Rascasse Audience Intelligence

Today (Singapore newspaper) Audience in United States

A data profile of the people who buy, follow and care about Today (Singapore newspaper) in United States — modelled from more than twelve digital signal sources. Today (Singapore newspaper) has an estimated audience of 3,477,633 people in United States.

#248among Website / Newspaper / Magazine in United States#45in News

The average Today (Singapore newspaper) fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include QVC, Pinterest, FedEx, with strongest over-indexing on QVC (7.01× the country average).

Demographically, the Today (Singapore newspaper) audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Today (Singapore newspaper) fan in United States is more female, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for QVC.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Today (Singapore newspaper) profile in United States.

Audience size
3.5M
in United States
Gender
61.2%♀
38.8% male
Age
40.0
average years
Country rank
#9079
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Today (Singapore newspaper)

61.2% are female, 38.8% are male, average age 40.0.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Today (Singapore newspaper) audience in United States
MetricValue
Female61.2%
Male38.8%
Average age40.0
Estimated audience size3,477,633
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Today (Singapore newspaper) audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3916%
40-4918%
50+26%
Fig. 04

Worldwide distribution

35.0%

of the worldwide Today (Singapore newspaper) audience comes from United States.

Worldwide audience distribution share by country for Today (Singapore newspaper)
CountryShare
United States35.0%
India20.0%
Italy13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Today (Singapore newspaper) audience in United States is strongest.

Fig. 05

Top regions by affinity

Today (Singapore newspaper) fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K1.27×
02Tennessee~80K1.26×
03Rhode Island~10K1.23×
04South Carolina~50K1.18×
05Alabama~50K1.17×
06Louisiana~50K1.15×
07Missouri~60K1.14×
08West Virginia~20K1.14×
09Ohio~100K1.12×
10Indiana~60K1.12×
11Maryland~60K1.12×
12North Dakota~7K1.10×
13Kentucky~40K1.08×
14Mississippi~30K1.08×
15Pennsylvania~100K1.07×
16Michigan~80K1.06×
17Kansas~30K1.06×
18Nebraska~20K1.06×
19Connecticut~30K1.05×
20Virginia~80K1.04×
21North Carolina~100K1.03×
22Arizona~60K1.03×
23Wisconsin~50K1.03×
24Montana~9K1.03×
25New Mexico~20K1.02×
26Washington, District of Columbia~9K1.01×
27South Dakota~7K1.01×
28Florida~200K1.00×
29Arkansas~30K0.99×
30New York~200K0.98×
31Oklahoma~30K0.98×
32Minnesota~40K0.95×
33Georgia~90K0.94×
34Massachusetts~60K0.94×
35Idaho~10K0.94×
36Maine~10K0.94×
37Illinois~90K0.92×
38Washington~60K0.92×
39New Jersey~70K0.91×
40Oregon~30K0.91×
41Alaska~6K0.91×
42Delaware~7K0.87×
43Texas~200K0.86×
44Colorado~40K0.85×
45Utah~20K0.85×
46California~300K0.84×
47Nevada~20K0.82×
48New Hampshire~10K0.81×
49Vermont~4K0.80×
50Hawaii~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Today (Singapore newspaper), United States
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Today (Singapore newspaper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Today (Singapore newspaper) audience
#·InterestCategoryAffinity×
01Build to orderShopping26.36×
02QVCMovies & TV7.01×
03Online bankingBusiness & Career5.13×
04Sustainable energyHome & Garden5.02×
05FedExBusiness & Career4.48×
06Renewable energyBusiness & Career3.96×
07First class travelTravel & Leisure3.91×
08Discount storesShopping3.88×
09Mortgage loansBusiness & Career3.42×
10Shopping mallsShopping3.32×
11Vehicle insuranceCars & Mobility2.95×
12PinterestInternet & Social Media2.93×
13AirbnbTravel & Leisure2.48×
14McDonald'sFood & Beverages2.25×
15Organic foodFood & Beverages2.21×
16SubwayFood & Beverages2.19×
17IKEAHome & Garden2.17×
18FurnitureHome & Garden2.15×
19StarbucksFood & Beverages2.12×
20Pizza HutFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Today (Singapore newspaper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Today (Singapore newspaper) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.40×
Quality AwarenessPREMIUM1.99×
Price SensitivityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Today (Singapore newspaper) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Today (Singapore newspaper) have in United States?

Today (Singapore newspaper) has an estimated audience of 3,477,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Today (Singapore newspaper) fans?

61.2% of Today (Singapore newspaper) fans are female, 38.8% are male, with an average age of 40.0 years.

03

Which brands do Today (Singapore newspaper) fans like most?

Today (Singapore newspaper) fans show strongest brand affinity for QVC (7.01×), Pinterest (2.93×), and FedEx (4.48×) over the country average.

04

Where do Today (Singapore newspaper) fans live in United States?

Today (Singapore newspaper) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Today (Singapore newspaper) fans also like?

Beyond Today (Singapore newspaper) itself, the audience over-indexes on Pinterest (2.93×), FedEx (4.48×), Mortgage loans (3.42×), and Discount stores (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Today (Singapore newspaper) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Today (Singapore newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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