Bandai Audience in United States

Bandai has an estimated audience of 2,645,837 people in United States. 32.2% are female, 67.8% are male, average age 26.9. Top regions: California, Texas, New York. Top brand affinities: The Legend of Zelda, Superman, Magic: The Gathering, Anime and manga fandom, GameStop.

The average Bandai fan in United States is 26.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Legend of Zelda, Superman, Magic: The Gathering, with strongest over-indexing on The Legend of Zelda (16× the country average). Demographically, the Bandai audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Bandai fans

Demographic split for Bandai audience in United States
MetricValue
Female32.2%
Male67.8%
Average age26.9
Estimated audience size2,645,837

Audience persona

The typical Bandai fan in United States is more male, around 26.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Legend of Zelda.

Top regions in United States

Top regions ranked by reach for Bandai in United States
RegionReachAffinity
California638,4282.19×
Texas293,5941.29×
New York211,4501.43×
Florida194,6961.09×
Illinois98,7551.12×
New Jersey90,7331.35×
Washington85,5271.61×
Georgia83,6681.03×
Pennsylvania83,2220.93×
Virginia76,3981.19×
North Carolina74,5140.94×
Ohio74,4200.91×
Michigan74,3961.08×
Arizona58,9391.09×
Massachusetts49,4660.95×
Tennessee47,3540.89×
Indiana46,3710.96×
Maryland44,6250.98×
Nevada41,0301.6×
Wisconsin38,6000.97×
Colorado38,1130.91×
Oregon37,9091.25×
Missouri37,2790.87×
Kentucky35,4541.07×
Minnesota35,2250.93×
South Carolina30,9580.78×
Alabama29,4330.8×
Oklahoma29,1020.99×
Louisiana28,0770.82×
Connecticut25,0260.94×
Utah24,3881.03×
Hawaii21,8151.92×
Kansas19,5790.94×
Arkansas19,1390.88×
Iowa16,4500.75×
Mississippi13,7230.63×
Idaho12,3740.93×
New Mexico12,3200.93×
Nebraska11,9910.9×
West Virginia9,7460.79×
Rhode Island8,7231.04×
Delaware7,8991.08×
New Hampshire7,7290.74×
Maine6,4900.68×
Washington, District of Columbia5,6400.71×
Alaska5,1060.9×
Montana5,0870.69×
North Dakota4,1760.77×
South Dakota3,8700.63×
Vermont2,5740.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bandai audience
BrandAffinityCategory
The Legend of Zelda16×Games
Superman4.03×Movies & TV
Magic: The Gathering13.65×Games
Anime and manga fandom6.96×Literature
GameStop6.14×Games
Candy Crush Saga10.4×Games
Godzilla (2014 film)30.44×Movies & TV
Mobile game4.31×Games
Pokémon5.59×Games
Shōnen manga8.75×Literature
Collectible card game8.02×Games
Action role-playing game7.75×Games
Cyberpunk 207716.73×Games
League of Legends7.03×Games
Role-playing games4.32×Games
Lego5.11×Kids & Family
Pokémon Go11.98×Games
Massively multiplayer online games5.78×Games
Uniqlo6.05×Shopping
Nvidia7.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bandai audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
LGBTQ+ IdentityOPEN1.56
Urban LifestyleOPEN1.37
IndividualismJOY1.3
Sports ActivityPOWER1.27
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Bandai
CountryShare
Japan41.7%
United States14.3%
Italy6.8%

See Bandai audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Bandai have in United States?

Bandai has an estimated audience of 2,645,837 people in United States, concentrated in California and Texas.

What is the gender split and age of Bandai fans?

32.2% of Bandai fans are female, 67.8% are male, with an average age of 26.9 years.

Which brands do Bandai fans like most?

Bandai fans show strongest brand affinity for The Legend of Zelda (16×), Superman (4.03×), and Magic: The Gathering (13.65×) over the country average.

Where do Bandai fans live in United States?

Bandai fans in United States are most concentrated in California (reach 638,428), Texas (reach 293,594), and New York (reach 211,450). These three regions account for the largest share of the active audience.

What other brands do Bandai fans also like?

Beyond Bandai itself, the audience over-indexes on Superman (4.03×), Magic: The Gathering (13.65×), Anime and manga fandom (6.96×), and GameStop (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bandai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.