Malay language Audience in United States
Malay language has an estimated audience of 2,951,557 people in United States. 55.3% are female, 44.7% are male, average age 35.2. Top brand affinities: Group buying, Malaysia, Kuala Lumpur, Planet Fitness, Superman.
Top brand affinities include Group buying, Malaysia, Kuala Lumpur, with strongest over-indexing on Group buying (47.92× the country average). Demographically, the Malay language audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Malay language fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 35.2 |
| Estimated audience size | 2,951,557 |
Audience persona
The typical Malay language fan in United States is more female, around 35.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 47.92× | Shopping |
| Malaysia | 21.68× | Travel & Leisure |
| Kuala Lumpur | 36.18× | Travel & Leisure |
| Planet Fitness | 4.08× | Sports |
| Superman | 2.44× | Movies & TV |
| Diaper bag | 5.94× | Kids & Family |
| Do it yourself (DIY) | 2.9× | Home & Garden |
| Singapore | 9.77× | Travel & Leisure |
| Shawl | 12.83× | Fashion & Accessoires |
| Taobao | 13.02× | Shopping |
| Scarf | 9.4× | Fashion & Accessoires |
| 7-Eleven | 3.93× | Shopping |
| Myanmar | 30.19× | Travel & Leisure |
| Manchester United F.C. | 5.03× | Sports |
| Trench coat | 24.43× | Fashion & Accessoires |
| Dungeons & Dragons | 7.53× | Games |
| Primark | 7.18× | Shopping |
| Clarinet | 5.52× | Music & Radio |
| Harry Potter | 2.12× | Movies & TV |
| Toyota Supra | 8.81× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.13 |
| Travelling | THRILL | 2.05 |
| Sports Activity | POWER | 1.91 |
| Luxury Orientation | PREMIUM | 1.78 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Sustainability | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 18.5% |
| China | 18.3% |
| Malaysia | 13.4% |
See Malay language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Malay language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.