Rascasse Audience Intelligence

Private property Audience in United States

A data profile of the people who buy, follow and care about Private property in United States — modelled from more than twelve digital signal sources. Private property has an estimated audience of 8,545,151 people in United States.

#2602among Topic in United States#359in Travel & Leisure

The average Private property fan in United States is 44.9 years old, balanced, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, California, Texas.

Top brand affinities include Adam Driver, Individualism, Sustainable energy, with strongest over-indexing on Adam Driver (15.81× the country average).

Demographically, the Private property audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Private property fan in United States is balanced, around 44.9 years old, with strong Individualism tendencies and a notable affinity for Adam Driver.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private property profile in United States.

Audience size
8.5M
in United States
Gender
50.0%♀
50.0% male
Age
44.9
average years
Country rank
#4160
Topic in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private property fans

50.0% are female, 50.0% are male, average age 44.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Private property audience in United States
MetricValue
Female50.0%
Male50.0%
Average age44.9
Estimated audience size8,545,151
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Private property audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Private property audience comes from United States.

Worldwide audience distribution share by country for Private property
CountryShare
United States17.5%
India7.4%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private property audience in United States is strongest.

Fig. 05

Top regions by affinity

Private property fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~2.5M20.24×
02Virginia~200K1.15×
03Washington, District of Columbia~30K1.15×
04North Carolina~300K1.08×
05Alaska~20K0.96×
06North Dakota~20K0.96×
07Alabama~100K0.95×
08Mississippi~70K0.95×
09Vermont~10K0.95×
10Arkansas~70K0.94×
11Montana~20K0.94×
12South Dakota~20K0.94×
13West Virginia~40K0.92×
14Maine~30K0.91×
15Rhode Island~20K0.91×
16Delaware~20K0.91×
17Hawaii~30K0.90×
18New Hampshire~30K0.90×
19New Mexico~40K0.89×
20Idaho~40K0.88×
21Nebraska~40K0.87×
22Louisiana~90K0.86×
23Tennessee~100K0.85×
24Iowa~60K0.85×
25Kansas~60K0.84×
26Oklahoma~80K0.83×
27Texas~600K0.82×
28Georgia~200K0.82×
29Kentucky~90K0.82×
30Oregon~80K0.82×
31Indiana~100K0.81×
32Connecticut~70K0.81×
33Nevada~70K0.80×
34Utah~60K0.80×
35Florida~400K0.77×
36Washington~100K0.77×
37Maryland~100K0.76×
38Arizona~100K0.75×
39Missouri~100K0.75×
40Wisconsin~100K0.75×
41Michigan~200K0.74×
42Minnesota~90K0.74×
43Colorado~100K0.73×
44Massachusetts~100K0.70×
45California~600K0.69×
46Ohio~200K0.68×
47New Jersey~100K0.67×
48Pennsylvania~200K0.66×
49New York~300K0.64×
50Illinois~200K0.64×
Fig. 06

Affinity by region

Affinity by region — Private property, United States
0.64×1.00×20.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private property audience
#·InterestCategoryAffinity×
01Adam DriverMovies & TV15.81×
02IndividualismPolitics & Society7.35×
03Freedom of speechPolitics & Society4.96×
04Sustainable energyHome & Garden3.78×
05Residential areaHome & Garden3.26×
06TownhouseHome & Garden3.20×
07Renewable energyBusiness & Career2.97×
08Microwave ovenHome & Garden2.47×
09Real propertyHome & Garden2.41×
10Rail transportTravel & Leisure2.26×
11Property finderHome & Garden2.24×
12Online newspaperNews1.98×
13InnovationBusiness & Career1.96×
14CabinetryHome & Garden1.91×
15LodgingTravel & Leisure1.83×
16Charitable organizationPolitics & Society1.81×
17GeneticsKids & Family1.72×
18TraditionPolitics & Society1.69×
19Nonprofit organizationPolitics & Society1.64×
20Planet FitnessSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private property audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.23×
PatriotismCONSERVATISM2.14×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private property audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
CreativityOPEN0.83×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private property have in United States?

Private property has an estimated audience of 8,545,151 people in United States, concentrated in South Carolina and California.

02

What is the gender split and age of Private property fans?

50.0% of Private property fans are female, 50.0% are male, with an average age of 44.9 years.

03

Which brands do Private property fans like most?

Private property fans show strongest brand affinity for Adam Driver (15.81×), Individualism (7.35×), and Sustainable energy (3.78×) over the country average.

04

Where do Private property fans live in United States?

Private property fans in United States are most concentrated in South Carolina (reach ~2.5M), California (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Private property fans also like?

Beyond Private property itself, the audience over-indexes on Individualism (7.35×), Sustainable energy (3.78×), Renewable energy (2.97×), and Real property (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Private property audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Private property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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