A data profile of the people who buy, follow and care about Gundam model in United States — modelled from more than twelve digital signal sources. Gundam model has an estimated audience of 1,291,493 people in United States.
The average Gundam model fan in United States is 30.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pokémon, Model building, Build to order, with strongest over-indexing on Pokémon (8.97× the country average).
Demographically, the Gundam model audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gundam model fan in United States is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Pokémon.
The key figures that characterise the Gundam model profile in United States.
20.9% are female, 79.1% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 30.2 |
| Estimated audience size | 1,291,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 27% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Gundam model audience comes from United States.
| Country | Share |
|---|---|
| Japan | 53.5% |
| United States | 12.1% |
| Taiwan | 5.2% |
Where the Gundam model audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~40K | 1.63× | |
| 02 | Illinois | ~60K | 1.51× | |
| 03 | Hawaii | ~8K | 1.35× | |
| 04 | Oregon | ~20K | 1.34× | |
| 05 | Washington, District of Columbia | ~5K | 1.28× | |
| 06 | Alaska | ~3K | 1.16× | |
| 07 | California | ~200K | 1.15× | |
| 08 | Oklahoma | ~20K | 1.12× | |
| 09 | Colorado | ~20K | 1.11× | |
| 10 | Kansas | ~10K | 1.11× | |
| 11 | Nevada | ~10K | 1.10× | |
| 12 | Idaho | ~7K | 1.10× | |
| 13 | New Mexico | ~7K | 1.10× | |
| 14 | Arizona | ~30K | 1.08× | |
| 15 | Missouri | ~20K | 1.07× | |
| 16 | Utah | ~10K | 1.06× | |
| 17 | North Dakota | ~3K | 1.04× | |
| 18 | Indiana | ~20K | 1.03× | |
| 19 | Texas | ~100K | 1.02× | |
| 20 | Arkansas | ~10K | 1.01× | |
| 21 | Nebraska | ~7K | 1.01× | |
| 22 | Montana | ~4K | 1.00× | |
| 23 | Virginia | ~30K | 0.99× | |
| 24 | Kentucky | ~20K | 0.99× | |
| 25 | South Dakota | ~3K | 0.99× | |
| 26 | West Virginia | ~6K | 0.98× | |
| 27 | Vermont | ~2K | 0.98× | |
| 28 | Ohio | ~40K | 0.97× | |
| 29 | Tennessee | ~30K | 0.97× | |
| 30 | Michigan | ~30K | 0.95× | |
| 31 | Iowa | ~10K | 0.95× | |
| 32 | New Hampshire | ~5K | 0.95× | |
| 33 | Minnesota | ~20K | 0.93× | |
| 34 | Alabama | ~20K | 0.92× | |
| 35 | Maine | ~4K | 0.92× | |
| 36 | Rhode Island | ~4K | 0.92× | |
| 37 | Delaware | ~3K | 0.92× | |
| 38 | North Carolina | ~40K | 0.91× | |
| 39 | Mississippi | ~10K | 0.89× | |
| 40 | Georgia | ~30K | 0.87× | |
| 41 | Wisconsin | ~20K | 0.87× | |
| 42 | Connecticut | ~10K | 0.87× | |
| 43 | Louisiana | ~10K | 0.86× | |
| 44 | South Carolina | ~20K | 0.85× | |
| 45 | Pennsylvania | ~40K | 0.81× | |
| 46 | Massachusetts | ~20K | 0.81× | |
| 47 | Florida | ~70K | 0.79× | |
| 48 | Maryland | ~20K | 0.78× | |
| 49 | New York | ~50K | 0.76× | |
| 50 | New Jersey | ~20K | 0.72× |
The strongest cross-interests of the Gundam model audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Build to order | Shopping | 56.63× | ||
| 02 | Lego City | Kids & Family | 44.28× | ||
| 03 | Model building | Kids & Family | 25.83× | ||
| 04 | Hatsune Miku | Literature | 17.42× | ||
| 05 | Garfield | Movies & TV | 15.09× | ||
| 06 | Scale model | Kids & Family | 14.27× | ||
| 07 | Angry Birds | Games | 12.63× | ||
| 08 | Transformers (toy line) | Kids & Family | 11.50× | ||
| 09 | Collectible card game | Games | 9.37× | ||
| 10 | Magic: The Gathering | Games | 9.17× | ||
| 11 | Pokémon | Games | 8.97× | ||
| 12 | Assassin's Creed | Games | 7.80× | ||
| 13 | My Hero Academia | Literature | 7.56× | ||
| 14 | Patreon | Internet & Social Media | 7.37× | ||
| 15 | Graphic novel | Literature | 7.27× | ||
| 16 | Anime and manga fandom | Literature | 6.92× | ||
| 17 | Strategy games | Games | 6.27× | ||
| 18 | Lego | Kids & Family | 4.73× | ||
| 19 | GameStop | Games | 4.23× | ||
| 20 | Mobile game | Games | 3.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.28× | |
| Early Adopter Mentality | POWER | 1.76× | |
| Individualism | JOY | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.66× | |
| Community Orientation | OPEN | 0.68× | |
| DIY Mentality | THRILL | 0.72× |
Gundam model has an estimated audience of 1,291,493 people in United States, concentrated in California and Texas.
20.9% of Gundam model fans are female, 79.1% are male, with an average age of 30.2 years.
Gundam model fans show strongest brand affinity for Pokémon (8.97×), Model building (25.83×), and Build to order (56.63×) over the country average.
Gundam model fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Gundam model itself, the audience over-indexes on Model building (25.83×), Build to order (56.63×), Anime and manga fandom (6.92×), and Lego City (44.28×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gundam model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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