Private property Audience in United States

Private property logo

Private property has an estimated audience of 8,545,151 people in United States. 50.0% are female, 50.0% are male, average age 44.9. Top regions: South Carolina, California, Texas. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Wok, Fairy godmother.

The average Private property fan in United States is 44.9 years old, balanced, and lives primarily in South Carolina. The audience is concentrated in South Carolina, California, Texas. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (17.61× the country average). Demographically, the Private property audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Private property fans

Demographic split for Private property audience in United States
MetricValue
Female50.0%
Male50.0%
Average age44.9
Estimated audience size8,545,151

Audience persona

The typical Private property fan in United States is balanced, around 44.9 years old, with strong Individualism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Private property in United States
RegionReachAffinity
South Carolina2,571,41620×
California641,7080.68×
Texas524,5180.71×
Florida433,5340.75×
New York284,4670.6×
North Carolina263,0671.02×
Georgia207,7080.79×
Virginia185,9730.89×
Pennsylvania155,9270.54×
Illinois150,3130.53×
Ohio145,9900.55×
Michigan141,4380.63×
Tennessee130,9530.76×
Washington115,3150.67×
New Jersey112,0530.52×
Arizona106,8960.61×
Maryland88,6770.6×
Indiana87,2670.56×
Alabama85,5290.72×
Massachusetts83,8890.5×
Louisiana76,2960.69×
Colorado71,1070.53×
Missouri69,5210.5×
Kentucky63,9040.6×
Wisconsin63,2440.49×
Oregon62,5690.64×
Minnesota60,5420.49×
Mississippi59,0520.84×
Oklahoma56,1150.59×
Arkansas50,0020.71×
Connecticut49,7060.58×
Iowa43,4160.62×
Nevada40,2210.49×
Utah35,8820.47×
Kansas33,0680.49×
Washington, District of Columbia32,9181.28×
New Mexico26,2890.61×
West Virginia24,3750.61×
Hawaii20,8310.57×
Nebraska19,0520.44×
Idaho18,2890.43×
Maine16,9590.55×
New Hampshire16,3180.48×
Montana14,5780.61×
Rhode Island13,9390.51×
North Dakota12,7370.73×
Alaska12,1620.67×
South Dakota11,1190.56×
Delaware9,7690.41×
Vermont8,3450.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Private property audience
BrandAffinityCategory
Governor of Michigan17.61×Politics & Society
Goop12.46×Internet & Social Media
Vocal harmony9.24×Music & Radio
Wok11.53×Food & Beverages
Fairy godmother12.94×Literature
Hibachi13.15×Food & Beverages
Grinch6.59×Movies & TV
Hipster15.27×Politics & Society
Primos Hunting32.3×Sports
Google Home9.83×Technology & Electronics
Cherish (group)16.22×Music & Radio
headspace13.83×Health
TV Fanatic14.94×Movies & TV
Historic site5.81×Arts & Culture
Grace Slick11.58×Music & Radio
El Paso County, Colorado16.74×Travel & Leisure
Harlow14.51×Travel & Leisure
Mathcore9.13×Music & Radio
Kikar HaShabbat18.42×News
No Escape (1994 film)12.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Private property audience
TraitClusterScore
IndividualismJOY2.12
PatriotismCONSERVATISM1.82
Quality AwarenessPREMIUM1.71
Family OrientationCONSERVATISM1.67
SustainabilityBALANCE1.51
Career OrientationPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Private property
CountryShare
United States17.5%
India7.4%
United Kingdom7.3%

See Private property audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Private property have in United States?

Private property has an estimated audience of 8,545,151 people in United States, concentrated in South Carolina and California.

What is the gender split and age of Private property fans?

50.0% of Private property fans are female, 50.0% are male, with an average age of 44.9 years.

Which brands do Private property fans like most?

Private property fans show strongest brand affinity for Governor of Michigan (17.61×), Goop (12.46×), and Vocal harmony (9.24×) over the country average.

Where do Private property fans live in United States?

Private property fans in United States are most concentrated in South Carolina (reach 2,571,416), California (reach 641,708), and Texas (reach 524,518). These three regions account for the largest share of the active audience.

What other brands do Private property fans also like?

Beyond Private property itself, the audience over-indexes on Goop (12.46×), Vocal harmony (9.24×), Wok (11.53×), and Fairy godmother (12.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Private property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.