Bandai Audience in Germany
Bandai has an estimated audience of 382,081 people in Germany. 38.6% are female, 61.4% are male, average age 28.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pokémon Trading Card Game, Pokémon, Vagabond (manga), Mortal Kombat, Superman.
The average Bandai fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pokémon Trading Card Game, Pokémon, Vagabond (manga), with strongest over-indexing on Pokémon Trading Card Game (51.67× the country average). Demographically, the Bandai audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Bandai fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 28.7 |
| Estimated audience size | 382,081 |
Audience persona
The typical Bandai fan in Germany is more male, around 28.7 years old, with strong Extroversion tendencies and a notable affinity for Pokémon Trading Card Game.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 104,525 | 1.25× |
| Bayern | 59,059 | 0.96× |
| Baden-Württemberg | 51,447 | 0.99× |
| Niedersachsen | 37,815 | 1.02× |
| Hessen | 33,423 | 1.15× |
| Berlin | 20,941 | 1.23× |
| Rheinland-Pfalz | 20,284 | 1.06× |
| Sachsen | 18,140 | 0.97× |
| Schleswig-Holstein | 12,848 | 0.94× |
| Brandenburg | 10,166 | 0.86× |
| Hamburg | 9,010 | 1.04× |
| Thüringen | 8,338 | 0.86× |
| Sachsen-Anhalt | 7,877 | 0.8× |
| Mecklenburg-Vorpommern | 4,856 | 0.67× |
| Bremen | 4,358 | 1.33× |
| Saarland | 4,184 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pokémon Trading Card Game | 51.67× | Games |
| Pokémon | 9.15× | Games |
| Vagabond (manga) | 30.11× | Literature |
| Mortal Kombat | 21.56× | Games |
| Superman | 5.71× | Movies & TV |
| Batman | 4.83× | Movies & TV |
| Shōnen manga | 13.34× | Literature |
| Anime convention | 7.56× | Literature |
| Tokyo | 12.5× | Travel & Leisure |
| Anime and manga fandom | 6.36× | Literature |
| Harry Potter | 2.57× | Movies & TV |
| Collectible card game | 8.31× | Games |
| Hatsune Miku | 21.18× | Literature |
| Burj Al Arab | 18.1× | Travel & Leisure |
| Role-playing games | 4.3× | Games |
| Nintendo Switch | 7.31× | Games |
| Resident Evil 2 | 19.06× | Games |
| Magic: The Gathering | 10× | Games |
| Andrew Lincoln | 20× | Movies & TV |
| TikTok | 1.9× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.75 |
| Urban Lifestyle | OPEN | 1.24 |
| Social Media Usage | JOY | 1.24 |
| Patriotism | CONSERVATISM | 1.22 |
| Risk Appetite | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 41.7% |
| United States | 14.3% |
| Italy | 6.8% |
See Bandai audiences in other countries
More Games audiences in Germany
- Pokémon (5,147,406)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Bandai have in Germany?
Bandai has an estimated audience of 382,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bandai fans?
38.6% of Bandai fans are female, 61.4% are male, with an average age of 28.7 years.
Which brands do Bandai fans like most?
Bandai fans show strongest brand affinity for Pokémon Trading Card Game (51.67×), Pokémon (9.15×), and Vagabond (manga) (30.11×) over the country average.
Where do Bandai fans live in Germany?
Bandai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 104,525), Bayern (reach 59,059), and Baden-Württemberg (reach 51,447). These three regions account for the largest share of the active audience.
What other brands do Bandai fans also like?
Beyond Bandai itself, the audience over-indexes on Pokémon (9.15×), Vagabond (manga) (30.11×), Mortal Kombat (21.56×), and Superman (5.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bandai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.