Rascasse Audience Intelligence

Malay language Audience in United States

A data profile of the people who buy, follow and care about Malay language in United States — modelled from more than twelve digital signal sources. Malay language has an estimated audience of 2,951,557 people in United States.

#26among Language in United States#5164among Topic in United States#684in Politics & Society

The average Malay language fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Malaysia, Group buying, Kuala Lumpur, with strongest over-indexing on Malaysia (32.83× the country average).

Demographically, the Malay language audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malay language fan in United States is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Malaysia.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malay language profile in United States.

Audience size
3M
in United States
Gender
55.3%♀
44.7% male
Age
35.2
average years
Country rank
#10452
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malay language fans

55.3% are female, 44.7% are male, average age 35.2.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Malay language audience in United States
MetricValue
Female55.3%
Male44.7%
Average age35.2
Estimated audience size2,951,557
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Malay language audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Malay language audience comes from United States.

Worldwide audience distribution share by country for Malay language
CountryShare
Indonesia18.5%
China18.3%
Malaysia13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malay language audience in United States is strongest.

Fig. 05

Top regions by affinity

Malay language fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K1.40×
02Utah~40K1.37×
03California~400K1.32×
04Hawaii~20K1.32×
05Virginia~90K1.22×
06Oregon~40K1.20×
07Massachusetts~70K1.19×
08Texas~300K1.17×
09Washington, District of Columbia~10K1.16×
10New York~200K1.15×
11Illinois~100K1.15×
12Indiana~60K1.12×
13Oklahoma~40K1.09×
14Georgia~100K1.08×
15Minnesota~50K1.08×
16New Jersey~80K1.07×
17Maryland~50K1.07×
18Wisconsin~50K1.07×
19Pennsylvania~100K1.05×
20Arizona~60K1.04×
21Connecticut~30K1.02×
22Nevada~30K1.02×
23Alaska~6K1.02×
24Colorado~50K1.00×
25New Hampshire~10K1.00×
26Maine~10K1.00×
27North Carolina~90K0.99×
28Vermont~5K0.98×
29Idaho~10K0.97×
30South Carolina~40K0.96×
31Kansas~20K0.96×
32Kentucky~40K0.95×
33Nebraska~10K0.95×
34North Dakota~6K0.95×
35Arkansas~20K0.94×
36Rhode Island~9K0.94×
37Delaware~8K0.94×
38Montana~8K0.93×
39South Dakota~6K0.93×
40Michigan~70K0.92×
41Louisiana~30K0.92×
42Missouri~40K0.91×
43Iowa~20K0.91×
44New Mexico~10K0.91×
45West Virginia~10K0.91×
46Tennessee~50K0.89×
47Florida~200K0.88×
48Ohio~80K0.88×
49Mississippi~20K0.87×
50Alabama~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Malay language, United States
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malay language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malay language audience
#·InterestCategoryAffinity×
01Nanyang Siang PauNews91.56×
02MalaysiaTravel & Leisure32.83×
03Kuala LumpurTravel & Leisure25.07×
04MyanmarTravel & Leisure23.12×
05Group buyingShopping20.54×
06Cultural tourismTravel & Leisure17.27×
07God in IslamPolitics & Society15.49×
08TaobaoShopping11.47×
09Astro (Malaysian satellite television)Movies & TV10.30×
10SingaporeTravel & Leisure8.15×
11ShawlFashion & Accessoires7.82×
12ScarfFashion & Accessoires6.55×
13BangkokTravel & Leisure6.41×
147-ElevenShopping5.20×
15HinduismPolitics & Society4.32×
16Diaper bagKids & Family3.04×
17Planet FitnessSports2.42×
18InnovationBusiness & Career2.40×
19RadioTechnology & Electronics2.11×
20SupermanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malay language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malay language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
TravellingTHRILL1.81×
SpiritualityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malay language audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.61×
Convenience OrientationPREMIUM0.75×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malay language have in United States?

Malay language has an estimated audience of 2,951,557 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malay language fans?

55.3% of Malay language fans are female, 44.7% are male, with an average age of 35.2 years.

03

Which brands do Malay language fans like most?

Malay language fans show strongest brand affinity for Malaysia (32.83×), Group buying (20.54×), and Kuala Lumpur (25.07×) over the country average.

04

Where do Malay language fans live in United States?

Malay language fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Malay language fans also like?

Beyond Malay language itself, the audience over-indexes on Group buying (20.54×), Kuala Lumpur (25.07×), 7-Eleven (5.2×), and Taobao (11.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Malay language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malay language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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