Private property Audience in Germany
Private property has an estimated audience of 615,315 people in Germany. 46.9% are female, 53.1% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Laneige, Enzkreis, Progressive rock, Christmas Gift, Gil Ofarim.
The average Private property fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Laneige, Enzkreis, Progressive rock, with strongest over-indexing on Laneige (20× the country average). Demographically, the Private property audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Individualism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Private property fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 43.6 |
| Estimated audience size | 615,315 |
Audience persona
The typical Private property fan in Germany is balanced, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Laneige.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,001 | 0.91× |
| Bayern | 82,210 | 0.83× |
| Hessen | 77,437 | 1.65× |
| Baden-Württemberg | 75,040 | 0.89× |
| Niedersachsen | 42,511 | 0.71× |
| Berlin | 40,680 | 1.48× |
| Rheinland-Pfalz | 18,343 | 0.59× |
| Schleswig-Holstein | 17,558 | 0.79× |
| Hamburg | 16,723 | 1.2× |
| Sachsen | 15,022 | 0.5× |
| Thüringen | 12,193 | 0.78× |
| Brandenburg | 12,021 | 0.63× |
| Sachsen-Anhalt | 11,842 | 0.74× |
| Bremen | 10,644 | 2.02× |
| Mecklenburg-Vorpommern | 10,415 | 0.89× |
| Saarland | 10,354 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 20× | Beauty & Wellness |
| Enzkreis | 22.29× | Travel & Leisure |
| Progressive rock | 2.41× | Music & Radio |
| Christmas Gift | 2.41× | Kids & Family |
| Gil Ofarim | 1.72× | Music & Radio |
| Bull Terrier (Miniature) | 18.31× | Pets & Animals |
| Natural rubber | 2.73× | Cars & Mobility |
| Fairy godmother | 19.46× | Literature |
| Nationality | 2.48× | Politics & Society |
| Israel | 1.6× | Travel & Leisure |
| Headhunters (film) | 3.79× | Movies & TV |
| Enfamil | 13.22× | Kids & Family |
| Hakone, Kanagawa | 4.53× | Travel & Leisure |
| Corfu (regional unit) | 2.15× | Travel & Leisure |
| Geothermal heating | 3.37× | Home & Garden |
| Business English | 1.81× | Business & Career |
| Necktie | 3.38× | Fashion & Accessoires |
| Emil Nolde | 3.29× | Arts & Culture |
| Ewa Chodakowska | 5.75× | Sports |
| Kodi (software) | 1.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 4.15 |
| Mindfulness | BALANCE | 2.65 |
| Career Orientation | POWER | 2.01 |
| Convenience Orientation | PREMIUM | 1.92 |
| Risk Appetite | THRILL | 1.85 |
| Urban Lifestyle | OPEN | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| United Kingdom | 7.3% |
See Private property audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Private property have in Germany?
Private property has an estimated audience of 615,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Private property fans?
46.9% of Private property fans are female, 53.1% are male, with an average age of 43.6 years.
Which brands do Private property fans like most?
Private property fans show strongest brand affinity for Laneige (20×), Enzkreis (22.29×), and Progressive rock (2.41×) over the country average.
Where do Private property fans live in Germany?
Private property fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,001), Bayern (reach 82,210), and Hessen (reach 77,437). These three regions account for the largest share of the active audience.
What other brands do Private property fans also like?
Beyond Private property itself, the audience over-indexes on Enzkreis (22.29×), Progressive rock (2.41×), Christmas Gift (2.41×), and Gil Ofarim (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Private property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.