Bandai Audience in Germany
A data profile of the people who buy, follow and care about Bandai in Germany — modelled from more than twelve digital signal sources. Bandai has an estimated audience of 382,187 people in Germany.
The average Bandai fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tokyo, Mortal Kombat, Resident Evil 2, with strongest over-indexing on Tokyo (24.61× the country average).
Demographically, the Bandai audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bandai fan in Germany is more male, around 28.7 years old, with strong Extroversion tendencies and a notable affinity for Tokyo.
At a glance
The key figures that characterise the Bandai profile in Germany.
Search interest · 12-month trend
Demographics of Bandai fans
38.6% are female, 61.4% are male, average age 28.7.
Gender split
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 28.7 |
| Estimated audience size | 382,187 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 19% | |
| 30-39 | 12% | |
| 40-49 | 9% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide Bandai audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 41.7% |
| United States | 14.3% |
| Italy | 6.7% |
Geography
Where the Bandai audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.23× | |
| 02 | Berlin | ~20K | 1.19× | |
| 03 | Bremen | ~4K | 1.17× | |
| 04 | Hessen | ~30K | 1.15× | |
| 05 | Rheinland-Pfalz | ~20K | 1.04× | |
| 06 | Hamburg | ~9K | 1.04× | |
| 07 | Niedersachsen | ~40K | 1.00× | |
| 08 | Bayern | ~60K | 0.97× | |
| 09 | Baden-Württemberg | ~50K | 0.97× | |
| 10 | Saarland | ~4K | 0.95× | |
| 11 | Sachsen | ~20K | 0.94× | |
| 12 | Schleswig-Holstein | ~10K | 0.94× | |
| 13 | Thüringen | ~9K | 0.91× | |
| 14 | Brandenburg | ~10K | 0.90× | |
| 15 | Sachsen-Anhalt | ~9K | 0.88× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bandai audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Resident Evil 2 | Games | 34.50× | ||
| 02 | Tokyo | Travel & Leisure | 24.61× | ||
| 03 | Mortal Kombat | Games | 23.44× | ||
| 04 | Halo (series) | Games | 19.14× | ||
| 05 | One-Punch Man | Literature | 16.88× | ||
| 06 | Vagabond (manga) | Literature | 16.61× | ||
| 07 | LOL Esports | Sports | 15.25× | ||
| 08 | Diablo (series) | Games | 14.35× | ||
| 09 | Remote control | Home & Garden | 12.26× | ||
| 10 | Shōnen manga | Literature | 10.12× | ||
| 11 | Magic: The Gathering | Games | 9.51× | ||
| 12 | Crunchyroll | Games | 8.34× | ||
| 13 | Anime convention | Literature | 8.24× | ||
| 14 | Pokémon | Games | 7.95× | ||
| 15 | Collectible card game | Games | 7.78× | ||
| 16 | Epic Games | Games | 6.19× | ||
| 17 | Anime and manga fandom | Literature | 5.24× | ||
| 18 | Superman | Movies & TV | 5.22× | ||
| 19 | Batman | Movies & TV | 3.44× | ||
| 20 | Harry Potter | Movies & TV | 2.06× |
Personality of the Bandai audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.56× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Social Media Usage | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.73× | |
| Sustainability | BALANCE | 0.76× |
Frequently asked questions
How many fans does Bandai have in Germany?
Bandai has an estimated audience of 382,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bandai fans?
38.6% of Bandai fans are female, 61.4% are male, with an average age of 28.7 years.
Which brands do Bandai fans like most?
Bandai fans show strongest brand affinity for Tokyo (24.61×), Mortal Kombat (23.44×), and Resident Evil 2 (34.5×) over the country average.
Where do Bandai fans live in Germany?
Bandai fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Bandai fans also like?
Beyond Bandai itself, the audience over-indexes on Mortal Kombat (23.44×), Resident Evil 2 (34.5×), Pokémon (7.95×), and Anime convention (8.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Bandai audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bandai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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