Bandai Audience in United States

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Bandai has an estimated audience of 2,645,837 people in United States. 32.2% are female, 67.8% are male, average age 26.9. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Natural rubber, Combat sport, Home construction, Bank account.

The average Bandai fan in United States is 26.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Natural rubber, Combat sport, with strongest over-indexing on Dog breed (1.76× the country average). Demographically, the Bandai audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Bandai fans

Demographic split for Bandai audience in United States
MetricValue
Female32.2%
Male67.8%
Average age26.9
Estimated audience size2,645,837

Audience persona

The typical Bandai fan in United States is more male, around 26.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Bandai in United States
RegionReachAffinity
California638,4282.19×
Texas293,5941.29×
New York211,4501.43×
Florida194,6961.09×
Illinois98,7551.12×
New Jersey90,7331.35×
Washington85,5271.61×
Georgia83,6681.03×
Pennsylvania83,2220.93×
Virginia76,3981.19×
North Carolina74,5140.94×
Ohio74,4200.91×
Michigan74,3961.08×
Arizona58,9391.09×
Massachusetts49,4660.95×
Tennessee47,3540.89×
Indiana46,3710.96×
Maryland44,6250.98×
Nevada41,0301.6×
Wisconsin38,6000.97×
Colorado38,1130.91×
Oregon37,9091.25×
Missouri37,2790.87×
Kentucky35,4541.07×
Minnesota35,2250.93×
South Carolina30,9580.78×
Alabama29,4330.8×
Oklahoma29,1020.99×
Louisiana28,0770.82×
Connecticut25,0260.94×
Utah24,3881.03×
Hawaii21,8151.92×
Kansas19,5790.94×
Arkansas19,1390.88×
Iowa16,4500.75×
Mississippi13,7230.63×
Idaho12,3740.93×
New Mexico12,3200.93×
Nebraska11,9910.9×
West Virginia9,7460.79×
Rhode Island8,7231.04×
Delaware7,8991.08×
New Hampshire7,7290.74×
Maine6,4900.68×
Washington, District of Columbia5,6400.71×
Alaska5,1060.9×
Montana5,0870.69×
North Dakota4,1760.77×
South Dakota3,8700.63×
Vermont2,5740.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bandai audience
BrandAffinityCategory
Dog breed1.76×Pets & Animals
Natural rubber2.5×Cars & Mobility
Combat sport1.92×Sports
Home construction1.66×Home & Garden
Bank account2.58×Business & Career
Wikia3.33×Internet & Social Media
ENA (Emergency Nurses Association)11.32×Health
JibJab5.22×Internet & Social Media
Elie Tahari11.01×Fashion & Accessoires
Home staging4.38×Home & Garden
Bridget Jones: The Edge of Reason16.73×Movies & TV
Personalised Gifts3.34×Home & Garden
Tiffany Haddish3.83×Movies & TV
Monogram2.65×Home & Garden
Atkins diet3.43×Health
Justice1.82×Politics & Society
Pot roast5.94×Food & Beverages
Grammarly2.71×Business & Career
Winemaking2.5×Food & Beverages
N1 road (South Africa)2.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bandai audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
LGBTQ+ IdentityOPEN1.56
Urban LifestyleOPEN1.37
IndividualismJOY1.3
Sports ActivityPOWER1.27
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Bandai
CountryShare
Japan41.7%
United States14.3%
Italy6.8%

See Bandai audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Bandai have in United States?

Bandai has an estimated audience of 2,645,837 people in United States, concentrated in California and Texas.

What is the gender split and age of Bandai fans?

32.2% of Bandai fans are female, 67.8% are male, with an average age of 26.9 years.

Which brands do Bandai fans like most?

Bandai fans show strongest brand affinity for Dog breed (1.76×), Natural rubber (2.5×), and Combat sport (1.92×) over the country average.

Where do Bandai fans live in United States?

Bandai fans in United States are most concentrated in California (reach 638,428), Texas (reach 293,594), and New York (reach 211,450). These three regions account for the largest share of the active audience.

What other brands do Bandai fans also like?

Beyond Bandai itself, the audience over-indexes on Natural rubber (2.5×), Combat sport (1.92×), Home construction (1.66×), and Bank account (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bandai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.