Career
Asakusa, Tokyo164.79×Travel & Leisure
Group buying12.8×Shopping
Malay language14.55×Politics & Society
Private property8.18×Travel & Leisure
Food and drink1.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Build to order audience
TraitClusterScore
Price SensitivityPREMIUM1.43
Quality AwarenessPREMIUM1.33
Need for SecurityCONSERVATISM1.28
PatriotismCONSERVATISM1.13
DIY MentalityTHRILL1.09
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Build to order
CountryShare
United States32.9%
Singapore25.1%
United Kingdom5.5%

See Build to order audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Build to order have in United States?

Build to order has an estimated audience of 494,007 people in United States, concentrated in California and Texas.

What is the gender split and age of Build to order fans?

66.2% of Build to order fans are female, 33.8% are male, with an average age of 44.2 years.

Which brands do Build to order fans like most?

Build to order fans show strongest brand affinity for DBS Bank (781.52×), Singapore Airlines (118.49×), and Gundam model (56.63×) over the country average.

Where do Build to order fans live in United States?

Build to order fans in United States are most concentrated in California (reach 18,457), Texas (reach 9,431), and New York (reach 6,678). These three regions account for the largest share of the active audience.

What other brands do Build to order fans also like?

Beyond Build to order itself, the audience over-indexes on Singapore Airlines (118.49×), Gundam model (56.63×), JobStreet.com (421.64×), and Bandai (28.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Build to order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.