Rascasse Audience Intelligence

Bandai Audience in United States

A data profile of the people who buy, follow and care about Bandai in United States — modelled from more than twelve digital signal sources. Bandai has an estimated audience of 2,650,032 people in United States.

#95among Video / Board Game in United States#234in Games

The average Bandai fan in United States is 26.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, Godzilla (2014 film), Anime and manga fandom, with strongest over-indexing on Superman (3.49× the country average).

Demographically, the Bandai audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bandai fan in United States is more male, around 26.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bandai profile in United States.

Audience size
2.7M
in United States
Gender
32.2%♀
67.8% male
Age
26.9
average years
Country rank
#11390
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bandai fans

32.2% are female, 67.8% are male, average age 26.9.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Bandai audience in United States
MetricValue
Female32.2%
Male67.8%
Average age26.9
Estimated audience size2,650,032
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Bandai audience in United States
Age bracketShare%
16-1955%
20-2924%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Bandai audience comes from United States.

Worldwide audience distribution share by country for Bandai
CountryShare
Japan41.7%
United States14.3%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bandai audience in United States is strongest.

Fig. 05

Top regions by affinity

Bandai fans by region: top regions in United States
#RegionReachAffinity×
01California~600K2.08×
02Hawaii~20K2.05×
03Nevada~40K1.55×
04Washington~80K1.43×
05New York~200K1.42×
06Texas~300K1.40×
07New Jersey~90K1.27×
08Oregon~40K1.19×
09Arizona~60K1.11×
10Florida~200K1.10×
11Alaska~6K1.09×
12Virginia~70K1.07×
13Illinois~90K1.06×
14Utah~30K1.06×
15Oklahoma~30K1.04×
16Minnesota~40K1.03×
17New Mexico~10K1.02×
18Rhode Island~9K1.02×
19Delaware~7K1.01×
20Connecticut~30K0.99×
21Kentucky~30K0.98×
22Georgia~80K0.97×
23Michigan~70K0.96×
24Wisconsin~40K0.96×
25Maryland~40K0.94×
26Kansas~20K0.94×
27Nebraska~10K0.94×
28Indiana~40K0.93×
29North Dakota~5K0.93×
30Massachusetts~50K0.92×
31Louisiana~30K0.92×
32Arkansas~20K0.92×
33Idaho~10K0.91×
34Colorado~40K0.90×
35North Carolina~70K0.89×
36Tennessee~50K0.87×
37West Virginia~10K0.87×
38South Dakota~5K0.87×
39Pennsylvania~80K0.86×
40Ohio~70K0.86×
41Missouri~40K0.85×
42Alabama~30K0.84×
43New Hampshire~9K0.84×
44Iowa~20K0.83×
45Montana~6K0.83×
46Vermont~4K0.83×
47South Carolina~30K0.80×
48Maine~7K0.79×
49Mississippi~20K0.76×
50Washington, District of Columbia~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Bandai, United States
0.76×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bandai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bandai audience
#·InterestCategoryAffinity×
01Godzilla (2014 film)Movies & TV36.70×
02Kamen RiderMovies & TV23.38×
03Model buildingKids & Family19.95×
04avatar last airbenderMovies & TV10.94×
05Magic: The GatheringGames10.31×
06The Legend of ZeldaGames9.14×
07Resident EvilGames9.07×
08Candy Crush SagaGames8.58×
09Collectible card gameGames8.29×
10Massively multiplayer online gamesGames7.66×
11NvidiaTechnology & Electronics7.54×
12Action role-playing gameGames7.39×
13Anime and manga fandomLiterature6.79×
14PokémonGames6.02×
15Arcade gameGames5.82×
16GameStopGames5.77×
17LegoKids & Family4.98×
18Mobile gameGames4.94×
19SupermanMovies & TV3.49×
20Android (operating system)Technology & Electronics2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bandai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bandai audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.97×
Urban LifestyleOPEN1.46×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bandai audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.68×
TraditionCONSERVATISM0.69×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bandai have in United States?

Bandai has an estimated audience of 2,650,032 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bandai fans?

32.2% of Bandai fans are female, 67.8% are male, with an average age of 26.9 years.

03

Which brands do Bandai fans like most?

Bandai fans show strongest brand affinity for Superman (3.49×), Godzilla (2014 film) (36.7×), and Anime and manga fandom (6.79×) over the country average.

04

Where do Bandai fans live in United States?

Bandai fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bandai fans also like?

Beyond Bandai itself, the audience over-indexes on Godzilla (2014 film) (36.7×), Anime and manga fandom (6.79×), Model building (19.95×), and Mobile game (4.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Bandai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bandai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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