Rascasse Audience Intelligence

Landed property Audience in United States

A data profile of the people who buy, follow and care about Landed property in United States — modelled from more than twelve digital signal sources. Landed property has an estimated audience of 494,202 people in United States.

#11453among Topic in United States#2283in Business & Career

The average Landed property fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Penthouse apartment, Google Drive, Build to order, with strongest over-indexing on Penthouse apartment (66.4× the country average).

Demographically, the Landed property audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Landed property fan in United States is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Penthouse apartment.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Landed property profile in United States.

Audience size
494K
in United States
Gender
51.4%♀
48.6% male
Age
41.7
average years
Country rank
#36916
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Landed property fans

51.4% are female, 48.6% are male, average age 41.7.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Landed property audience in United States
MetricValue
Female51.4%
Male48.6%
Average age41.7
Estimated audience size494,202
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Landed property audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Landed property audience comes from United States.

Worldwide audience distribution share by country for Landed property
CountryShare
United States20.1%
Singapore15.3%
Malaysia12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Landed property audience in United States is strongest.

Fig. 05

Top regions by affinity

Landed property fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.37×
02Vermont~1K1.31×
03North Dakota~1K1.30×
04Montana~2K1.23×
05Delaware~2K1.18×
06Rhode Island~2K1.13×
07West Virginia~3K1.12×
08Hawaii~2K1.12×
09Idaho~3K1.09×
10New Hampshire~2K1.09×
11Washington, District of Columbia~2K1.09×
12Maine~2K1.07×
13South Dakota~1K1.07×
14Mississippi~4K1.05×
15New Mexico~3K1.05×
16Nebraska~3K1.05×
17Arkansas~4K1.01×
18Iowa~4K0.99×
19Kansas~4K0.98×
20Oklahoma~5K0.95×
21Louisiana~6K0.94×
22Kentucky~6K0.94×
23Nevada~4K0.94×
24Utah~4K0.94×
25South Carolina~7K0.93×
26Alabama~6K0.93×
27Connecticut~5K0.93×
28Oregon~5K0.91×
29Tennessee~9K0.89×
30Missouri~7K0.89×
31Wisconsin~7K0.89×
32Minnesota~6K0.89×
33Indiana~8K0.88×
34Colorado~7K0.88×
35Arizona~9K0.87×
36Maryland~7K0.87×
37Massachusetts~8K0.86×
38Washington~8K0.85×
39Michigan~10K0.84×
40New Jersey~10K0.84×
41Virginia~10K0.84×
42Ohio~10K0.82×
43Georgia~10K0.82×
44North Carolina~10K0.82×
45Pennsylvania~10K0.81×
46Illinois~10K0.80×
47New York~20K0.72×
48Florida~20K0.71×
49Texas~30K0.70×
50California~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Landed property, United States
0.62×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Landed property audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Landed property audience
#·InterestCategoryAffinity×
01Penthouse apartmentHome & Garden66.40×
02Build to orderShopping53.52×
03Serviced apartmentTravel & Leisure20.00×
04Cherry blossomHome & Garden15.20×
05Mortgage insuranceBusiness & Career8.14×
06CondominiumHome & Garden6.91×
07Prefabricated homeHome & Garden6.81×
08Google DriveTechnology & Electronics6.78×
09Real propertyHome & Garden6.35×
10Mortgage brokerBusiness & Career6.09×
11Consumer ReportsBusiness & Career5.71×
12Property finderHome & Garden4.49×
13Residential areaHome & Garden4.04×
14Real estate brokerHome & Garden2.92×
15InnovationBusiness & Career2.05×
16Mortgage loansBusiness & Career2.00×
17Ace HardwareHome & Garden1.80×
18ApartmentBusiness & Career1.58×
19SubwayFood & Beverages1.55×
20Pizza HutFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Landed property audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Landed property audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.78×
Family OrientationCONSERVATISM1.62×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Landed property audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
CreativityOPEN0.97×
Healthy LifestyleBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Landed property have in United States?

Landed property has an estimated audience of 494,202 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Landed property fans?

51.4% of Landed property fans are female, 48.6% are male, with an average age of 41.7 years.

03

Which brands do Landed property fans like most?

Landed property fans show strongest brand affinity for Penthouse apartment (66.4×), Google Drive (6.78×), and Build to order (53.52×) over the country average.

04

Where do Landed property fans live in United States?

Landed property fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Landed property fans also like?

Beyond Landed property itself, the audience over-indexes on Google Drive (6.78×), Build to order (53.52×), Real property (6.35×), and Property finder (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Landed property audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Landed property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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