Rascasse Audience Intelligence

Private property Audience in Germany

A data profile of the people who buy, follow and care about Private property in Germany — modelled from more than twelve digital signal sources. Private property has an estimated audience of 615,315 people in Germany.

#4167among Topic in Germany#771in Travel & Leisure

The average Private property fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mortgage calculator, Individualism, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (20.69× the country average).

Demographically, the Private property audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Individualism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Private property fan in Germany is balanced, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Mortgage calculator.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private property profile in Germany.

Audience size
615K
in Germany
Gender
46.9%♀
53.1% male
Age
43.6
average years
Country rank
#9885
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private property fans

46.9% are female, 53.1% are male, average age 43.6.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Private property audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age43.6
Estimated audience size615,315
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Private property audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4926%
50+28%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Private property audience comes from Germany.

Worldwide audience distribution share by country for Private property
CountryShare
United States17.5%
India7.4%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private property audience in Germany is strongest.

Fig. 05

Top regions by affinity

Private property fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.43×
02Berlin~30K1.23×
03Bremen~6K1.20×
04Nordrhein-Westfalen~200K1.12×
05Saarland~8K1.08×
06Hamburg~10K1.07×
07Thüringen~20K0.99×
08Mecklenburg-Vorpommern~10K0.99×
09Sachsen-Anhalt~20K0.98×
10Bayern~100K0.97×
11Schleswig-Holstein~20K0.97×
12Brandenburg~20K0.95×
13Rheinland-Pfalz~30K0.94×
14Sachsen~30K0.94×
15Baden-Württemberg~80K0.93×
16Niedersachsen~60K0.93×
Fig. 06

Affinity by region

Affinity by region — Private property, Germany
0.93×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private property audience
#·InterestCategoryAffinity×
01IndividualismPolitics & Society25.26×
02Mortgage calculatorHome & Garden20.69×
03GattacaMovies & TV20.00×
04ChandelierHome & Garden16.99×
05SpiritismHealth15.92×
06La RepubblicaNews13.46×
07TF1Movies & TV11.94×
08First-time home buyer grantHome & Garden11.20×
09Penthouse apartmentHome & Garden10.71×
10Starter homeHome & Garden7.97×
11Boris BeckerSports7.39×
12Apartment hotelTravel & Leisure7.10×
13Non-alcoholic beverageFood & Beverages6.69×
14Python (programming language)Technology & Electronics5.46×
15Residential areaHome & Garden5.00×
16Der TagesspiegelNews4.84×
17Junge FreiheitNews4.35×
18ImmoweltHome & Garden3.90×
19RedditInternet & Social Media3.82×
20Online newspaperNews3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private property audience · What stands out
TraitClusterDeviationScore
IndividualismJOY7.30×
MindfulnessBALANCE3.90×
Convenience OrientationPREMIUM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private property audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private property have in Germany?

Private property has an estimated audience of 615,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Private property fans?

46.9% of Private property fans are female, 53.1% are male, with an average age of 43.6 years.

03

Which brands do Private property fans like most?

Private property fans show strongest brand affinity for Mortgage calculator (20.69×), Individualism (25.26×), and First-time home buyer grant (11.2×) over the country average.

04

Where do Private property fans live in Germany?

Private property fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Private property fans also like?

Beyond Private property itself, the audience over-indexes on Individualism (25.26×), First-time home buyer grant (11.2×), Starter home (7.97×), and Boris Becker (7.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Private property audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Private property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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