Today (Singapore newspaper) Audience in United States

Today (Singapore newspaper) logo

Today (Singapore newspaper) has an estimated audience of 2,780,852 people in United States. 61.2% are female, 38.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Zoo Tycoon (series), Governor of Michigan, Product design, Goop.

The average Today (Singapore newspaper) fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Zoo Tycoon (series), Governor of Michigan, with strongest over-indexing on Historic site (4.6× the country average). Demographically, the Today (Singapore newspaper) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Today (Singapore newspaper) fans

Demographic split for Today (Singapore newspaper) audience in United States
MetricValue
Female61.2%
Male38.8%
Average age40.0
Estimated audience size2,780,852

Audience persona

The typical Today (Singapore newspaper) fan in United States is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Today (Singapore newspaper) in United States
RegionReachAffinity
California282,0700.84×
Texas239,7400.91×
Florida207,6311×
New York174,8951.02×
Pennsylvania114,4041.11×
Ohio109,9481.17×
North Carolina98,9391.07×
Illinois98,4300.96×
Georgia91,2620.97×
Michigan87,3871.09×
Virginia82,2171.1×
Tennessee79,0881.29×
New Jersey74,1560.95×
Arizona65,4571.05×
Indiana63,6171.14×
Maryland61,2081.16×
Washington59,8850.97×
Massachusetts59,7750.99×
Missouri57,8741.17×
South Carolina55,9991.22×
Alabama50,6881.18×
Wisconsin48,6951.06×
Minnesota43,1330.98×
Colorado41,4290.86×
Kentucky40,6081.06×
Louisiana39,7021.01×
Oklahoma33,6190.99×
Oregon32,9190.94×
Iowa32,6351.29×
Connecticut31,7371.03×
Mississippi25,9721.03×
Kansas25,5591.06×
Arkansas24,1350.96×
Nevada23,9200.81×
Utah23,8010.87×
Nebraska16,4551.07×
West Virginia15,4501.08×
New Mexico15,4111×
Idaho13,5590.88×
Rhode Island11,7381.2×
Maine10,1630.93×
Hawaii10,0910.77×
New Hampshire9,6560.8×
Washington, District of Columbia9,5041.03×
Montana8,7481.03×
Delaware6,9440.82×
North Dakota6,5001.03×
South Dakota6,4340.91×
Alaska5,4760.84×
Vermont3,7900.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Today (Singapore newspaper) audience
BrandAffinityCategory
Historic site4.6×Arts & Culture
Zoo Tycoon (series)20×Games
Governor of Michigan6.41×Politics & Society
Product design1.6×Business & Career
Goop4.36×Internet & Social Media
Jingoism1.68×Politics & Society
Fairy godmother5.61×Literature
Wok4.47×Food & Beverages
headspace6.09×Health
Hibachi4.72×Food & Beverages
Grinch2.41×Movies & TV
Vocal harmony2.71×Music & Radio
Google Home3.76×Technology & Electronics
Cherish (group)6.08×Music & Radio
Grace Slick4.54×Music & Radio
Hipster4.82×Politics & Society
Soldering iron1.65×Home & Garden
TV Fanatic5.1×Movies & TV
Mathcore3.43×Music & Radio
UK garage2.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Today (Singapore newspaper) audience
TraitClusterScore
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.3
Urban LifestyleOPEN1.27
Quality AwarenessPREMIUM1.27
Career OrientationPOWER1.26
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Today (Singapore newspaper)
CountryShare
United States35.3%
India24.9%
Italy8.1%

See Today (Singapore newspaper) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Today (Singapore newspaper) have in United States?

Today (Singapore newspaper) has an estimated audience of 2,780,852 people in United States, concentrated in California and Texas.

What is the gender split and age of Today (Singapore newspaper) fans?

61.2% of Today (Singapore newspaper) fans are female, 38.8% are male, with an average age of 40.0 years.

Which brands do Today (Singapore newspaper) fans like most?

Today (Singapore newspaper) fans show strongest brand affinity for Historic site (4.6×), Zoo Tycoon (series) (20×), and Governor of Michigan (6.41×) over the country average.

Where do Today (Singapore newspaper) fans live in United States?

Today (Singapore newspaper) fans in United States are most concentrated in California (reach 282,070), Texas (reach 239,740), and Florida (reach 207,631). These three regions account for the largest share of the active audience.

What other brands do Today (Singapore newspaper) fans also like?

Beyond Today (Singapore newspaper) itself, the audience over-indexes on Zoo Tycoon (series) (20×), Governor of Michigan (6.41×), Product design (1.6×), and Goop (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Today (Singapore newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.